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The increasing trend of digital media is proliferating the demand for the B2C e-commerce market. Rapid urbanisation, logistic infrastructure, and smart city projects are projected to support the growth of the e-commerce industry. Consumers are mostly attracted to online shopping because of its ease of use and convenience. Online merchants offer a variety of services, including home delivery, simple payment methods, and discounts. As a result, consumers prefer to buy fashion, style products, gadgets, groceries, and other items online. Also, these platforms provide a virtual and user-friendly interface and services that are available 24*7. These key aspects are expected to increase the demand for e-commerce channels. The rising adoption of internet banking and mobile transactions are mainly spurring the market growth. The increasing trend of classified advertisements through mobile devices and low-cost services is expected to foster growth. The COVID-19 pandemic has impacted positively on e-commerce market since people are staying and working from home. Due to this, consumers are buying personal care, groceries, and other products from e-commerce platforms, thus driving the growth of the industry. Retailers are also utilising digital sales funnels using landing page optimisation, SEO, and email marketing for growing their sales, thus boosting the growth of the industry.
Leading players in the market are focusing on strategic mergers and acquisitions, product innovations, and partnerships to expand their business across the world. For example, in 2018, Amazon.com (NASDAQ: AMZN) has partnered with the Federation of Indian Chambers of Commerce & Industry (FICCI) to enhance the Indian export business across the international market.
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The major players in the global B2C e-commerce industry include Alibaba Group Holding Limited, Amazon.com Inc., eBay Inc., Flipkart Group, and Myntra, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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