Global Gluten-Free Bakery Products Growth Analysis - Forecast Trends, Market Size, Share and Outlook (2024-2032)

Gluten-Free Bakery Products Market Growth

Rising Health Consciousness Augmenting the Market Growth

Rising health consciousness, rising adoption of gluten-free supplementary diets, and awareness regarding the ill effects of gluten have propelled the global demand for gluten-free bakery products. The rising population and the increasing prevalence of celiac disease determine the gluten-free bakery products industry growth. The consumer change in lifestyle and inclination towards health and diet food products is expected to propel the growth of the global gluten-free bakery products industry. Rising innovations in gluten-free bakery products will create lucrative market growth opportunities and help to expand the gluten-free bakery products demand growth. Customer perception of gluten in their diet has shifted over time, resulting in consumers seeing gluten-free as a healthier way of life. Some customers are even switching to gluten-free diets to lose weight. With the rising popularity of gluten-free products, bread products, snacks, and cookies are becoming immensely popular, owing to their convenience. Hence, such factors are anticipated to drive the global market growth. Globalisation and trade improvement between the countries is expected to contribute to the growth of the gluten-free bakery products industry. Moreover, the government initiatives to promote health and wellness among people are projected to attract more consumers to gluten-free bakery products.

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Key Trends and Recent Developments

Increased product innovation, rising health awareness, and expansion in retail channels are a few factors shaping the gluten-free bakery products market dynamics and trends.

July 2023

Following years of selling directly to consumers, Gluten Free Easy launched products into retail. Gluten-Free Easy specialises in frozen gluten-free dough products such as puff pastry squares and sheets, pita dough, and pizza dough.

Value-added product innovation

A key trend in the gluten-free bakery products market is that much more innovative formulations are being developed for gluten-free bakery products to improve flavour and texture and come closer to traditional bakery products. This involves new recipes and ingredient combinations intending to reach a larger range of consumers.

Increased health awareness

The rising consumer consciousness about gluten sensitivity and other health-related benefits of the gluten-free diet increases demand. More and more consumers without celiac disease are increasingly embracing gluten-free products, too, touting benefits such as easier digestion and reduced inflammation.

Expansion in retail channels

The increasing retail channels mean that more mainstream supermarkets and online stores have gluten-free bakery products in their inventories; thus, accessing these gluten-free bakery products has become easier and more convenient. This adds to the market's growth and acceptance of gluten-free options, opening up gluten-free bakery products market opportunities.

Gluten-Free Bakery Products Market Trends

One of the trends in gluten-free bakery product nutrition involves the addition of nutrient-dense alternative ingredients. An increasing number of manufacturers use such ingredients as almond flour, coconut flour, and chia seeds in order to enhance gluten-free baked goods with a high value of nutritional importance. These ingredients add a great deal of protein, fibre, and healthy fats to the products, which appeals to health-conscious consumers who want more than gluten-free foods. This is in line with the wider trend towards functional foods that will promote general well-being, enhancing the great variance in dietary preferences and nutritional needs and supporting the gluten-free bakery products industry growth.

Industry Outlook

An increase in the global prevalence of celiac disease is likely to cause a sharp surge in demand for gluten-free bakery products. Several recent studies have pointed out various prevalence rates for celiac disease across the world. A meta-analysis estimated that the global prevalence of celiac disease is 1.4% based on serology and 0.7% based on biopsy. Prevalence rates vary between regions, being 0.4% in South America, 0.5% in Africa and North America, 0.6% in Asia, and 0.8% in both Europe and Oceania. Celiac disease also varies between sexes and ages: it is more frequent in females and children.

This means that in the United States, one could estimate a prevalence of about 1 in 133 people with celiac disease, accounting for about 1% of the population. Several recent screening projects put this number even higher. For example, one mass screening program in Italy showed a prevalence of 1.6%, while Finland's estimate reached 1.99%. The difference in prevalence depending on the country represents an increased recognition and diagnosis and becomes a key trend of the gluten-free bakery products market.

As diagnosis continues to improve, people diagnosed with celiac disease will increase, hence furthering their demand for gluten-free options in their diets. In light of the above trend, it is expected that more demand for gluten-free bakery products will be seen in every market segment in the future. Most populations are increasingly becoming aware of the gluten-free diets' advantages; hence, bakeries and food manufacturers develop new products to meet the increasing demand. This rise in the diagnosed cases, along with increasing awareness among consumers, will reshape the outlook for the bakery industry as more growth is seen within the gluten-free product sectors.

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Gluten-Free Bakery Products Industry Segmentation

“Gluten-Free Bakery Products Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

By product type, the market includes:

• Bread
• Cookies 
• Snacks
• Others

The several distribution channels of the market are:

• Hypermarkets and Supermarkets
• Convenience Stores
• Online Channels
• Others

On the basis of region, the market can be divided into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Gluten-Free Bakery Products Market Share

As per gluten-free bakery products market analysis, snacks are one of those segments that are expected to see phenomenal growth in gluten-free bakery products. These products owe their demand to the rise in consumption rates of consumers demanding convenience in line with dietary restrictions and health-conscious offerings. Gluten-free snacks, such as chips, bars, and popcorn, cater to busy lifestyles yet still offer gluten-free ingredient benefits. Added innovative flavours, along with healthier formulations through nutrient additions and natural ingredients, make these foods even more attractive to the consumer base. This segment is expected to register impressive growth due to increased consumption of gluten-free alternatives for snacking by the growing number of consumers.

