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Global Household Cleaning Products Market to Grow at a CAGR of 4.3% During the Period 2022-2027, Driven by Technologically Advanced, and Environmentally Friendly Products

According to a new report by EMR titled, ‘Global Household Cleaning Products Market Report and Forecast 2022-2027’, the global household cleaning products market is expected to grow at a CAGR of 4.3% during the period 2022-2027, led by rising consumer awareness towards cleanliness.

The global household cleaning products market is likely to be driven by growing consumer awareness towards cleanliness, rising demand for environmentally friendly cleaning products, and technological developments and innovations in the domain. North America, Europe and Asia are expected to be key markets.

Household cleaning products are an essential part of our daily lives. These products, directly and indirectly, help protect from infection and enhance quality of life. The key elements of the market for household cleaning products include detergents, toilet cleaners, surface cleaners, dishwashing products, etc. A more comprehensive list may include laundry products (powder, liquid, single-unit dose packets; laundry pre-treatment products – liquid, spray, paste), dishwashing products [hand dishwashing liquids, machine dishwashing products (powder, liquid, tablet, salt)], all-purpose cleaners [liquid, spray, wet tissues (wipes)], abrasives (powder, liquid), sanitary products [bathroom cleaners (liquid, spray), toilet cleaners, toilet rim cleaners], floor and furniture cleaning products [floor products (liquid, wet tissues (mopping), polishes, strippers, sealers) carpet products (powder, liquid, spray extraction machine, spray foams), furniture and leather products (furniture polish, leather furniture polish)], glass cleaners, oven cleaners, metal cleaners, drain openers, shoe polish products, etc.

Manufacturers constantly seek to offer consumers innovative products and better value.  For example, in 2020, Procter & Gamble launched a new cleaning brand that disinfected without wiping. The company introduced Microban 24, a line of surface antibacterial cleaning products that the company claimed killed bacteria for 24 hours. Microban 24 was available in both sanitizing spray and cleanser forms, as well as a bathroom cleaner.

In 2021, Unilever introduced BotaniTech, a new nature-powered homecare series. Lifebuoy’s new cleaning and disinfection range sought to bring the brand’s market-leading hygiene expertise to the home, and into a fast-growing consumer space. “The products in the range combined the sensitivity of personal hygiene products with the superior disinfection power of home care products. The range included a multi-surface cleaner and eco-refill, a general cleaner, antibacterial wipes and an aerosol. The new patented formula, which used 100% naturally derived cleaning ingredients and essential oils, killed 99.99% of bacteria and viruses, and gave up to 24-hour anti-bacterial protection.

In 2022, Reckitt Benckiser Group plc and Diversey Holdings, Ltd. (NASDAQ: DSEY), announced a distribution collaboration to expand the companies’ access to trusted hygiene solutions that helped protect staff, clients and customers from the spread of illness-causing germs. According to the agreement, Reckitt’s leading disinfection brands, Dettol, Lysol, Harpic, Vanish, Airwick and Pine O Cleen, would be distributed by Diversey in the B2B channel in the Middle East, Asia Pacific, Turkey, and Russia.

As consumers’ awareness towards environmental issues grows, leading companies look to offer solutions that have a low environmental impact. For example, in 2021, Colgate-Palmolive relaunched Ultra dish soap in fully post-consumer recycled (PCR) plastic bottles. In 2022, Palmolive and Walmart launched the new Palmolive Shake & Clean Dish Soap, which brilliantly cut grease on dishes while helping customers reduce plastic waste. The solution was eco-friendly because it resulted in seventy five percent less plastic waste by enabling people to reuse the existing bottle instead of throwing it away. Such eco-friendly solutions are expected to boost market growth.

Key Findings of the Report:

  • Creation of new segments that offer greater value to consumers are expected to boost market growth.
  • Environmentally friendly and innovative solutions expected to stimulate market growth. 
  • North America, Europe and Asia are expected to be key markets.

Market Analysis by Product Type, Distribution Channel and Region:

  • By product type, the market is segmented into Laundry Detergents, Surface Cleaners, Dishwashing Products, and Others.
  • By distribution channel, the market is divided into Supermarkets/Hypermarkets, Convenience Stores, Online, and Others.
  • By region, the market is classified into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

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