As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
The growing number of agreements between the television content broadcasters and social networking platforms is driving the market for social television. This is because of the increase in content which will attract increasing number of users. The social television market is being propelled by the growing advertisements. The direct audience interaction in the social television industry allows for better targeting of advertisements. The broadcasters are also able to more accurately understand the viewer feedback and improve their marketing plans. The increasing customization of content for the viewers is also leading to a surge in demand for social television. The new contents suggested are based on the viewer preferences which can further increase the demand. The smart television segment of social television hardware is anticipated to witness rapid growth in demand. This is because of the increasing market penetration of smart television in the global market because of technological improvements. The ad production and serving platforms are also going to have significant growth in the technology segments because of the increase in advertisements in social television market.
The rise in advertisements have been driving the market for social television. Twitter Inc (NYSE: TWTR) is a major player in the social television market. In September 2018, Twitter announced that it will push the live broadcasts from followed accounts on the top of timeline. The video advertisements would thereafter be more visible to its users. The in-stream videos will receive more viewership and will be run from the partners of Amplify, Twitter’s social television platform. This will propel the market to further growth in the forecast period.
Market Analysis by Solutions, Hardware, Technology, Application, and Regions:
Key Findings of the Report:
Key Offerings of the report:
The major players in the global social television market are Telescope Inc., Vizrt Group, Talkwalker Inc., Sprout Social, Inc., and Twitter Inc, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.
EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.
Expert Market Research
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.