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Global Direct Selling Market Share, Size, Analysis, Forecast: By Type: Single-Level Marketing, Multi-Level Marketing; By Application: Wellness, Cosmetics, Household Goods, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028

Global Direct Selling Market Outlook

The global direct selling market size attained a value of USD 287.42 million in 2022. The market is further expected to grow at a CAGR of 5% between 2023 and 2028, to reach a value of USD 385.17 million by 2028.

 

Key Trends in the Market

Direct selling, also known as direct to customer sales, is a non-retail form of sales strategy which enables sellers sell products directly to the consumers. This method shortens the supply chain and makes wholesalers and distributors redundant. Direct selling involves distribution channels such as online, home, and venues apart from store. It may utilise single-level marketing or multi-level marketing. 

 

  • Direct selling is emerging as a convenient selling option both for consumers and sellers. This can be attributed to the facility of testing and trying a product, consultation, increased discounts, personalised delivery, direct contact with the seller, and flexible hours for buying, among other advantages offered by direct selling.
  • The thriving e-commerce sector is playing a pivotal role in the direct selling market. Escalating purchasing power, easy setup of online stores, and a growing presence of consumers on the internet are expanding the opportunities for businesses to sell directly to buyers through online shops.
  • The growing product innovations in the field of wellness and personal care are leading to greater investments in marketing and advertising. This escalation in investments is expected to increase the direct selling demand in the forecast period.

 

Opportunities and Challenges

The increasing awareness about flexible sales models where involvement with resellers is redundant, is likely to offer lucrative opportunities to the direct selling market. This selling method requires little risk and less time while providing greater support for product innovations and extensive potential for profits. Hence, these factors are attracting a greater number of people towards starting direct selling. Growing availability of high-speed internet, increasing adoption of smartphones, and rapid penetration of smart gadgets in households is increasing the accessibility of products such as appliances, furniture, and electronic equipment, among others. However, lack of penetration of direct selling in the rural areas may pose as a challenge in the direct selling market. 

 

Market Analysis

Based on type, the market is segmented into single-level marketing and multi-level marketing. On the basis of application, the market is classified into wellness, cosmetics, and household goods, among others. The regional markets for direct selling can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.  

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global direct selling market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • Amway Enterprises Pvt. Ltd.
  • Herbalife Nutrition Ltd.
  • Avon Products, Inc.
  • Vorwerk
  • Tupperware Brands Corporation
  • Oriflame Holding AG
  • Mary Kay Inc.
  • Belcorp
  • DXN Holdings Bhd
  • Others

 

Market Share by Type

The multi-level marketing segment, based on type, accounts for a healthy share of the direct selling market size. Multi-level marketing provides high income possibilities for a business in a low-risk way and can be easier to manage without all the responsibilities falling onto the direct owner. The increasing demand for high-quality goods and commodities are compelling network marketing companies to adopt multi-level marketing. In addition, multi-level marketing enables people to work independently without any need to hire extra workforce and can be managed without expensive inventory. 

 

Further, the cost of starting a multi-level marketing start-up is very low, which is another crucial driving factor of the direct selling market. Over the forecast period, the increasing inclination of young entrepreneurs towards starting a low capital and highly profitable business is expected to aid the segment’s growth. 

 

Market Share by Application

Based on application, the cosmetics segment accounts for a significant share in the direct selling market. The growth of this segment is being supported by the rising demand for high-quality cosmetic and beauty care products such as beauty devices, make-up, essential oils, moisturisers, skin and hair care products, and fragrances, among others. Over the forecast period, the market is expected to be driven by the increase in disposable income, rapid urbanisation, growing expansion of the major direct selling cosmetic companies, and growing innovations in cosmetics products. The increasing awareness pertaining to new product launches among the millennials and working professionals, coupled with the increasing women workforce is further providing impetus to the market for direct selling. 

 

Market Share by Region

In regional terms, Latin America has been offering lucrative opportunities to this market because of the emergence of direct selling as a crucial distribution channel across the emerging economies such as Mexico. The increasing number of female direct representatives in the country, owing to the greater earning opportunities for them, is a major driving factor of the market. 

 

Meanwhile, Europe accounts for a significant share in the market. The heavy foothold of major beauty product innovators and strong presence of a brand aware population are invigorating the direct selling market in the region. 

 

Competitive Landscape

Amway Enterprises Pvt. Ltd. is a leading multi-level marketing company which manufactures and markets a wide range of health, beauty, and home and personal care products. The company was established in the year 1959 and is currently headquartered in Michigan, United States. The subsidiaries of Amway include Amway Thailand, and Amway India Enterprises, Pvt. Ltd., among others.

 

Herbalife Nutrition Ltd. is also known as Herbalife International, Inc. and is a leading multi-level marketing corporation which manufactures and sells dietary supplements. The company was founded in the year 1980 and is headquartered in California, United States. The company also provides meal replacement protein shakes and skin care products. 

 

Avon Products, Inc. is a leading British-America cosmetics company which offers products related to fragrance, skin care, personal care, and beauty, among others. The company was founded in the year 1886 and is currently headquartered in London, United Kingdom. The product portfolio of Avon Products, Inc. includes colour cosmetics, jewellery, apparel, watches, footwear, and accessories, among others. 

