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The market for gluten-free bakery products is being aided by the growing incidences of gluten intolerance around the globe. As various consumers are increasingly avoiding gluten for easy digestion and health benefits, the demand for gluten-free bakery products is growing, hence fuelling the growth of the market. The increasing interest in the use of innovative gluten-free ingredients in bakery products that can enhance their nutritional quality, sensory properties, and stability is further bolstering the market growth. Various leading companies are also increasingly developing gluten-free baking enzymes to enable the creation of soft and moist bakery products with enhanced flavour and texture. Moreover, technological advancements and innovations to improve the outcomes of gluten-free baking are likely to provide impetus to the growth of the market in the coming years.
General Mills Inc. (NYSE: GIS), one of the leading companies in the market, entered into a definitive agreement to acquire TNT Crust in May 2022. The latter manufacturers self-rising, partially-baked, gluten-free, and plant-based pizza crusts for national and regional foodservice distributors, pizza outlets, and retail chains. The acquisition would expand the company’s position in the away-from-home frozen baked goods category while complementing its existing frozen baked goods portfolio. Moreover, the company would acquire two of TNT Crust’s manufacturing facilities in Green Bay, Wisconsin, and one facility in St. Charles, Missouri. Such mergers and acquisitions by the leading companies are anticipated to provide impetus to the growth of the market for gluten-free bakery products in the forecast period.
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The major players in the global gluten-free bakery products market are Sapidum d.o.o., Dr. Schär AG / SPA, Enjoy Life Natural Brands, General Mills Inc., and Valeo Foods, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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