Global Honey Food Market to Grow at a CAGR of 4.2% During the Period 2024-2032, Driven by Health and Medicinal Benefits Offered by Honey

The global honey food market is expected to be driven by consumers’ preference for natural and refined sugar-free sweeteners, and health and medicinal benefits offered by honey.  Honey has been given an important place in traditional medicine for a long time; it has been used to treat wounds, liver, cardiovascular and gastrointestinal problems. Honey has been reported to show significant antibacterial activity; natural honey displays bactericidal activity against several organisms, such as Salmonella, Shigella, Escherichia coli, Helicobacter pylori, etc. Honey has been reported to be helpful in treating colitis, possess anti-inflammatory activity, and inspire immune responses within a wound. China, India, Mexico, USA, Argentina, Ukraine, Turkey, and Russia, among others, are major honey producing countries. Romania, Spain, Hungary, Germany, Italy, Greece, France and Poland are some key European Union countries with largest honey production. The EU is a major honey producer, but also imports honey.

In 2021, the Government of India, considering the importance of beekeeping as part of the Integrated Farming System in the country, approved Rs. 500 crore for National Beekeeping & Honey Mission (NBHM) for a period of 3 years (2020-21 to 2022-23). The mission was part of the AtmaNirbhar Bharat scheme. NBHM seeks overall promotion and development of scientific beekeeping in India to achieve the goal of ‘Sweet Revolution’ being implemented through National Bee Board (NBB). Such push by the government is expected to help boost market growth.

High quality, rare and premium priced honey is also a niche market. In 2021, Comvita launched its limited-edition Special Reserve UMF^TM 25+ (MGO 1200+) Manuka Honey; the rare honey was intended to offer customers delicious pleasure that connected people to the power of nature. In 2021, Comvita announced a strategic partnership with Caravan to form a celebrity-backed lifestyle brand, using the natural healing properties of Manuka Honey and Propolis for topical use.

In 2018, Australia's Capilano Honey introduced Beeotic®, the world's first clinically tested prebiotic honey to the U.S. market. Beeotic® Honey was a combination of eight naturally occurring oligosaccharides, and could help nourish good bacteria in the gut.

Leading companies have been undertaking initiatives to encourage bee farming and honey testing. For example, in 2017, Dabur launched the first-ever mobile honey-testing lab in India. The unique on-the-go lab was specifically designed to check raw honey at source to reduce adulteration in honey and ensure purity.

In 2021, Dabur India Ltd announced the extension of Dabur Honey with the launch of ‘Dabur Honey Tasties’. The product was a honey-infused sweet, healthy and no added sugar version of the classic sugary chocolate and strawberry syrups. The range of chocolate and strawberry flavoured Honey Tasties had the goodness of honey, were enriched with Vitamin D, and had no added sugar.

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Key Findings of the Report:

• Demand and consumption of honey is expected to rise owing to the health and medicinal benefits offered by honey.

• Initiatives by governments to encourage bee farming and honey production are expected to help market growth.

• North America, Europe and Asia are expected to be key markets.

Market Analysis by Nature, Type, Distribution Channel and Region:

• By nature, the market is segmented into Organic and Conventional.

• By type, the market is divided into Table Honey and Cooking Ingredient Honey.

• By distribution channel, the market is classified into Hypermarkets and Supermarkets, Convenience Stores, Online, and Others.

• By region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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