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The Europe natural sweeteners market is being driven by the growing stevia industry. Stevia is a plant-based natural sweetener derived from a plant known as stevia rebaudiana. The global demand for stevia extract was around 3.5 thousand metric tons in 2018. In 2020, the global value of stevia production reached around USD 520.32 million. The stevia industry is expected to witness a healthy growth in the forecast period of 2024-2032, growing at a CAGR of 8.4% globally. The market is further estimated to attain a value of nearly USD 844.20 million by 2026.
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Europe is a leader in the stevia market after the Asia Pacific. The two regions, together account for more than three-fifth of the total global market share. Stevia extracts were approved for use in the European Union in November 2011, and since then there has been a rapid increase in the production of items containing stevia, particularly in food and beverage sector in Europe. France holds a strong position in the European stevia market for the country approved the use of stevia sweeteners, particularly the Reb A strain, from 2009 onwards. In Europe, several big brands like Coca-Cola have started reformulating existing products and manufacturing new ones upon seeing an increasing demand for stevia among consumers.
Europe is dependent on imports from other countries to meet the growing stevia demand in the natural sweeteners industry as stevia leaves are not native to Europe. China, being the major producer of stevia, serves as the leading stevia supplier to Europe. The countries like Germany and France, with the biggest food industries, are the major consumers of natural sweeteners and, thus, emerge as a major destination for stevia exportation in Europe.
Sweeteners can be natural or artificial based on the way it is produced. They are added to the food products to increase their palatability or sweetness and sometimes, to increase their shelf-life. Natural sweeteners can be obtained from plants or some other natural source like beehives unlike artificial sweeteners, which are manufactured using chemicals. The natural sweeteners products produced in the region can be categorised as follows:
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In the historical period, after the approval of stevia in the European Union, the natural sweeteners industry in Europe witnessed a healthy growth. Now, with the increasing health consciousness among consumers and the rise in demand for low-calorie products, the industry has seen a further growth.
The increasing rates of obesity and type 2 diabetes has fuelled the demand for low-sugar or sugar-free sweeteners in the region. In the food and beverage sector, the demand for sports and energy drinks has increased, further influencing the companies to manufacture it using the zero-calorie sweetener, like stevia. Also, the use of organic products is on the rise, thus, driving the industry further. The companies like Coca-Cola reformulated existing products like Sprite, catering to the demand of consumers to produce stevia-based products. Also, with the success of stevia in France the company launched several new products like Coca-Cola Life, Goba cola, and Activia Fat Free, which are stevia based, thus, aiding the Europe natural sweeteners market.
Moreover, the increase in the demand for natural sweeteners in the pharmaceutical sector is emerging as a key factor, further propelling the industry forward. Natural sweeteners are used to manufacture toothpastes and health supplements. Also, its use in the production of cosmetics has increased, which will enhance the industry growth in the coming years.
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The EMR report gives a detailed analysis of the following key players in the Europe natural sweeteners market, covering their competitive landscape and recent developments like mergers and acquisitions, investments, capacity expansion, and plant turnarounds:
The report provides an in-depth analysis of the industry based on SWOT and Porter’s five forces analysis.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The Europe natural sweeteners market is aided by the growth of the growing stevia industry in Europe, which attained a production value of nearly USD 520.32 million.
The Europe natural sweeteners market is expected to witness a healthy growth in the forecast period of 2024-2032 supported by the growth of the global stevia market, which is expected to grow at CAGR of 8.4% in the projected period.
By 2026, the stevia market is projected to attain a value of about USD 844.20 million, which is projected to drive the growth of the Europe natural sweeteners market.
The major drivers of the market include rising disposable incomes, increasing population, increasing awareness and health consciousness, and rising demand for sugar-substitutes with low-calorie content.
The growing shift toward organic food products is a major trend influencing the market growth positively.
The major regions in the market include Germany, France, United Kingdom, Italy, and Netherlands among others.
The major product types in the market are stevia, maple syrup, honey, molasses, and coconut sugar, among others.
These sweeteners are available in two types, low intensity sweeteners and high intensity sweeteners.
The food and beverages segment is the leading application segment in the market.
The significant distribution channels of the product are hypermarkets/supermarkets, convenience stores, special stores, and online retailers, among others.
The major players in the market are Tereos Starch and Sweeteners, Cargill, Incorporated, Ingredion Inc., Tate & Lyle, and PureCircle, among others.
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REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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