Press Release

Global Natural Food Flavours Market to Grow at a CAGR of 6.3% During the Period 2024-2032, Driven by Uses Across Different Types of Foods and Businesses

Global Natural Food Flavours Market

According to a new report by EMR titled, ‘Global Natural Food Flavours Market Report and Forecast 2024-2032’, the global natural food flavours market is expected to grow at a CAGR of 6.3% during the period 2024-2032, led by customers’ demand for healthy and palatable natural flavour solutions.

The global natural food flavours market is expected to be driven by growing demand for natural, healthy and appealing flavours. Consumers today desire a range of flavours that are healthy yet pleasing to the palate.  The demand for certain natural flavours has risen due to the introduction of novel flavoured products. Further, using natural flavours, manufacturers may make clean label claims on food products, which in turn, may attract more customers. North America, Europe and Asia Pacific are likely to be key markets.


Customers today seek a combination of optimal flavour, colour and functionality from flavoured food. Saffron and turmeric are examples of two such natural flavour and colour bearing trendsetting spice elements. Saffron flavoured desserts, beverages and processed products feature as premium products with prominent health claims.  Turmeric also appears in top 10 botanicals and is popular for its anti-inflammatory and antioxidant properties.  The flavour and yellow colour of the spice is extensively used in snacks, lattes, confectionaries, etc. Herbs and flowers have been employed for their distinct natural essences. Health drinks widely include flavours such as moringa and lavender while cereal and granola bars use herbs such as ashwagandha, mulethi and tulsi as additions or as natural flavours. The perceived health benefits and the growing popularity of these natural flavours have had an impact on almost all key food sectors, and are expected to boost the global natural food flavours market.


Read more about this report - REQUEST FREE SAMPLE COPY IN PDF


Key Developments

In 2017, it was reported that Firmenich would acquire Natural Flavors, Inc., a privately-held manufacturer of high-quality organic certified natural flavours. Natural Flavors offered a broad range of organic certified and natural flavour solutions to fulfil the requirements of food and beverage customers in high growth, in-demand categories.


In 2019, The Flavor Extracts Manufacturers Association (FEMA) issued GRAS approval (generally recognized as safe) for Vitosa® natural flavours, a new line of stevia products from HB Natural Ingredients. Vitosa® natural flavours were specially designed to offer unique flavour modification properties that could be used to impart, enhance or modify the flavour profile of a wide range of food and beverage and pharmaceutical applications.


In 2022, it was reported that AI was being used to design natural flavours for the drinks sector. For example, Chilean startup Frankles was leveraging algorithms and biotech to create new clean label ingredients for the beverage industry.


In 2019, it was reported that BASF strengthened its biotechnology footprint to enter natural F&F ingredients market. By acquiring Isobionics, a key player in the global market for natural flavours and fragrances (F&F), and through a cooperation agreement with Conagen, a leader in biotechnology research, BASF entered the market for natural F&F ingredients. Being recognized as a leading provider of synthetic aroma ingredients, the company broadened its portfolio with natural ingredients such as vanillin, nootkatone and valencene.


Key Findings of the Report

  • The global natural food flavours market is expected to be drive by customers’ desire for healthier and palatable food flavours.
  • The broad range of food types and businesses in which natural food flavours are used is expected to stimulate market growth.
  • North America, Europe and Asia Pacific are projected to be key markets.


Market Analysis by Application and Region

  • By application, the market is classified into Bakery and Confectionery, Dairy and Desserts, Savoury and Snacks, Meat and Meat Products, Beverages, and Others.
  • By region, the market is classified into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.


About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.


Contact Us:

Expert Market Research
Email: [email protected]
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790



*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.