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The global coffee industry is being driven by the heightened implementation of innovative production strategies and the rapid technological advancements. The leading coffee manufacturers are increasingly utilising creative means to increase their popularity among consumers, such as introducing newer and flavourful blends of coffee powders and instant coffee. Moreover, with the rapid technological advancements, the manufacturers have introduced newer products such as coffee pods and capsules to enhance the experience of the consumers while also reducing the time and effort required in the process of making a cup of coffee. In addition to ease of consumption, these products are also increasingly eco-friendly, which is making coffee pods and instant coffee jars extremely popular.
The growing emphasis of the leading players in conceptualising creative coffee blends by applying innovative solutions is expected to significantly catalyse the industry growth in the forecast period. According to a press release issued by The Coca Cola Company (NYSE: KO), dated January 2021, Coca Cola debuted its hybrid coffee into the market. The innovative blend mixes the flavours of coca cola soda with Brazilian coffee providing both the flavours to the consumers at once. The product is available in regular and zero sugar varieties. Furthermore, in March 2021, J.M. Smucker Company (NYSE: SJM), another leading coffee manufacturer, announced a strategic alliance with JDE Peet's, Amsterdam, to support Smucker's away-from-home coffee business. This partnership will help introduce newer flavours to North American consumers. These developments are expected to significantly impact the growth of the coffee industry in the forecast period.
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The major players in the global coffee market are Nestlé S.A., The Coca-Cola Company, The Kraft Heinz Company, The J.M. Smucker Company, JAB Holding Company, and others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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