Inclination towards Gluten Consumption Intolerance among Consumers and Strong Presence of Gluten-free Products Manufacturing Companies is driving the Global Gluten-Free Bakery Products Market

• Growing awareness about gluten intolerance and celiac disease increases demand for gluten-free products.
• Rising demand for healthful and natural ingredients in baked foods.
• Strong presence of established brands of gluten-free products and continuous product innovation, bolstering the growth of the gluten-free bakery products market. 
• Expansion of retail channels, and online platforms also, offering a range of gluten-free options
• Adoption of value-added advanced food processing technologies that enhance the quality and shelf life of gluten-free bakery products.

Higher Cost of Specialised Ingredients and Limited Availability of Raw Material to Restraint the Growth for the Global Gluten-Free Bakery Products Market

• Higher Cost of production because of specialised ingredients and processes
• Limited availability of good-quality gluten-free raw material negatively affects consistency.
• Challenges over keeping the same taste and texture as that of the traditional bakery products.
• Dependence on niche market segments- this reduces the broader market appeal.
• Affecting brand trust due to possible cross-contamination with gluten-containing products.

Development of New Innovative Products and Growing Popularity of Plant-Based Products Powering Opportunities in Global Gluten-Free Bakery Products Market

• As per gluten-free bakery products industry analysis, new and innovative gluten-free bakery product development to meet customers diverse preferences.
• Partnerships with nutritionists and dietician's product endorsement and credibility
• Increased presence of gluten-free product portfolio in mainstream supermarkets and retail chains
• Growing demand for plant-based and organic gluten-free ingredients
• Research and Development-investing to enhance taste, texture, nutritional profile.
• Export opportunities to regions that demand more gluten-free products.

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Gluten-Free Bakery Products Market Regional Analysis

North America to be a Significant Regional Market for Gluten-Free Bakery Products

The gluten-free bakery products industry in North America is one of the dominant regions in the gluten-free bakery products industry and this is because of the rising prevalence of celiac disease and the increasing population. The major key players' increased focus on gluten-free bakery product innovation will further create greater growth and expansion opportunities in this region. The innovative product launches in gluten-free products are influencing the market growth of gluten-free products in North America. Rising awareness about the health benefits of gluten-free eatables is also likely to boost the market growth. Also, favourable regulatory frameworks and initiatives to promote a gluten-free diet by the United States Food and Drug Administration (FDA) and subsidy allocations are anticipated to further boost the gluten-free bakery products industry over the forecast period.

On the other hand, gluten-free bakery products industry share in Asia Pacific will project the highest growth rate during the forecast period. This is because of the massive potential for the manufacturers to set up manufacturing units here due to cheap labour and abundant raw materials. Also, rising awareness regarding the ill effects of gluten and the benefits of consuming gluten-free products will further bolster the market growth in this region. The significant growth of the food and beverage and bakery and confectionery industry in the developing regions is expected to contribute to the growth of the global gluten-free bakery products industry in the forecast period.

Competitive Landscape

Key players are investing in product innovation, expanding gluten-free offerings, and strengthening distribution channels. They put a lot of emphasis on enhancing the taste and texture of gluten-free products and deploy an array of marketing strategies to capture maximum market share.

Sapidum d.o.o., founded in 2008 and is headquartered in Croatia, specialises in gluten-free bakery products that include bread, cakes, and pastries. The company works toward providing high-quality gluten-free options with the use of natural ingredients to meet dietary needs and preferences.

Based in Italy, Dr. Schär AG / SPA was founded in 1922 and nowadays represents one of the leading companies in gluten-free baked goods production. The product portfolio covers a wide range of bread, cookies, and snacks, with innovation and quality combined in perfect proportions for different consumer needs for gluten-free products.

Headquartered in the United States and founded in 2001, Enjoy Life Natural Brands is a gluten-free cookie, bar, and snack mix manufacturer. The company is known for its products that are free of allergens and health-conscious for those with gluten sensitivity and dietary restrictions.

Other key players in the gluten-free bakery products market report include General Mills Inc., and Valeo Food, among others.

Key Price Indicators in the Global Gluten-Free Bakery Products Market

• Price of Gluten-Free Raw Materials: The cost of gluten-free bakery product manufacture is determined by the prices of the various alternative flours and additives used.
• Research and Development Expenses: The price of newly developed gluten-free bakery products is affected by the costs of the research and development studies, aiding the gluten-free bakery products market revenue. 
• Manufacturing and Processing Costs: In gluten-free production, there are specific costs involved in special manufacturing processes that determine the prices of the products.

Competitive Pricing by Leading Brands

• The competitive pricing strategies of leading brands are one of the major factors that determine the market prices of gluten-free bakery products. 
• The cost of transportation and logistics determines the selling price of gluten-free baked products. 

Global Gluten-Free Bakery Products Market: Key Demand Indicators 

• Prevalence of Gluten-Related Disorders: Increasing cases of gluten-related disorders and improvement in health awareness is fueling the demand for gluten-free bakery products.
• Adoption of Gluten-Free Diets: More consumers are going gluten-free, and, especially for whom it is a lifestyle choice, this raises demand for gluten-free bakery products.
• Seasonal Variations and Holiday Influence: Buying of gluten-free baked foods varies during seasons and holidays, impacting the gluten-free bakery products industry revenue.
• Marketing and Awareness Campaigns: Many marketing campaigns have been done by gluten-free brands to increase awareness and interest in their offerings.