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Global Ghee Market: By Source: Cow, Buffalo, Mixed; By End Use: Retail, Institutional; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics: Competitive Landscape; Industry Events and Developments

Global Ghee Market Outlook

The global ghee market size was almost 6.1 million tons in the year 2019. The industry is further expected to grow at a CAGR of 4.3% over the forecast period of 2020-2025 to attain a volume of over 7.8 million tons by 2025.

The global ghee market is being driven by the thriving food and beverage industry and the growing awareness regarding the benefits of ghee consumption on human health. The growing demand for ghee-based products, particularly in emerging regions, due to their high nutritional value, is supporting the market.

Among different sources, ghee obtained from the cow's milk dominates the market owing to the popularity and significant role of cow's ghee in various Ayurvedic medicines. Currently, the retail segment is the leading end-use sector. As supermarkets/hypermarkets allow consumers to choose from a wide variety of products, ranging from the most affordable to premium brands, the segment occupies the largest market share among other distribution channels. The emerging regions, such as the Asia Pacific, provide enhanced growth opportunities for the industry growth. Within the Asia Pacific, the increased popularity and its growing demand from regions like India are aiding the global ghee market further.

 

Properties and Applications

Ghee is a clarified butter that is utilised particularly for cooking, especially in the South Asian and Middle Eastern delicacies. It is extracted by churning milk or buttermilk. It is rich in proteins, vitamins, potassium, phosphorus, calcium, selenium, antioxidants, fatty acids, and butyric acids. 

The report has analysed the global ghee market on the basis of segmentations like source, end use, and distribution channel.

Based on source, the global ghee market has been divided into:

  • Cow
  • Buffalo
  • Mixed

On the basis of end use, the market is divided into:

  • Retail
  • Institutional

Based on distribution channel, the market has been categorised into:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

The report also covers the regional markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Market Analysis

The growing awareness regarding the benefits of ghee consumption is driving the global ghee market. The product is related to several health benefits as it contains vitamins A, E, and K. It promotes weight loss, strengthens immunity and bones, improves digestion and eyesight, cures cough and thyroid dysfunction, and relieves constipation. These health benefits act as some of the major factors influencing the growth of the ghee market globally. Another major factor driving the market growth is the flourishing food industry, where ghee is extensively used in the production of various food items like bakery, ice-cream, and others.

Ghee is considered as a vital medicine for healing wounds, improving digestion, reducing free radicals, and boosting the immune system in Ayurveda, which is propelling the industry growth. Manufacturers in the industry are continuously enhancing their production process, aiming to extend the shelf life of the product and fortify it with necessary nutrients, which is expected to aid the industry in the future. Other factors such as rising disposable incomes, growing demand for packaged food products, and a strong demand from the developing regions are also boosting the market growth.

Favourable initiatives taken by the governments of the emerging nations are expected to contribute to the global ghee market significantly. In India, the launch of several food fortification programmes, such as the mandatory fortification of Vanaspati Ghee with vitamins A and D to encourage healthy eating habits among consumers, is driving the growth of the industry. Such trends are expected to contribute significantly to the growth of the global ghee market over the forecast period.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global ghee market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Gujarat Cooperative Milk Marketing Federation Ltd. (Amul)
  • Britannia Industries
  • Milkfood Limited
  • Creamy Food
  • Nestlé S.A.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Ghee Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Ghee Historical Market (2015-2019) 
    8.3    Global Ghee Market Forecast (2020-2025)
    8.4    Global Ghee Market by Source
        8.4.1    Cow
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Buffalo
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Mixed
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
    8.5    Global Ghee Market by End Use
        8.5.1    Retail
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Institutional
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
    8.6    Global Ghee Market by Distribution Channel
        8.6.1    Supermarkets/Hypermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Convenience Stores
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
        8.6.3    Specialty Stores
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2015-2019)
            8.6.3.3    Forecast Trend (2020-2025)
        8.6.4    Online  
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2015-2019)
            8.6.4.3    Forecast Trend (2020-2025)
        8.6.5    Others   
    8.7    Global Ghee Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis

