Global Kefir Market to Grow at a CAGR of 5.80% During 2024-2032, Aided by the Increased Focus on Product Innovation and Growing Food and Beverage Industry

Increasing health consciousness among consumers is driving the kefir market growth, as kefir is a probiotic-rich beverage beneficial for gut health and digestion. Kefir’s nutritional profile, including protein, calcium, and vitamins, enhances its appeal, especially as it is believed to support immune function and reduce inflammation.

With the growing food and beverages industry, the market is expected to witness increased demand in various applications. According to industry reports, by 2026, the global food and beverage sector is anticipated to reach USD 8.9 trillion. Regions like China, the US, Japan, the UK, and India top in global revenue from the food and beverages sector. In 2022, China accounted for USD 178.3 billion, followed by the USA at USD 128.7 billion. Japan held the third position at USD 39.5 billion during the same year.

Top 10 Countries with Largest Revenue from Food and Beverages Sector, USD Billion, 2022

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The trend towards flavoured kefir is notable, with consumers preferring it over plain varieties due to its taste and added health benefits. Ready-to-drink options and the inclusion of plant-based flavours align with growing dietary preferences and busy lifestyles.

A strong distribution network, including mainstream supermarkets, health food stores, and e-commerce platforms, enhances kefir's accessibility and popularity. The expanding variety of kefir flavours and plant-based options presents significant opportunities for the market development.

In March 2023, Lifeway Foods launched new kefir flavours, including Guava Lowfat Kefir and Organic Strawberry Banana Whole Milk Kefir, at the Natural Products Expo West 2023. These nutritious kefir products, which are up to 99% lactose-free and gluten-free, are rich in probiotics.

In March 2024, PCO Inc. launched Pure Culture Organics Kefir, featuring a new Kefir+Collagen product. Designed keeping in mind millennials, this sustainable, clean-label kefir includes 12 probiotic strains, over 50 billion CFUs per serving, and is free from lactose, stabilizers, and GMOs.

Market Breakup by Source, Nature, Type, Distribution Channel, and Region:

• Based on source, the market is divided into animal milk, soy milk, and coconut milk, amongst others.

• The market by nature is bifurcated into organic and conventional.

• Based on type, the market can be divided into flavoured and non-flavoured. 

• By distribution channel, the market is segmented into specialty store, supermarkets/hypermarkets, convenience store, and others.

• Region-wise, the global kefir market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The increasing health consciousness and the growing demand for food products that support gut health and digestion are favouring the demand for kefir.

• The rapid growth of the food and beverages industry is the key factor supporting the market for kefir. 

• The market benefits from expanding distribution networks and the increasing product availability through online channels. 

• The increasing research and development activities by manufacturers are leading to the addition of innovative flavour options and organic and plant-based kefir variants to their existing range, meeting the evolving consumer demands.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for kefir for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the source, nature, type, distribution channel, and major regions of the kefir market.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global kefir market are Lifeway Foods, Inc., Chuckling Goat Limited, Maple Hill Creamery, LLC, Redwood Hill Farm & Creamery, Danone S.A., Biotiful Dairy Limited, and Green Valley Creamery, amongst others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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