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The global online lottery industry is being driven by the heightened spread of the internet worldwide. In addition, the increasing ownership of smartphones across the globe is also impacting the industry growth significantly. As a result, the leading manufacturers are increasingly investing in the promotional strategies of online lottery apps and websites across social media platforms to attract more consumers to participate in the lottery games. Moreover, the lucrative appeal of lotteries with low investments and high returns are also attracting individuals, which is predicted to drive the market growth in the coming years.
The adoption of various strategies by the leading players operating in the market to enhance their global reach is expected to significantly catalyse the industry growth in the forecast period. In April 2021, BetMGM, a subsidiary of MGM Resorts (NYSE: MGM), announced the integration of their gaming program, GameSense, into their mobile gaming platform. The Game Sense program, which has received approval from the World Lottery Association, incorporates responsible gaming resources and education into the customer service model, which enables all the players to play responsibly and make informed decisions. This marks the first time for a US-based online gaming operator to adopt an award-winning gaming program into their operations. Such developments are expected to significantly impact the growth of the online lottery industry in the forecast period.
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The major players in the global online lottery market are Lotto Direct Limited, Camelot Group, EU Lotto Ltd., Agento N.V., Bulleg Eight Limited, and others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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