Companies in the direct sales market are adopting intelligent and immersive technologies, and a deep commitment to ethical and sustainable practices to attract consumers favours the direct selling market growth. Direct selling companies are competing with online retailers to maximise human interaction through digital platforms. They are investing in customer service technologies to boost their social selling efforts. By building a stronger relationship with their customers, companies can sustain and grow.
The market is characterised by the entry of a considerable number of entrepreneurs, especially millennials and Gen X entrepreneurs as they look to build viable brands. These professionals are leveraging the latest technologies to help their businesses grow to the next level. Technologies, such as artificial intelligence, blockchain, cloud computing, business analytics, and smart contracts are increasingly being adopted in the direct selling business.
The major players operating in the market include Tupperware Brands Corporation (NYSE: TUP), Amway Corp., Herbalife Nutrition Ltd., Vorwerk SE & Co. KG, and Mary Kay Inc., among others. For Tupperware, direct selling is the core business channel to sell its products. Direct selling contributes to around 80% of Tupperware’s revenues in India.
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Market Breakup by Type, Application, and Region:
- The market is segmented based on type into single-level marketing and multi-level marketing.
- By application, the market is segmented into wellness, cosmetics, household goods, and others.
- Region-wise, the global market for direct selling can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The integration of advanced data analytics and artificial intelligence (AI) algorithms in direct selling platforms is helping companies boost their revenue. Predictive analytics enables companies to predict customer needs, optimise pricing strategies, and personalise offerings. Further, AI-powered chatbots and virtual assistants enhance customer service, providing round-the-clock and instant support.
- The rise of social commerce, facilitated by social networking platforms, such as Instagram and Facebook, is transforming how products are marketed and sold. Companies are leveraging and collaborating with social media influencers to expand their customer base.
- New companies are increasingly extending their reach into emerging markets by capitalising on the expanding middle-class population with increasing disposable incomes. By understanding the unique needs and preferences of consumers in emerging markets, direct sales companies are customising their products and marketing strategies, to increase their sales.
- Eco-conscious consumers are compelling direct sales companies to prioritise environmental sustainability and ethical sourcing of packaging materials. By focusing on eco-friendly packaging, sustainable materials, and ethical manufacturing processes, players can gain a competitive edge and build a positive brand image.
Key Offerings of the Report:
- The EMR report gives an overview of the global direct selling market for the periods (2018-2023) and (2024-2032).
- The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, application, and major regions of direct selling.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
The major players in the direct selling market are Amway Corp., Herbalife Nutrition Ltd., Natura & Co., Vorwerk SE & Co. KG, Tupperware Brands Corporation, Oriflame Holding AG, Mary Kay Inc., CETCO S.A (Belcorp), DXN Holdings Bhd, and others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Key Highlights of the Report
| REPORT FEATURES |
DETAILS |
| Base Year |
2023 |
| Historical Period |
2018-2023 |
| Forecast Period |
2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
- Single-Level Marketing
- Multi-Level Marketing
|
| Breakup by Application |
- Wellness
- Cosmetics
- Household Goods
- Others
|
| Breakup by Region |
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
|
| Market Dynamics |
- SWOT Analysis
- Porter's Five Forces Analysis
- Key Indicators for Demand
- Key Indicators for Price
|
| Competitive Landscape |
- Market Structure
- Company Profiles
- Company Overview
- Product Portfolio
- Demographic Reach and Achievements
- Certifications
|
| Companies Covered |
- Amway Enterprises Pvt. Ltd.
- Herbalife Nutrition Ltd.
- Natura & Co.
- Vorwerk SE & Co. KG
- Tupperware Brands Corporation
- Oriflame Holding AG
- Mary Kay Inc.
- CETCO S.A (Belcorp)
- DXN Holdings Bhd
- Others
|
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