 

Other market players include Vorwerk, Tupperware Brands Corporation, Oriflame Holding AG, Mary Kay Inc., Belcorp, and DXN Holdings Bhd, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
  • Region
Breakup by Type
  • Single-Level Marketing
  • Multi-Level Marketing
Breakup by Application
  • Wellness
  • Cosmetics
  • Household Goods
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Amway Enterprises Pvt. Ltd.
  • Herbalife Nutrition Ltd.
  • Avon Products, Inc.
  • Vorwerk
  • Tupperware Brands Corporation
  • Oriflame Holding AG
  • Mary Kay Inc.
  • Belcorp
  • DXN Holdings Bhd
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Direct Selling Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Direct Selling Historical Market (2018-2022) 
    8.3    Global Direct Selling Market Forecast (2023-2028)
    8.4    Global Direct Selling Market by Type
        8.4.1    Single-Level Marketing
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Multi-Level Marketing
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    Global Direct Selling Market by Application
        8.5.1    Wellness
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Cosmetics
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Household Goods
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
        8.5.4    Others
    8.6    Global Direct Selling Market by Region
        8.6.1    North America
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022) 
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Europe
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022) 
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Asia Pacific
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022) 
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Latin America
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022) 
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Middle East and Africa
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2018-2022) 
            8.6.5.3    Forecast Trend (2023-2028)
9    North America Direct Selling Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Direct Selling Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Direct Selling Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Direct Selling Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Direct Selling Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Amway Enterprises Pvt. Ltd.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Herbalife Nutrition Ltd.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Avon Products, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Vorwerk
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Tupperware Brands Corporation
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Oriflame Holding AG
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Mary Kay Inc.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Belcorp
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    DXN Holdings Bhd
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Others
16    Key Trends and Developments in the Market

 

List of Figures and Tables

1.    Global Direct Selling Market: Key Industry Highlights, 2018 and 2028 
2.    Global Direct Selling Historical Market: Breakup by Type (USD Billion), 2018-2022 
3.    Global Direct Selling Market Forecast: Breakup by Type (USD Billion), 2023-2028 
4.    Global Direct Selling Historical Market: Breakup by Application (USD Billion), 2018-2022 
5.    Global Direct Selling Market Forecast: Breakup by Application (USD Billion), 2023-2028 
8.    Global Direct Selling Historical Market: Breakup by Region (USD Billion), 2018-2022 
9.    Global Direct Selling Market Forecast: Breakup by Region (USD Billion), 2023-2028 
10.    North America Direct Selling Historical Market: Breakup by Country (USD Billion), 2018-2022 
11.    North America Direct Selling Market Forecast: Breakup by Country (USD Billion), 2023-2028 
12.    Europe Direct Selling Historical Market: Breakup by Country (USD Billion), 2018-2022 
13.    Europe Direct Selling Market Forecast: Breakup by Country (USD Billion), 2023-2028 
14.    Asia Pacific Direct Selling Historical Market: Breakup by Country (USD Billion), 2018-2022 
15.    Asia Pacific Direct Selling Market Forecast: Breakup by Country (USD Billion), 2023-2028 
16.    Latin America Direct Selling Historical Market: Breakup by Country (USD Billion), 2018-2022 
17.    Latin America Direct Selling Market Forecast: Breakup by Country (USD Billion), 2023-2028 
18.    Middle East and Africa Direct Selling Historical Market: Breakup by Country (USD Billion), 2018-2022 
19.    Middle East and Africa Direct Selling Market Forecast: Breakup by Country (USD Billion), 2023-2028 
30.    Global Direct Selling Historical Market: Breakup by Application/End Use (USD Billion), 2018-2022 
31.    Global Direct Selling Market Forecast: Breakup by Application/End Use (USD Billion), 2023-2028 
32.    Global Direct Selling Historical Market: Breakup by Region (USD Billion), 2018-2022 
33.    Global Direct Selling Market Forecast: Breakup by Region (USD Billion), 2023-2028 
49.    Global Direct Selling Market Structure

Key Questions Answered in the Report

The market reached a value of USD 287.42 million in 2022.

The market is estimated to grow at a CAGR of 5% in the forecast period of 2023 and 2028.

The market for direct selling is estimated to witness a healthy growth in the forecast period of 2023-2028, to reach a value of USD 385.17 million by 2028.

The greater convenience offered by direct selling to both consumers and sellers, thriving e-commerce sector, and increasing demand for high-quality personal care and household products, are the major drivers of the market.

The key trends in the direct selling market include the progressive product innovations by the major health and personal care giants, increasing penetration of internet, and improving accessibility of consumer goods.

Direct selling involves sale of products directly to the consumers without any interference of wholesalers or distributors.

The benefits of direct selling include greater income growth opportunities, flexibility of time, better customer seller relationship, and enhanced control of price and cost.

Yes, direct selling is profitable and can provide steady income opportunities.

Single-level marketing and multi-level marketing are the different types included in the market.

Wellness, cosmetics, and household goods, among others, are the segments of the market based on application.

Amway Enterprises Pvt. Ltd., Herbalife Nutrition Ltd., Avon Products, Inc., Vorwerk, Tupperware Brands Corporation, Oriflame Holding AG, Mary Kay Inc., Belcorp, and DXN Holdings Bhd, among others, are the key market players, according to the report.

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