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Global Online Lottery Market to Grow at a CAGR of 8% During 2021-2026, Aided by the Rising Penetration of Internet and Smartphones Worldwide

According to a new report by EMR titled, ‘Global Online Lottery Market Report and Forecast 2021-2026’, the market is expected to grow at a CAGR of 8% between 2021 and 2026.

The global online lottery industry is being driven by the heightened spread of the internet worldwide. In addition, the increasing ownership of smartphones across the globe is also impacting the industry growth significantly. As a result, the leading manufacturers are increasingly investing in the promotional strategies of online lottery apps and websites across social media platforms to attract more consumers to participate in the lottery games. Moreover, the lucrative appeal of lotteries with low investments and high returns are also attracting individuals, which is predicted to drive the market growth in the coming years.

The adoption of various strategies by the leading players operating in the market to enhance their global reach is expected to significantly catalyse the industry growth in the forecast period. In April 2021, BetMGM, a subsidiary of MGM Resorts (NYSE: MGM), announced the integration of their gaming program, GameSense, into their mobile gaming platform. The Game Sense program, which has received approval from the World Lottery Association, incorporates responsible gaming resources and education into the customer service model, which enables all the players to play responsibly and make informed decisions. This marks the first time for a US-based online gaming operator to adopt an award-winning gaming program into their operations. Such developments are expected to significantly impact the growth of the online lottery industry in the forecast period.

Market Breakup by Platform and Region:

  • The market is divided based on platform into desktop and mobile.
  • Region-wise, the global market for online lottery can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

  • The global market for online lottery is being driven by the heightened penetration of the internet worldwide.  
  • The rapidly increasing mobile phone ownership is expected to significantly contribute to the market expansion. 
  • The increased investments in the promotional strategies of lottery apps and websites are also aiding the industry growth. 
  • The technological advancements in the online banking operations to facilitate online payments are expected to further propel the market growth.

Key Offerings of the Report:

  • The EMR report gives an overview of the global market for online lottery for the periods (2016-2020) and (2021-2026). 
  • The report also offers historical (2016-2020) and forecast (2021-2026) market information for the platform and major regions of online lottery. 
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global online lottery market are Lotto Direct Limited, Camelot Group, EU Lotto Ltd., Agento N.V., Bulleg Eight Limited, and others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

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