    12.1    North America Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.2    Europe Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.3    Asia Pacific Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.4    Latin America Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.5    Middle East and Africa Historical Price Trends (2015-2019) and Forecast (2020-2025)
13    Manufacturing Process
    13.1    Overview
    13.2    Detailed Process Flow
    13.3    Operations Involved
14    Cost Analysis
    14.1    Land, Location, and Site Development
    14.2    Construction
    14.3    Plant Machinery
    14.4    Cost of Raw Material
    14.5    Packaging
    14.6    Transportation
    14.7    Utilities
    14.8    Manpower
    14.9    Other Capital Investment
15    Project Economics
    15.1    Capital Cost of the Project
    15.2    Techno-Economic Parameters
    15.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    15.4    Taxation and Depreciation
    15.5    Income Projections
    15.6    Expenditure Projections
    15.7    Financial Analysis
    15.8    Profit Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Company Profiles
        16.3.1    Gujarat Cooperative Milk Marketing Federation Ltd. (Amul)
            16.3.1.1    Company Overview
            16.3.1.2    Product Portfolio
            16.3.1.3    Demographic Reach and Achievements
            16.3.1.4    Certifications
        16.3.2    Britannia Industries
            16.3.2.1    Company Overview
            16.3.2.2    Product Portfolio
            16.3.2.3    Demographic Reach and Achievements
            16.3.2.4    Certifications
        16.3.3    Milkfood Limited
            16.3.3.1    Company Overview
            16.3.3.2    Product Portfolio
            16.3.3.3    Demographic Reach and Achievements
            16.3.3.4    Certifications
        16.3.4    Creamy Food
            16.3.4.1    Company Overview
            16.3.4.2    Product Portfolio
            16.3.4.3    Demographic Reach and Achievements
            16.3.4.4    Certifications
        16.3.5    Nestlé S.A.
            16.3.5.1    Company Overview
            16.3.5.2    Product Portfolio
            16.3.5.3    Demographic Reach and Achievements
            16.3.5.4    Certifications
        16.3.6    Others
17    Industry Events and Developments


List of Figures and Tables

1.    Global Ghee Market: Key Industry Highlights, 2015 and 2025
2.    Global Ghee Historical Market: Breakup by Source (Million Tons), 2015-2019
3.    Global Ghee Market Forecast: Breakup by Source (Million Tons), 2020-2025
4.    Global Ghee Historical Market: Breakup by End Use (Million Tons), 2015-2019
5.    Global Ghee Market Forecast: Breakup by End Use (Million Tons), 2020-2025
6.    Global Ghee Historical Market: Breakup by Distribution Channel (Million Tons), 2015-2019
7.    Global Ghee Market Forecast: Breakup by Distribution Channel (Million Tons), 2020-2025
8.    Global Ghee Historical Market: Breakup by Region (Million Tons), 2015-2019
9.    Global Ghee Market Forecast: Breakup by Region (Million Tons), 2020-2025
10.    North America Ghee Historical Market: Breakup by Country (Million Tons), 2015-2019
11.    North America Ghee Market Forecast: Breakup by Country (Million Tons), 2020-2025
12.    Europe Ghee Historical Market: Breakup by Country (Million Tons), 2015-2019
13.    Europe Ghee Market Forecast: Breakup by Country (Million Tons), 2020-2025
14.    Asia Pacific Ghee Historical Market: Breakup by Country (Million Tons), 2015-2019
15.    Asia Pacific Ghee Market Forecast: Breakup by Country (Million Tons), 2020-2025
16.    Latin America Ghee Historical Market: Breakup by Country (Million Tons), 2015-2019
17.    Latin America Ghee Market Forecast: Breakup by Country (Million Tons), 2020-2025
18.    Middle East and Africa Ghee Historical Market: Breakup by Country (Million Tons), 2015-2019
19.    Middle East and Africa Ghee Market Forecast: Breakup by Country (Million Tons), 2020-2025
20.    North America Historical Price Trends and Forecast 2015-2025
21.    Europe Historical Price Trends and Forecast 2015-2025
22.    Asia Pacific Historical Price Trends and Forecast 2015-2025
23.    Latin America Historical Price Trends and Forecast 2015-2025
24.    Middle East and Africa Historical Price Trends and Forecast 2015-2025
25.    Global Ghee Market Structure

Key Questions Answered in the Report

The global ghee market reached a volume of almost 6.1 million tons in 2019. 

The global ghee market is projected to grow at a CAGR of nearly 4.3% in the forecast period of 2020-2025.

The market is estimated to reach a volume of over 7.8 million tons by 2025.

The major drivers of the industry include rising disposable incomes, increasing population, rising food and beverage industry, and the rising awareness about the benefits of ghee consumption on human health.

The favourable initiatives taken by the governments of the emerging nations is expected to be a key trend guiding the growth of the industry.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.

The major source of the product in the industry is cow.

The leading end use sector in the industry is the retail sector.

Supermarkets/hypermarkets are the major distribution channels for the product.

The leading players in the global ghee market are Gujarat Cooperative Milk Marketing Federation Ltd. (Amul), Britannia Industries, Milkfood Limited, Creamy Food, and Nestlé S.A., among others.

Analyst Review

The global ghee market attained a volume of almost 6.1 million tons in 2019, driven by the growth of the food and beverage industry. Aided by the favourable initiatives taken by the governments of the developing nations, the industry is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 4.3%. The industry is projected to reach volume of over 7.8 million tons by 2025. 

EMR's meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its sources, the global ghee market can be segmented into are cow, buffalo, and mixed, with cow accounting for the largest market share. By end-use, the industry is led by the retail sector. On the basis of distribution channel, the global industry can be segmented into supermarkets/hypermarkets, convenience stores, specialty stores, and online, among others, with supermarkets/hypermarkets leading the market. The major regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above industry include Gujarat Cooperative Milk Marketing Federation Ltd. (Amul), Britannia Industries, Milkfood Limited, Creamy Food, and Nestlé S.A., among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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