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Global Household Cleaning Products Market: By Product Type: Laundry Detergents, Surface Cleaners, Dishwashing Products, Others; By Distribution Channel: Supermarkets/Hypermarkets, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamic; Competitive Landscape; Industry Events and Developments
Global Household Cleaning Products Market Outlook
The global household cleaning products market is expected to grow at a CAGR of 4.3% during the period 2023-2028. The market is likely to be driven by growing consumer awareness towards cleanliness, rising demand for environmentally friendly cleaning products, and technological developments and innovations in the domain. North America, Europe and Asia are expected to be key markets.
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Global Market Likely to be Driven by Rising Consumer Awareness Towards Cleanliness, Advancements in Technology and Innovations in the Domain
Household cleaning products are an essential part of our daily lives. These products, directly and indirectly, help protect from infection and enhance quality of life. The key elements of the market for household cleaning products include detergents, toilet cleaners, surface cleaners, dishwashing products, etc. Manufacturers seek to add value within each category through constant focus on innovation, brand equity and cost-competitiveness; companies seek to offer new and better products and equipment. For example, in 2017, Unilever introduced the world’s first major innovation in laundry with Persil Powergems, a new type of premium detergent that was neither powder nor liquid. Powergems offered a completely new format with the capability to clean, freshen and care in one – the three advantages most sought after by consumers in a laundry product.
In 2019, Henkel awarded first prize for laundry and home care to a new enzyme, licheninase, developed by enzyme maker Novozymes for Henkel’s Somat automatic dish-washing detergent line. One of two second prizes was awarded to BASF for a keratin polymer technology, first used in personal care products, that could be added to light-duty laundry detergents to strengthen garment fibres.
In Europe, end consumers buy laundry care, fabric conditioning, dish washing, surface cleaning, and air care products through grocery retailers, pharmacies, para-pharmacies, and drug stores. This underscores the importance of retail outlets in the distribution of these products.
Examples of innovations in the domain include lower temperature detergent and automatic dish wash products, compaction and concentration in detergents, and regulated quantity in dish washing. Companies also look to cater to the emotional needs of consumers, and enhance experience and pleasure involved in use of household cleaning products, for example, incorporation of fragrance encapsulation technology that enables slow release of fragrance, and the development of new and longer-lasting fragrances for surface cleaners, air care, laundry, and fabric conditioner products. such innovations are expected to boost the global household cleaning products market.
Products Such as Household Cleaning Wipes and Dishwashing Detergents Expected to Witness Growth
Household cleaning wipes have witnessed significant growth over the last ten years. Household wipes are very useful to those consumers who lead extremely busy lifestyles, but want their houses to be clean; household wipes help such consumers to clean their houses effectively and with less effort and time. There are household wipes available that clean as well as disinfect surfaces, thereby preventing spread of diseases. The segment has witnessed rapid growth, and today includes several applications, such as disinfecting wipes and hard surface wipes for use in a broad range of situations, including kitchens, toilets showers and baths, furniture polish wipes, glass cleaners, silver and brass cleaners, stain removers and computer cleaning. Innovations in the segment include development of environmentally friendly wipes, such as biodegradable wipes and wipes based on recycled fibres and natural ingredients.
The automatic dishwashing detergents segment has seen significant growth. Dishwasher detergents come as powder, liquid/gel and tablets. Companies constantly look to come up with products that offer superior stain removing power, cleaning capacity, and ease of use.
Environmentally Friendly Solutions Expected to Contribute to Growth of Global Household Cleaning Products Market
As consumers’ awareness towards environmental issues grows, leading companies look to offer solutions that have a low environmental impact. For example, in 2020, Unilever announced that the company would source a hundred percent of the carbon drawn from fossil fuels in the company’s cleaning and laundry products with recycled or renewable carbon to transform the sustainability of global cleaning and laundry brands including Omo (Persil), Sunlight, Cif and Domestos.
