Global Party Supplies Market to Grow at a CAGR of 8.7% During 2024-2032, Driven by the Growing Trend of Customised and Theme-Based Parties

North America holds a significant market share due to the high per capita income and rising trend of partying among Americans. Reportedly, 50% of Americans welcome at least one guest into their home once a month and 21% do so every day. The increased presence of social media platforms also influences Americans to host theme-based parties, aiding the party supplies market demand.

In order to make their party appealing and pleasing and to complement their party themes, customers are increasingly spending on activities and party supplies like balloons, games, dinnerware, and other items. As a result, the market for party supplies has expanded in terms of value sales. Manufacturers are also concentrating on the product development of theme-based party supplies.

Theme-based party supply kits are gaining popularity, and the wide availability of such kits on online retail and e-commerce channels propels the market growth. Increasing collaborations and partnerships between key players to enhance the accessibility to party supplies is also driving the market expansion.

For instance, in May 2023, Party City announced a collaboration with Uber Technologies, Inc. (NYSE: UBER) to enhance the accessibility of party supplies across the United States. The partnership enables customers to shop for supplies, ranging from paper goods to pinatas, through the Uber Eats platform. Through the collaboration, Party City also intends to offer on-demand delivery capabilities to customers and meet their desire to save time in party planning.

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Market Analysis by Product Type, Application, Distribution Channel, and Region:

• The market, on the basis of product type, can be divided into balloons, banners, pinatas, games, home decor, tableware/disposables, and take away gifts, among others.

• Based on application, the market can be divided into commercial and domestic.

• The various distribution channels for party supplies include hypermarkets and supermarkets, convenience stores, speciality stores, and online, among others.

• The major regional markets for party supplies include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• According to World Bank reports, the global urban population is expected to rise to 6 billion by 2045, a 1.5-fold increase. Hence, the increasing urban population is expected to favour the demand for party supplies in the coming years.

• Increasing disposable income and consumer spending on celebrations such as birthdays, weddings, bachelorette parties, and others, as well as cultural traditions, create opportunities for the party supplies market expansion.

• The growing social media penetration expands the market demand by offering ideas on DIY event planning. Additionally, the trend of customised theme-based parties and the availability of such products on online retail and e-commerce channels aid the market growth.

• Consumers growing focus on sustainability is creating a substantial demand for eco-friendly party supplies, including sustainable decor and zero-waste catering options.

Key Offerings of the Report:

• The EMR report gives an overview of the global party supplies market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the product types, applications, distribution channels, and major regions of party supplies.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global party supplies market are American Greetings Corporation, Hallmark Licensing, LLC, Martha Stewart, Party City Holdco Inc., and Pioneer Worldwide, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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