Global Cold Brew Coffee Market to Grow at a CAGR of 22.5% During 2024-2032, Aided by Growing Consumer Preference for Less Acidic Coffee Flavors as Well as Rising Demand for Ready-To-Drink Beverages

North America represents the largest portion of the ready-to-drink cold brew coffee market share. This leadership position stems from the region's well-established coffeehouse chains that have helped popularise the ready-to-drink format. Additionally, the portable and convenient nature of cold brew coffee is further fuelling the market expansion. Consumers in the region have also increasingly embraced cold brew coffee for its rich flavour profile, representing a favourable outlook for continued growth.

Major coffee producers are introducing novel flavours, mixes and variants, including flavoured cold brew, nitro cold brew, single-origin selections, and seasonal limited releases to cater to diverse consumer tastes. They are also testing unusual brewing methods and distinctive bean varieties to craft distinguishing and premium cold brew coffee items. Additionally, businesses are focusing on appealing packaging to engage a broad customer demographic, specifically through the use of sleek bottles, cans, or pouches.

Large-format retailers such as supermarkets and hypermarkets provide customers with a comprehensive shopping experience. By housing a diverse array of goods under one roof, these establishments enable patrons to efficiently compare various brands and product options. The proliferation of supermarkets and hypermarkets has accelerated as consumers appreciate the convenience of a one-stop shop that permits the exploration of different cold brew coffee flavours and labels. This trend continues to drive sales of cold brew coffee.

Sleepy Owl Coffee offers a variety of cold brew coffee sampler packs filled with the authentic, delicious taste of high-quality coffee. Each sampler contains an assortment of signature cold brew flavours, including original, hazelnut, French vanilla, dark roast, and cinnamon. This collection provides a convenient way for customers to sample a full range of cold brew coffees. Sleepy Owl products can be found on several major online retailers such as Amazon.com. (NASDAQ: AMZN).

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Market Breakup by Type, Distribution Channel, and Region:

• On the basis of type, the market is categorised into arabica-based cold brew coffee, robusta-based cold brew coffee, and liberica-based cold brew coffee.

• The market can be segmented based on distribution channel into supermarkets and hypermarkets, company-owned outlets, convenience stores, and online stores. 

• By region, the market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• Consumers are showing a preference for coffee flavours that are smoother with less acidity. Traditionally, hot brewed coffee delivers bitterness and high acidity, which many consumers find less appealing. The prolonged steeping process of cold brew coffee helps reduce the bitter compounds and acids extracted from the grounds, resulting in a taste profile that is less acidic and bitter. Furthermore, the increasing popularity of cold brew coffee among consumers seeking a milder yet balanced coffee experience is propelling the market expansion.

• The market for ready-to-drink beverages is experiencing significant growth, driven by evolving consumer demands and preferences. Ready-to-drink products provide unmatched convenience for increasingly busy lifestyles, allowing individuals to stay hydrated and fuelled throughout their active days. Cold brew coffee players have capitalised on this trend, primarily offering bottled and canned formats that are portable, and easy to consume anywhere at any moment. Beyond pure convenience, cold brew coffee delivers refreshing taste experiences that energise and satisfy consumers.

• The cold brew coffee market growth has increased substantially in recent years due to rising health consciousness. Cold brew coffee's popularity has surged as its acidity levels are lower than traditionally hot brewed coffee. With reduced acidity, cold brew coffee appeals to consumers with digestive sensitivities.

• The cold brewing extraction method may produce higher antioxidant concentrations in the beverage. Antioxidants have been associated with various potential health benefits. Cold brew's positioning as a lower acidity product has driven significant market growth globally.

Key Offerings of the Report:

• The EMR report gives an overview of the global cold brew coffee market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the types, distribution channels, and major regions of cold brew coffee.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global cold brew coffee market are Califia Farms, LLC, Sleepy Owl Coffee, HighBrewCoffee, Kohana Coffee, and Rise Brewing Co., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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