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The Europe natural sweeteners market has witnessed a healthy growth with the increase in demand for stevia, a type of natural sweetener with zero-calorie content, unlike sugar. The increasing health concern among the consumers has led to a growth in the consumption of natural products over artificial ones. Europe dominates the stevia market after the Asia Pacific, accounting for over one-fifth of the global stevia share. The European Food Safety Authority (EFSA) issued a positive opinion on the safety of steviol glycosides, an active compound in stevia, in April 2010 and allowed its use in the products from 2011. Since then, the use of stevia as a natural sweetener in food products has increased rapidly in Europe.
The Europe natural sweeteners market is aided by the increasing demand for stevia in the region. In June 2016, GLG Life Tech Corporation (TSX: GLG), a major player in the natural sweeteners market partnered with Archer Daniels Midland Company (NYSE: ADM) to manufacture, market and sell low-calorie stevia and monk fruit sweeteners to the consumers all over the world, thus expanding its market. The steady growth in the food and beverage sector is also aiding the market. The beverage giants like PepsiCo and Coca-Cola have increased the production of stevia-based beverages to meet the growing demand of zero-calorie soft drinks, which have become quite popular among the consumers. Coca-Cola has launched several stevia-based products like Coca-Cola Life, Activia Fat Free and Goba cola in Europe, stimulating a greater demand for stevia imports to Europe, thus, propelling the Europe natural sweeteners market further.
Market Breakup by Type, Product, Application, Distribution Channel, and Country:
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The major players in the Europe natural sweeteners market are Tereos Starch and Sweeteners, Cargill, Incorporated, Ingredion Inc., Tate & Lyle, and PureCircle, among others. The EMR report covers the market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds for the major players.
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