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Europe Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Events and Developments

Europe Household Care Market Outlook

The Europe household care market, along with its professional cleaning and hygiene product industry, reached a total production value of approximately 30 USD billion in 2020.

 

Europe Household Care Market

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Germany is the major consumer market of household care products in Europe. In 2020, the Germany household care industry attained a value of nearly USD 6.4 billion. The household care industry in Germany is anticipated to expect a further growth in demand, thus, aiding the growth of the Europe household care market in the forecast period of 2022-2027.

Europe is one of the world's major consumers of household care products. While the Europe household care market has risen by 1.2% in 2017 since 2016, the washing and hygiene industry has grown by 1.7% in 2017 relative to 2016. In 2017, the household care segment in the EU witnessed an annual turnover of nearly EUR 28.6 billion, hence, giving the household care industry further momentum for its growth in the region. Home care products such as laundry care, surface care, dishwashing products dominate the industry in Europe. Laundry care, especially, is the leading segment in the Europe household care industry. The region is the second largest market for laundry detergents after the Asia Pacific region.

North America and the Asia Pacific are the other major consumers of household care products. The household care markets in the two regions are being driven by the growing population and rising disposable incomes of the consumers. Some of the leading markets in the Asia Pacific region are China and India, while the US is a leading market in North America. The younger population in the Asia-Pacific and North America regions are becoming more aware about health and hygiene issues and are, thus, further aiding the demand growth for household care products in this region.

 

Market Segmentation

The word ‘household care’ refers to keeping domestic facilities, such as bathrooms and kitchen tables, utensils, laundry, and other difficult hard and soft surfaces, clean and hygienic. The word may also include goods that enhance the aesthetics of household items, such as the improvement of their quality, colour, or brightness. The household care industry can be divided into the following types

 

Europe Household Care Market By Product

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:

  • Laundry Detergents
  • Dishwashing
  • Laundry Additives
  • Hard Surface Cleaners
  • Toilet Care 
  • Others

The report covers the regional markets of Europe like Germany, UK, France, Italy, Spain, and others.

 

Europe Household Care Market By Region

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Market Analysis

The European region has some of the world’s largest economies of the world like Germany, UK, France, and Italy. The region’s robust economy is aiding the growth of the Europe household care market. With the growing middle-class population and rapid urbanisation in Europe, the demand for household care products has increased. The middle and high-income classes in the region are especially driving the growth of the premium segment of the household care industry.

The rising hygiene consciousness and a growing adoption of a healthier lifestyle are major driving factors for the household care industry in Europe. With the European population becoming more health and hygiene conscious, they are increasingly seeking out products that are organic and free from harmful chemicals. The rise in innovation and product diversification will further aid the industry growth in the region. The easy availability of household care products online is further pushing the industry forward with major players leveraging the distribution channel by streamlining their packaging for e-retail purposes.

 

Competitive Landscape

January 2020- Unilever voluntarily disclosed its fragrance ingredients in its products across home, beauty, and personal care brands like Dove, Axe, Comfort, and OMO in Europe and the US.

April 2020- Procter and Gamble (P&G) announced that they will reduce the global use of virgin petroleum plastic in their packaging by 50% by 2030 by avoiding the use of over 300,000 tons of virgin plastic in their packaging.

The report gives a detailed analysis of the following key players in the Europe household care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • Unilever
  • Reckitt Benckiser
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • SC Johnson
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others

The comprehensive report by EMR investigates the macro and micro aspects of the Europe household care market. It gives an overview of the other regional markets like North America, LATAM, Asia Pacific, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Products, Country
Breakup by Products Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others
Breakup by Country Germany, UK, France, Italy, Spain, Others
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Unilever, Reckitt Benckiser, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Europe
7    Industry Opportunities and Challenges
8    Europe Household Care Market Analysis

    8.1    Key Industry Highlights
    8.2    Europe Household Care Historical Market (2017-2021) 
    8.3    Europe Household Care Market Forecast (2022-2027)
    8.4    Europe Household Care Market by Products
        8.4.1    Laundry Detergents
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Laundry Additives
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Dishwashing
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
        8.4.4    Hard Surface Cleaners
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2017-2021)
            8.4.4.3    Forecast Trend (2022-2027)
        8.4.5    Toilet Care
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2017-2021)
            8.4.5.3    Forecast Trend (2022-2027)
        8.4.6    Others
    8.5    Europe Household Care Market by Country
        8.5.1    Market Share
            8.5.1.1    Germany
            8.5.1.2    United Kingdom
            8.5.1.3    France
            8.5.1.4    Italy
            8.5.1.5    Spain
            8.5.1.6    Others
9    Regional Analysis
    9.1    Germany
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
    9.2    United Kingdom
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
    9.3    France
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
    9.4    Italy
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
    9.5    Spain 
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Unilever Plc
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Procter & Gamble Company
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Henkel AG & Co. KGaA
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    The Clorox Company
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    S.C. Johnson & Son Inc.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Others
13    Industry Events and Developments

 

List of Key Figures and Tables

1.    Europe Household Care Market: Key Industry Highlights, 2017 and 2027
2.    Europe Household Care Historical Market: Breakup by Products (USD Billion), 2017-2021
3.    Europe Household Care Market Forecast: Breakup by Products (USD Billion), 2022-2027
4.    Europe Household Care Historical Market: Breakup by Country (USD Billion), 2017-2021
5.    Europe Household Care Market Forecast: Breakup by Country (USD Billion), 2022-2027
6.    Europe Household Care Market Structure

Key Questions Answered in the Report

The Europe household care market is expected to be supported by the Germany household care market, which reached a value of about USD 6.4 billion in 2020.

The major drivers of the industry include rising disposable incomes, increasing population, rising hygiene consciousness and a growing adoption of a healthier lifestyle, growing middle-class population, rise in innovation and product diversification, and rapid urbanisation.

The rising economy of the region is expected to be a key trend guiding the growth of the industry.

Germany, the United Kingdom, France, Italy, and Spain, among others, are the leading regions in the market, with Germany accounting for the largest market share.

The leading products in the industry are laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others.

The leading players in the market are Unilever, Reckitt Benckiser, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.

Analyst Review

The Europe household care market is being supported by the Germany household care market, which attained a value of about USD 6.4 billion in 2020. Aided by the rising hygiene consciousness and a growing adoption of a healthier lifestyle, the industry is expected to witness a further growth in the forecast period of 2022-2027.

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on product, the market can be segmented into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others. The major regional markets for household care in Europe are Germany, the United Kingdom, France, Italy, and Spain, among others, with Germany accounting for the largest share of the market. The key players in the above industry include Unilever, Reckitt Benckiser, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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