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The sports nutrition industry is witnessing a robust growth owing to the growing demand for products that support athletes' energy, muscle, and recovery needs. The health and wellness trend among consumers is driving the demand for protein-rich food products. The growing R&D activities by the manufacturers engaged in the sports nutrition business is further contributing to the industry growth. For instance, in April 2016, Abbott (NYSE: ABT) launched Myoplex Micellar Casein under its EAS Myoplex sports nutrition line to help athletes deliver the required nutrition and improve power and sustain performance. Myoplex Micellar Casein is especially formulated to be taken at night for muscle recovery, and being a slow-digesting casein protein, it provides sustained amino acids throughout the night and includes the E3 Fusion blend. Thus, such developments have opened new growth prospects for micellar casein across the globe. The availability of raw as well as flavoured micellar casein in various sizes is enhancing its sales. The chocolate and vanilla micellar caseins are increasingly preferred by the millennials, which is aiding the industry growth.
Moreover, the easy availability of the various end use products like protein supplements, infant formulations, and others through retail channels like Walmart Inc (NYSE: WMT) and Amazon.com, Inc. (NASDAQ: AMZN) is expected to further aid the micellar casein industry growth. Also, the online platforms provide various coupons and discount offers to the consumers, which is anticipated to enhance the online sales of these end use products, thus creating enhanced growth opportunities for the market expansion.
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The major players in the global micellar casein market include Idaho Milk Products, Inc., Milk Specialties Global, and Leprino Foods Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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