Press Release

Global Automotive Wrap Films Market to Grow at a CAGR of 7.4% During 2024-2032, Aided by the Surging Availability of Diverse and Innovative Automotive Wrap Films

Global Automotive Wrap Films Market

According to a new report by EMR titled, ‘Global Automotive Wrap Films Market Report and Forecast 2024-2032’, the global automotive wrap films market size reached USD 6.03 billion in 2023. The market is expected to grow at a CAGR of 7.4% between 2024 and 2032, reaching almost USD 11.51 billion by 2032.

The increasing availability of automotive wrap films offering innovative designs and bold colours are propelling the market growth. With various benefits associated with automotive wrap films such as quick and efficient installation, their demand is surging. The reliability, quality, service, and warranty offered by automotive wrap films are also propelling the growth of the automotive wrap films market.


Several vehicle owners are increasingly attempting to boost the aesthetic appearance of their vehicles through visually appealing films. Automotive wrap films are also used to protect passengers and car interiors from harmful sun rays. Furthermore, the deployment of innovative adhesive technologies to enhance the reliability and durability of automotive wrap films is anticipated to provide impetus to the growth of the automotive wrap films market in the forecast period.


Various leading companies, such as 3M Company (NYSE: MMM) and HEXIS S.A.S. are collaborating to enhance their research and development activities to boost the properties of automotive wrap films.


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In June 2022, HEXIS S.A.S. announced the signing of an exclusive partnership with ProTech Monte-Carlo to enhance their offerings in vehicle protection and wrapping. Under the partnership, the companies would join their expertise to develop an ultra-transparent vehicle protection film, which is compatible with the entire finishing treatment range of ProTech MC.


Self-healing self-adhesive films also offer protection to vehicle bodies against several external factors, including scratches, abrasions, impact, UV rays, and gravel projections. Moreover, the range of premium cast films and films would be specially designed for vehicle wrapping as well as the decoration of highly curved surfaces.


Market Analysis by Application and Region:

  • The market, on the basis of application, can be divided into buses, passenger cars, and trucks.
  • The regional markets for automotive wrap films include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.


Key Findings of the Report:

  • The increasing trend of personalised vehicles is propelling the automotive wrap films market.
  • The market for automotive wrap films is being aided by the integration of electric cars and the rise in car racing events.
  • The surging car ownership owing to the rising disposable incomes and the growing middle-class population is augmenting the market for automotive wrap films.
  • The growing demand for solid-coloured automotive wrap films such as blue, matte black, pink, orange, green, and pink, among others, is driving the market growth.


Key Offerings of the Report: 

  • The EMR report gives an overview of the global automotive wrap films market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the applications and major regions of automotive wrap films.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.


The major players in the global automotive wrap films market are Avery Dennison Corporation, Arlon Graphics, LLC, 3M Company, Kay Premium Marking Films Ltd., and HEXIS S.A.S., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


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