Global Ghee Market to Reach Around 10.01 Million Tons by 2032, Driven by the Growing Awareness Regarding the Health Benefits of Ghee

The Asia Pacific holds a significant ghee market share due to the diverse applications of ghee in the Indian subcontinent and Mediterranean cuisines. Ghee, known for its nutritional and medicinal benefits like aiding digestion and heart health, is highly popular and endorsed as a healthier butter and oil alternative.

In India, about 60–70% of the total ghee produced is used for direct dressing and about 15-20% for the cooking and frying of foods. In China, the Ministry of Agriculture and Rural Affairs (MARA) implemented a five-year plan (2021-2025) to promote large-scale, modern dairy farms and increase the percentage of dairy cows on farms with more than 1,000 head to 56% by 2025. Similarly, the Indian government has implemented the Dairy Processing and Infrastructure Development Fund to help companies upgrade their milk processing and chilling plants while the Animal Husbandry Infrastructure Development Fund (AHIDF) helps farmers increase their milk processing capacity.

In March 2024, Nova Dairy, one of the pioneers in the dairy industry in India, announced the launch of its latest product, A2 Cow Ghee. Crafted using the traditional bilona ghee curd churning method from A2 cow milk, this premium ghee aims to revolutionise the dairy industry with its potential quality and health benefits. A2 Cow Ghee is derived from the milk of indigenous Indian cows, which is made up of A2 beta-casein protein. Nova Dairy uses the traditional bilona churning method to preserve the ghee's original flavour, taste, and nutritional value, which makes it a great option for picky consumers. The availability of ghee on e-commerce channels such as Amazon.com (NASDAQ: AMZN) further drives the market growth.

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Market Analysis by Source, End Use, Distribution Channel, and Region:

• The market, on the basis of source, can be divided into cow, buffalo, and mixed.

• Based on end use, the market can be divided into retail and institutional.

• The various distribution channels of ghee include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

• The major regional markets for ghee include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• As per USDA projections, milk production in the US is expected to rise by 0.7% in 2024, reaching 228.2 billion pounds. This increase is attributed to a 0.9% growth in output per cow compared to the previous year, accounting for an additional milking day in 2024. The growth in milk production can expand the ghee market growth.

• The increasing awareness of the health benefits of ghee is increasing its consumption worldwide. Ghee is rich in vitamin A, omega 3 fatty acids, and conjugated linoleic acid that supports heart and bone health, reduces gut inflammation, boosts immunity, and treats digestive problems.

• The rapid adoption of advanced technologies, such as sensors, data analytics, and digital technology, is helping dairy companies make profitable and data-driven decisions. The adoption of automated milking systems and the application of artificial intelligence and machine learning for enhanced farm management drive the market growth.

• Clean-labelled and 100% organic ghee is gaining popularity due to consumers’ inclination towards a healthy lifestyle. Consumers in the dairy industry are increasingly demanding transparency in the manufacturing process, with brands adopting the clean label criteria as a means to enhance customer confidence and mitigate brand risk.

Key Offerings of the Report:

• The EMR report gives an overview of the global ghee market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the sources, end uses, distribution channels, and regions of ghee.

• It assesses the regional price trends for the (2018-2023) and (2024-2032) periods.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global ghee market are Gujarat Cooperative Milk Marketing Federation Ltd. (Amul), Britannia Industries, Milkfood Limited, and Nestlé S.A., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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