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The light beer industry is driven by the changing social lifestyles, particularly in developing economies of the world. This can be attributed to the increasing disposable incomes, rising inclination towards house parties and social gatherings, and the growing trend of drinking among women. In these gatherings, light beer is preferred, as it contains only 2.2-3.2% of alcohol and has a lower calorific value as compared to standard alcoholic beverages. Over the forecast period, the increasing number of restaurants, bars, and pubs is likely to be an encouraging factor towards the market growth.
The growing innovations by the leading industry players, such as Anheuser Busch Inbev SA (NYSE: BUD) and Carlsberg A/S, are expected to aid the market growth. For instance, in May 2021, Carlsberg A/S inaugurated its new and revolutionary water recycling plant that will recycle 90% of the process water from the production of beer and soft drinks at the Carlsberg brewery in Fredericia, Denmark. The step taken by the company will make the Fredericia brewery the most water efficient brewery, bolstering the long-term goal of the company to reduce the wastage of water by 2030. Thus, the company is expecting a good response from the government authorities, as the announcement is in line with the region’s sustainable development goals.
In terms of region, North America is likely to account for a significant share in the light beer industry owing to the growing consumer inclination towards health and fitness. The market in the region is expected to be aided by the increased penetration of the e-commerce industry, which provided the comfort of door-step delivery amid the pandemic.
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The major players in the global light beer market are Anheuser-Busch InBev, Carlsberg Breweries A/S, HEINEKEN International B.V., Diageo, and Molson Coors Beverage Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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