Global Breakfast Cereal Market to Grow at a CAGR of 7.4% During the Period 2024-2032, Driven by Demand for Healthier Alternatives

The global breakfast cereal market is expected to be driven by the taste and convenience offered by breakfast cereals. Healthier and organic options are expected to drive market growth. A variety of alternatives by leading companies offering different flavours and added nutrients may also stimulate market growth. Growing preference for organic products among consumers is expected to boost the market. Natural, high fibre and high protein products are expected to see greater demand. North America and Europe are large consumers of breakfast cereal. Europe, Asia Pacific and North America are likely to be key markets.

It is widely believed that breakfast is the most important meal of the day, and there has been increased demand for food products that offer taste, health and immunity. Companies have offered breakfast cereals aimed at meeting this need. Several companies offer interesting breakfast solutions. For example, in 2021, General Mills Big G cereal and got milk? entered a partnership to offer consumers greater fun with important nutrition. The partnership sought to highlight the benefits of the combination of cereal and milk, including better nutrition, affordability, and simplicity.

For health-conscious consumers, wholegrain cereals offer several important nutrients, such as minerals, vitamins, and phytochemicals. Several companies offer wholegrain cereals claiming low saturated fat (but presence of polyunsaturated fats such as omega-3 linolenic acid), low or no cholesterol, greater degrees of insoluble and soluble fibre, more protein, B group vitamins (with folate), minerals (such as magnesium, iron, phosphorus copper, and zinc).

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Most popular breakfast cereals in the USA include Honey Nut Cheerios, Corn Flakes, Raisin Bran, Frosted Flakes, Chex, Life Cereal, Rice Krispies, Cheerios, Shredded Wheat, Cocoa Krispies, Lucky Charms, Captain Crunch, Honeycomb Cereal, Fruity Pebbles, Froot Loops, Golden Grahams, among others.

Key Findings of the Report:

• The global breakfast cereal market is expected to be driven by healthier and organic alternatives.

• Taste and convenience offered by breakfast cereals is expected to push market growth.

• North America, Europe and Asia Pacific are projected to be key markets.

Market Analysis by Product Type, Distribution Channel, and Region:

• Based on product type, the market is divided into Ready-to-Eat Cereals and Hot Cereals.

• Based on distribution channel, the market is classified into Convenience Stores, Supermarkets and Hypermarkets, Online, Specialty Store, and Others.

• By region, the market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East and Africa.

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