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Global Adventure Motorcycle Market to Grow at a CAGR of 8.7% During the Period 2022-2027, Driven by Growing Interest in Adventure Riding

According to a new report by EMR titled, ‘Global Adventure Motorcycle Market Report and Forecast 2022-2027’, the global adventure motorcycle market is expected to grow at a CAGR of 8.7% during the period 2022-2027, led by increased consumer awareness of adventure-touring motorcycles.

The global adventure motorcycle market is expected to be driven by increased participation in sports and adventure activities; more people undertaking long distance journeys to spend some time alone, be with nature, explore, or just travel; rising number of motorcycling events organized or sponsored by motorcycle manufacturers; advancements in technology and motorcycle features; increase in long-distance touring in groups; and increased disposable income. The middleweight adventure bike segment is expected to witness significant growth as these bikes offer as enjoyable riding experiences as adventure bikes with larger engines, and are lighter and comparatively easy to handle. Further, novel rider-focused designs and technologically advanced models are expected to boost the market. North America, Europe and Asia are expected to be key markets.

Motorcycle manufacturers have been looking to engage riders and attract new customers by organizing motorcycling events. For example, in 2021, KTM announced The World Adventure Week for motorcycle enthusiasts across the globe. Held in July, the seven-day-long event was open to all bike owners in India and across the world. The event sought to appeal to riders’ adventurous spirit and encourage riders to explore tarmacs, tracks, and trails. Riders successfully completing the challenges would be rewarded with daily and weekly prizes, and the chance to be featured on and KTM’s global social media channels.

Leading OEMs are targeting market share in India’s fast-growing adventure motorcycle market. The Indian motorcycle market may be divided into two main engine displacement categories – 250-500cc and 500-800cc. Both categories have witnessed significant growth historically. Royal Enfield, Bullet, Bajaj-KTM and Bajaj-Kawasaki alliances, Kawasaki (Ninja 650, Versys 650), Harley-Davidson (Street 750) and Triumph are significant names in the market. These international names, apart from Royal Enfield, have made efforts to boost the long-distance touring in groups culture in India. Uneven and broken roads, and the growing culture of riding deep into the hinterland where proper road networks are not available, have increased consumer awareness of adventure-touring motorcycles.

Some popular adventure motorcycle brands include Royal Enfield Himalayan, Kawasaki KLR 650, KTM 390 Adventure, Yamaha Tenere 700, Suzuki V-Strom 650XT Adventure, Moto Guzzi V85 TT Adventure, Aprilia Caponord 1200, Honda Africa Twin, Triumph Scrambler 1200 XE, MV Agusta Turismo Veloce 800, KTM 1290 Super Adventure R, Harley Davidson Pan America 1250 Special, BMW R 1250 GS Adventure, Triumph Tiger 1200 XCA, and Ducati Multistrada V4 S, among others.

Key Findings of the Report:

  • Rising interest in adventure riding, technologically advanced models with appealing features, and increased disposable income are expected to boost market growth.
  • India is a growing market for adventure motorcycles.
  • North America, Europe and Asia are projected to be key markets.

Market Analysis by Engine Capacity, Application and Region:

  • By engine capacity, the market is classified into Less than 500 cc, 500-1,000cc, and Above 1,000cc.
  • By application, the market is segmented into Off-Road Market and Street Market.
  • By region, the market is classified into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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