Press Release

Global Influencer Marketing Platform Market to Grow at a CAGR of 15.04% During 2024-2032, Aided by the Shifting Inclination of Brands Towards Online Influencers Over Traditional Celebrities

Global Influencer Marketing Platform Market

According to a new report by EMR titled, ‘Global Influencer Marketing Platform Market Report and Forecast 2024-2032’, the global influencer marketing platform market size is projected to grow at a CAGR of 15.04% between 2024 and 2032.

The market growth of influencer marketing platform can be attributed to the changing preferences of brands towards online influencers over traditional celebrities for endorsing their products. As influencer marketing is gaining prominence as an integral component of mainstream branding strategies for organisations, the influencer marketing platform market growth is witnessing a positive outlook.


Influencer marketing represents a fusion of traditional celebrity endorsements with content-driven marketing strategies, leveraging the authenticity and relatability of online influencers to connect with target audiences. This shift underscores the evolving dynamics of marketing and the influential role played by digital content creators in shaping consumer perceptions.


The heightened utilisation of the Internet for advertising has brought about a substantial transformation in business models of various companies, providing marketers with new avenues to reach their target audiences. This shift has enabled marketers to deliver personalised advertisements, thereby enhancing the overall customer experience.


Social media platforms like Instagram, Meta (Facebook), Pinterest, and YouTube have gained immense popularity for marketing purposes. The adoption of these new methods for branding and promotion is anticipated to positively impact the market outlook in the coming years, reflecting the evolving landscape of digital marketing strategies.


Increasing merger and acquisition activities are also positively influencing the market expansion. In December 2023, IZEA Worldwide, Inc. (NASDAQ: IZEA), a leading provider of influencer marketing technology, data, and services for leading global brands and agencies, announced the acquisition of Zuberance, an innovative advocate marketing software platform. Zuberance equips marketers with tools to establish white-label communities comprised of their customers and influencers. The platform engages these communities, empowering them to advocate for the brand, thereby facilitating cost-effective content creation.


Read more about this report REQUEST FREE SAMPLE COPY IN PDF


Market Breakup by Component, Application, Organization Size, End Use, and Region:

  • The market, on the basis of component, can be divided into solutions and services.
  • Based on application, the market can be segmented into search and discovery, campaign management, influencer relationship management, analytics and reporting, and compliance management and fraud detection, among others.
  • The market, on the basis of organisation size, can be divided into small and medium-sized enterprises, and large enterprises.
  • Based on end use, the market can be classified into fashion and lifestyle, agencies and public relations, banking and financial, retail and consumer goods, health and wellness, ad-tech, and travel and tourism, among others.
  • The major regional markets for influencer marketing platform include North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.


Key Findings of the Report:

  • Some major factors contributing to the influencer marketing platform market expansion are consumers' shift towards overhead content and the increasing use of ad-blocking software, driving the need for new marketing strategies.
  • There is a growing demand for big data analysis, artificial intelligence (AI), and machine learning in influencer marketing. These technologies create numerous opportunities for suppliers, enabling more sophisticated and data-driven approaches to influencer collaboration and campaign management. This convergence of consumer behaviour and technological advancements is reshaping the landscape of influencer marketing.
  • The rise of social media has made it possible for companies, through influencers, to expand customer participation. A large number of pages, along with a substantial number of influencers on social media platforms, like Instagram, enable companies to make use of influencer marketing to have a more significant impact.


Key Offerings of the Report:

  • The EMR report gives an overview of the global influencer marketing platform market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the components, applications, organisation sizes, end uses, and major regions of influencer marketing platform.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.


The major players in the global influencer marketing platform market include IZEA Worldwide Inc, Mogimo, Inc. (Hypr), Traackr, Inc., Launchmetrics, Ltd, InfluencerDB, Julius, and Upfluence, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.


Key Highlights of the Report

Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Application
  • Organization Size
  • End Use
  • Region
Breakup by Component
  • Solutions
  • Services
Breakup by Application
  • Search and Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics and Reporting
  • Compliance Management and Fraud Detection
  • Others
Breakup by Organization Size
  • Small and Medium-Sized Enterprises
  • Large Enterprises
Breakup by End Use
  • Fashion and Lifestyle
  • Agencies and Public Relations
  • Banking and Financial
  • Retail and Consumer Goods
  • Health and Wellness
  • Ad-Tech
  • Travel and Tourism
  • Others
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IZEA Worldwide Inc
  • Mogimo, Inc. (Hypr)
  • Traackr, Inc.
  • Launchmetrics
  • Ltd
  • InfluencerDB
  • Julius
  • Upfluence
  • Others


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.


Contact Us:

Expert Market Research
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790


*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.