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Europe Natural Sweeteners Market to be Aided by the Expected Growth in the Global Stevia Market at a CAGR of 8.4% in the Forecast Period of 2020-2025.

According to a new report by EMR titled, ‘Europe Natural Sweeteners Market Report and Forecast 2020-2025’, the Europe natural sweeteners market is being driven by the growing global stevia market which attained a value of nearly USD 520.32 million in 2019. The global stevia market is further expected to grow at a CAGR of 8.5% between 2020-2025 to reach a value of USD 844.20 million by 2025.

The Europe natural sweeteners market has witnessed a healthy growth with the increase in demand for stevia, a type of natural sweetener with zero-calorie content, unlike sugar. The increasing health concern among the consumers has led to a growth in the consumption of natural products over artificial ones. Europe dominates the stevia market after the Asia Pacific, accounting for over one-fifth of the global stevia share. The European Food Safety Authority (EFSA) issued a positive opinion on the safety of steviol glycosides, an active compound in stevia, in April 2010 and allowed its use in the products from 2011. Since then, the use of stevia as a natural sweetener in food products has increased rapidly in Europe.

The Europe natural sweeteners market is aided by the increasing demand for stevia in the region. In June 2016, GLG Life Tech Corporation (TSX: GLG), a major player in the natural sweeteners market partnered with Archer Daniels Midland Company (NYSE: ADM) to manufacture, market and sell low-calorie stevia and monk fruit sweeteners to the consumers all over the world, thus expanding its market. The steady growth in the food and beverage sector is also aiding the market. The beverage giants like PepsiCo and Coca-Cola have increased the production of stevia-based beverages to meet the growing demand of zero-calorie soft drinks, which have become quite popular among the consumers. Coca-Cola has launched several stevia-based products like Coca-Cola Life, Activia Fat Free and Goba cola in Europe, stimulating a greater demand for stevia imports to Europe, thus, propelling the Europe natural sweeteners market further.

Market Breakup by Type, Product, Application, Distribution Channel, and Country:

  • By type, the Europe natural sweeteners market can be bifurcated into high-intensity sweeteners and low-intensity sweeteners.
  • The market, based on product, can be categorised into stevia, maple syrup, honey, molasses, and coconut sugar, among other types.
  • Natural sweeteners find application in food, beverages, pharmaceuticals, and personal care sectors, among others.
  • Hypermarkets/supermarkets, convenience stores, special stores, and online retailers, among others, are the major distribution channels in the market.
  • Germany, France, the United Kingdom, Italy, and the Netherlands, among others, are the major regional markets for the Europe natural sweeteners market.

Key Findings of the Report:

  • The Europe natural sweeteners market has been aided by the increasing health awareness and burgeoning rates of obesity and diabetes, resulting in an increased demand for low-calorie products. 
  • The increase in the demand for natural or organic products over the artificial ones is further aiding the market. 
  • The steadily growing beverage sector, with the rise in popularity of sports and energy drinks, is providing further impetus to the market growth.
  • The use of natural sweeteners in pharmaceutical sector is increasing, which will further help the market growth.

Key Offerings of the Report:

  • The EMR report gives an overview of the Europe natural sweeteners market for the periods (2015-2019) and (2020-2025).
  •  The report also offers historical (2015-2019) and forecast (2020-2025) market information for the types, distribution channels, applications, products, and regional markets for the Europe natural sweeteners market.
  • A detailed analysis of the historical (2015-2019) and forecast (2020-2025) price trends has also been included with the report.
  • It also provides an assessment of the market based on the Porter’s Five Forces model, along with giving a SWOT analysis of market.

The major players in the Europe natural sweeteners market are Tereos Starch and Sweeteners, Cargill, Incorporated, Ingredion Inc., Tate & Lyle, and PureCircle, among others. The EMR report covers the market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds for the major players.

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