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Demand for healthier beverages is projected to drive the global cactus water market. North America is expected to be a significant market.
Companies offering packaged cactus water are capitalizing on the health benefits of cactus water, and experiencing an increase in sales and operations. Such companies include True Nopal Ventures LLC, Pricklee LLC, and The Cactus Water Co. LLC, among others.
In 2021, The Cactus Water Co. LLC, maker of ¡CACTUS! Organic Cactus Water, secured second place in the Women’s Business Enterprise Council’s sustainability pitch competition, WBENCPitch Sustainability. In the same year, the company announced that ¡CACTUS! Organic Cactus Water was carried by 80 stores in the Raley’s supermarket chain in northern California and Nevada.
In 2020, ¡CACTUS! expanded distribution with new retailers and distributors, becoming available at H.E.B., a key supermarket chain in Texas and Northeast Mexico. The brand was also accepted by UNFI and KeHE, the country’s largest natural food distributors. On Amazon, ¡CACTUS! witnessed brisk sales.
In 2021, True Nopal announced that it had finalized an agreement with Green Spoon Sales to represent True Nopal Prickly Pear cactus water across the country after experiencing significant sales growth in retailers such as Walmart.
In 2020, True Nopal Cactus Water expanded distribution within Walmart stores, and announced that the company’s original 33.8oz prickly pear cactus water would be available for sale in 1780 Walmart stores across the country.
In 2020, True Nopal announced its expanded distribution within Whole Foods Market with availability of True Nopal Cactus Water in 6 Whole Foods regions, including the South West and Southern Pacific regions.
The founders of Pricklee wished to introduce a product that could serve as an alternative to coconut water, and launched Pricklee cactus water.
The juice of the bright pink fruit of the prickly pear (or nopal) cactus found in America and Mexico is generally used to make cactus water; it appears pink as a result. Cactus water is believed to be low in sugar and calories, as well as high in antioxidants and minerals (such as betanin, betacyanin, and isorhamnetin). Cactus water contains electrolytes that aid in hydration, and is recommended as a post-workout drink to help recovery after a hard workout. Cactus water is regarded as a superior option to many sports drinks because it provides similar advantages without the use of artificial ingredients such as caffeine. It is also thought to be superior to coconut water in various ways. Cactus water is also found in a number of skin-care and beauty cosmetic items, as it is considered beneficial to skin health.
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