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The growing awareness regarding personal hygiene is aiding the growth of the feminine hygiene products industry. Several studies have revealed that poor hygiene could lead to serious health issues. The greater awareness regarding female hygiene in developed regions is significantly driving the demand for products like tampon and panty liners, unlike other nations. Based on distribution channel, supermarkets and hypermarkets accounted for a significant share in the industry as they offer a wide range of products from various brands at one place. Further, retail pharmacies are also becoming a preferred choice for buying these products as they sell essential hygiene and sanitation products. Over the forecast period, the growing popularity of online sales through various e-commerce platforms like Amazon.com, Inc. (NASDAQ: AMZN) and others are expected to significantly contribute to the industry growth.
The new product launches by the manufacturers to grab consumer attention are further boosting the industry growth. For instance, in August 2016, Unicharm Corporation (OTCMKTS: UNICY) launched SOFY panty liners for everyday use in India. The growing awareness drives by the major players in the region are further aiding the industry growth like Procter & Gamble Co (NYSE: PG) has launched Parivartan, a programme aimed at educating young girls about mensuration and hygiene across the schools in India. Such developments are expected to significantly contribute to the industry growth over the forecast period.
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The major players in the global feminine hygiene products market are Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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