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Global Household Cleaning Products Market: By Product Type: Laundry Detergents, Surface Cleaners, Dishwashing Products, Others; By Distribution Channel: Supermarkets/Hypermarkets, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamic; Competitive Landscape; Industry Events and Developments

Global Household Cleaning Products Market Outlook

The global household cleaning products market is expected to grow at a CAGR of 4.3% during the period 2022-2027. The market is likely to be driven by growing consumer awareness towards cleanliness, rising demand for environmentally friendly cleaning products, and technological developments and innovations in the domain. North America, Europe and Asia are expected to be key markets.

 

Global Household Cleaning Products Market

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Global Market Likely to be Driven by Rising Consumer Awareness Towards Cleanliness, Advancements in Technology and Innovations in the Domain

Household cleaning products are an essential part of our daily lives. These products, directly and indirectly, help protect from infection and enhance quality of life. The key elements of the market for household cleaning products include detergents, toilet cleaners, surface cleaners, dishwashing products, etc. Manufacturers seek to add value within each category through constant focus on innovation, brand equity and cost-competitiveness; companies seek to offer new and better products and equipment. For example, in 2017, Unilever introduced the world’s first major innovation in laundry with Persil Powergems, a new type of premium detergent that was neither powder nor liquid. Powergems offered a completely new format with the capability to clean, freshen and care in one – the three advantages most sought after by consumers in a laundry product.

In 2019, Henkel awarded first prize for laundry and home care to a new enzyme, licheninase, developed by enzyme maker Novozymes for Henkel’s Somat automatic dish-washing detergent line. One of two second prizes was awarded to BASF for a keratin polymer technology, first used in personal care products, that could be added to light-duty laundry detergents to strengthen garment fibres.

In Europe, end consumers buy laundry care, fabric conditioning, dish washing, surface cleaning, and air care products through grocery retailers, pharmacies, para-pharmacies, and drug stores. This underscores the importance of retail outlets in the distribution of these products.

Examples of innovations in the domain include lower temperature detergent and automatic dish wash products, compaction and concentration in detergents, and regulated quantity in dish washing.   Companies also look to cater to the emotional needs of consumers, and enhance experience and pleasure involved in use of household cleaning products, for example, incorporation of fragrance encapsulation technology that enables slow release of fragrance, and the development of new and longer-lasting fragrances for surface cleaners, air care, laundry, and fabric conditioner products. such innovations are expected to boost the global household cleaning products market.

 

Products Such as Household Cleaning Wipes and Dishwashing Detergents Expected to Witness Growth

Household cleaning wipes have witnessed significant growth over the last ten years. Household wipes are very useful to those consumers who lead extremely busy lifestyles, but want their houses to be clean; household wipes help such consumers to clean their houses effectively and with less effort and time. There are household wipes available that clean as well as disinfect surfaces, thereby preventing spread of diseases. The segment has witnessed rapid growth, and today includes several applications, such as disinfecting wipes and hard surface wipes for use in a broad range of situations, including kitchens, toilets showers and baths, furniture polish wipes, glass cleaners, silver and brass cleaners, stain removers and computer cleaning. Innovations in the segment include development of environmentally friendly wipes, such as biodegradable wipes and wipes based on recycled fibres and natural ingredients.

The automatic dishwashing detergents segment has seen significant growth. Dishwasher detergents come as powder, liquid/gel and tablets. Companies constantly look to come up with products that offer superior stain removing power, cleaning capacity, and ease of use.

 

Environmentally Friendly Solutions Expected to Contribute to Growth of Global Household Cleaning Products Market

As consumers’ awareness towards environmental issues grows, leading companies look to offer solutions that have a low environmental impact. For example, in 2020, Unilever announced that the company would source a hundred percent of the carbon drawn from fossil fuels in the company’s cleaning and laundry products with recycled or renewable carbon to transform the sustainability of global cleaning and laundry brands including Omo (Persil), Sunlight, Cif and Domestos.

In 2019, Unilever and Evonik partnered to introduce a green cleaning ingredient; the two companies harnessed a natural process to turn it into a renewable ingredient – Rhamnolipid – a kind of surfactant found in nature. Surfactants are used in cleaning products to generate foam and act on surfaces, enabling dirt and grease to be easily lifted away. Rhamnolipid was introduced to the market in Unilever’s Quix dishwashing brand in Chile. Such eco-friendly solutions are expected to boost market growth.

 

Market Segmentation

 

Global Household Cleaning Products Market by Segments

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By product type, the market is segmented into:

  • Laundry Detergents
  • Surface Cleaners
  • Dishwashing Products 
  • Others

By distribution channel, the market is divided into:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

By region, the market is classified into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Global Household Cleaning Products Market by Region

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Key Industry Players in the Global Household Cleaning Products Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Unilever PLC
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • Procter & Gamble Company
  • Kao corporation
  • S.C. Johnson & Son Inc.
  • Colgate-Palmolive Company
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Household Cleaning Products Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Household Cleaning Products Historical Market (2017-2021) 
    8.3    Global Household Cleaning Products Market Forecast (2022-2027)
    8.4    Global Household Cleaning Products Market by Product Type
        8.4.1    Laundry Detergents
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Surface Cleaners
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Dishwashing Products 
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
        8.4.4    Others
    8.5    Global Household Cleaning Products Market by Distribution Channel
        8.5.1    Supermarkets/Hypermarkets
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027) 
        8.5.2    Convenience Stores
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Online
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Others
    8.6    Global Household Cleaning Products Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Spain
            9.2.3.6    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Unilever PLC
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Reckitt Benckiser Group PLC
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Henkel AG & Co. KGaA
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Procter & Gamble Company
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Kao corporation
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    S.C. Johnson & Son Inc.
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Colgate-Palmolive Company
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Others
12    Industry Events and Developments

 

List of Figures and Tables

1.    Global Household Cleaning Products Market: Key Industry Highlights, 2017 and 2027
2.    Global Household Cleaning Products Historical Market: Breakup by Product Type (USD Million), 2017-2021
3.    Global Household Cleaning Products Market Forecast: Breakup by Product Type (USD Million), 2022-2027
4.    Global Household Cleaning Products Historical Market: Breakup by Distribution Channels (USD Million), 2017-2021
5.    Global Household Cleaning Products Market Forecast: Breakup by Distribution Channels (USD Million), 2022-2027
6.    Global Household Cleaning Products Historical Market: Breakup by Region (USD Million), 2017-2021
7.    Global Household Cleaning Products Market Forecast: Breakup by Region (USD Million), 2022-2027
8.    North America Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2017-2021
9.    North America Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2022-2027
10.    Europe Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2017-2021
11.    Europe Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Asia Pacific Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Asia Pacific Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Latin America Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Latin America Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Middle East and Africa Household Cleaning Products Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Middle East and Africa Household Cleaning Products Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Global Household Cleaning Products Market Structure

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