In 2019, Unilever and Evonik partnered to introduce a green cleaning ingredient; the two companies harnessed a natural process to turn it into a renewable ingredient – Rhamnolipid – a kind of surfactant found in nature. Surfactants are used in cleaning products to generate foam and act on surfaces, enabling dirt and grease to be easily lifted away. Rhamnolipid was introduced to the market in Unilever’s Quix dishwashing brand in Chile. Such eco-friendly solutions are expected to boost market growth.
Market Segmentation
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By product type, the market is segmented into:
- Laundry Detergents
- Surface Cleaners
- Dishwashing Products
- Others
By distribution channel, the market is divided into:
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Others
By region, the market is classified into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Key Industry Players in the Global Household Cleaning Products Market
The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Unilever PLC
- Reckitt Benckiser Group PLC
- Henkel AG & Co. KGaA
- Procter & Gamble Company
- Kao corporation
- S.C. Johnson & Son Inc.
- Colgate-Palmolive Company
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Household Cleaning Products Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Cleaning Products Historical Market (2018-2022)
8.3 Global Household Cleaning Products Market Forecast (2023-2028)
8.4 Global Household Cleaning Products Market by Product Type
8.4.1 Laundry Detergents
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Surface Cleaners
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Dishwashing Products
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Household Cleaning Products Market by Distribution Channel
8.5.1 Supermarkets/Hypermarkets
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Convenience Stores
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Online
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Household Cleaning Products Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Household Cleaning Products Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Household Cleaning Products Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Household Cleaning Products Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Household Cleaning Products Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Household Cleaning Products Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Unilever PLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Reckitt Benckiser Group PLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Henkel AG & Co. KGaA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Procter & Gamble Company
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Kao corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 S.C. Johnson & Son Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Colgate-Palmolive Company
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Figures and Tables
1. Global Household Cleaning Products Market: Key Industry Highlights, 2018 and 2028
2. Global Household Cleaning Products Historical Market: Breakup by Product Type (USD Million), 2018-2022
3. Global Household Cleaning Products Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Global Household Cleaning Products Historical Market: Breakup by Distribution Channels (USD Million), 2018-2022
5. Global Household Cleaning Products Market Forecast: Breakup by Distribution Channels (USD Million), 2023-2028
6. Global Household Cleaning Products Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Household Cleaning Products Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Global Household Cleaning Products Market Structure
Key Questions Answered in the Report
The global household cleaning products market is projected to grow at a CAGR of 4.3% between 2023 and 2028.
The major drivers of the market include the technological developments and innovations, surge in eco-friendly products, heavy demand for cleaning chemicals for commercial use, increasing disposable income, high consumer spending on tourism activities, rising sanitation standards at the workplace, and growing number of initiatives associated with cleanliness.
The growing consumer awareness towards cleanliness and rising demand for environmentally friendly cleaning products are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Based on product type, the market is segmented into laundry detergents, surface cleaners, and dishwashing products, among others.
The several distribution channels include supermarkets/hypermarkets, convenience stores, and online, among others.
The major players in the industry are Unilever PLC, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Procter & Gamble Company, Kao corporation, S.C. Johnson & Son Inc., and Colgate-Palmolive Company, among others.
Analyst Review
The global household cleaning products market was driven by the growing consumer awareness towards cleanliness in the historical period. Aided by the heavy demand for cleaning chemicals for commercial use and rising demand for environmentally friendly cleaning products, the market is expected to witness further growth in the forecast period of 2023-2028, growing at a CAGR of 4.3%.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product type, the market is segmented into laundry detergents, surface cleaners, and dishwashing products, among others. The several distribution channels include supermarkets/hypermarkets, convenience stores, and online, among others. The major regional markets for household cleaning products are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The major players in the industry are Unilever PLC, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Procter & Gamble Company, Kao corporation, S.C. Johnson & Son Inc., and Colgate-Palmolive Company, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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