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Global Social Television Market: By Solution: Software, Professional Services; By Hardware: Smart TV, Connected Devices; By Technology: Social EPG/Content Discovery, Ad Production, Others; By Application; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Global Social Television Market Outlook

The global social television market is expected to grow at a CAGR of about 9% in the forecast period of 2021-2026.

 

Global Social Television Market

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Social Television Demand to Grow Rapidly in Asia Pacific Region

The global social television industry is expected to be driven by the rising social media consumers in the forecast years. The Asia Pacific region will register a substantial growth for the social television market. This is because of the expanding population base in the emerging economies like India. The increase in disposable income has allowed the people to look for diverse entertainment sources. The North American market is expected to be dominated by the United States. This is because of the changing lifestyle and the entertainment medium for the new generation. Europe is also expected to witness significant growth because of the early start and development of social television among the developed nations. Latin America and Africa will also enhance the demand for the social television industry with the increasing penetration of internet and social among the populace.

 

Social Television: Industry Definition and Segmentation

Social television refers to the combination of television and social media. It allows users to experience the television content along with the interaction with the other viewers on the platform. Through the internet and social media platform, the whole experience of television is provided with an additional option of communicating with friends.

 

Global Social Television Market By Application

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On the basis of solution, market is divided into:

  • Software
  • Professional Services

The social television is divided on the basis of hardware into the following:

  • Smart TV
  • Connected Devices

On the basis of technology, the industry is segmented into:

  • Social EPG/Content Discovery
  • Ad Production
  • Ad Serving Platforms
  • Social Curation and Syndication
  • General Social Analytics
  • Content Detection Matching
  • Meta Data Suppliers
  • Social TV Analytics
  • Sharing Technologies
  • Others

On the basis of application, the industry is categorised into:

  • Social Gaming/Interaction
  • Social Rewards
  • Social Discussions
  • Social Check-Ins
  • Remote Control Applications
  • TV - Specific Social Networks
  • Others

The regional markets for social television industry can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Social Television Market By Region

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Social Television Market to be Driven by the Increasing Usage of Smartphones

The growing usage of smartphones around the world and improving internet connectivity is going to boost the social television market. With the increasing market penetration of smartphones, social media users have expanded swiftly. These users also experience the new television experience layered with social interaction and is leading to bolstering social television industry.  The broadcasters are also emphasising on increased viewer interaction. With increased audience engagement, the broadcasters can better plan marketing and promotions which will provide impetus to growth of social television. The Covid-19 pandemic has increased the viewership of social television because of the increased time spent on online streaming.

 

Key Industry Players in the Global Social Television Market

The report gives a detailed analysis of the following key players in the social television market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Telescope Inc.
  • Vizrt Group
  • Talkwalker Inc.
  • Sprout Social, Inc.
  • Twitter Inc
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Solution, Hardware, Technology, Application, Region
Breakup by Solution Software, Professional Services
Breakup by Hardware Smart TV, Connected Devices
Breakup by Technology Social EPG/Content Discovery, Ad Production, Ad Serving Platforms,
Social Curation and Syndication, General Social Analytics, Content Detection
Matching, Meta Data Suppliers, Social TV Analytics, Sharing Technologies, Others
Breakup by Application Social Gaming/Interaction, Social Rewards, Social Discussions, Social Check-Ins, Remote Control Applications, TV - Specific Social Networks, Others
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Telescope Inc., Vizrt Group, Talkwalker Inc., Sprout Social, Inc., Twitter Inc, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Social Television Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Social Television Historical Market (2016-2020) 
    8.3    Global Social Television Market Forecast (2021-2026)
    8.4    Global Social Television Market by Solution
        8.4.1    Software
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Professional Services
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
    8.5    Global Social Television Market by Hardware
        8.5.1    Smart TV   
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Connected Devices
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
    8.6    Global Social Television Market by Technology
        8.6.1    Social EPG/Content Discovery
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Ad Production
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Ad Serving Platforms
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Social Curation and Syndication
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
        8.6.5    General Social Analytics
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2016-2020)
            8.6.5.3    Forecast Trend (2021-2026)
        8.6.6    Content Detection Matching
            8.6.6.1    Market Share
            8.6.6.2    Historical Trend (2016-2020)
            8.6.6.3    Forecast Trend (2021-2026)
        8.6.7    Meta Data Suppliers
            8.6.7.1    Market Share
            8.6.7.2    Historical Trend (2016-2020)
            8.6.7.3    Forecast Trend (2021-2026)
        8.6.8    Social TV Analytics
            8.6.8.1    Market Share
            8.6.8.2    Historical Trend (2016-2020)
            8.6.8.3    Forecast Trend (2021-2026)
        8.6.9    Sharing Technologies
            8.6.9.1    Market Share
            8.6.9.2    Historical Trend (2016-2020)
            8.6.9.3    Forecast Trend (2021-2026)
        8.6.10    Others
    8.7    Global Social Television Market by Application
        8.7.1    Social Gaming/Interaction
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Social Rewards
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    Social Discussions
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    Social Check-Ins
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2016-2020)
            8.7.4.3    Forecast Trend (2021-2026)
        8.7.5    Remote Control Applications   
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2016-2020)
            8.7.5.3    Forecast Trend (2021-2026)
        8.7.6    TV - Specific Social Networks
            8.7.6.1    Market Share
            8.7.6.2    Historical Trend (2016-2020)
            8.7.6.3    Forecast Trend (2021-2026)
        8.7.7    Others
    8.8    Global Social Television Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country Kingdom
            9.2.3.1    United 
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Telescope Inc.
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Vizrt Group
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Talkwalker Inc.
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Sprout Social, Inc.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Twitter Inc
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Others
12    Industry Events and Developments


List of Figures and Tables

1.    Global Social Television Market: Key Industry Highlights, 2016 and 2026
2.    Global Social Television Historical Market: Breakup by Solution (USD Billion), 2016-2020
3.    Global Social Television Market Forecast: Breakup by Solution (USD Billion), 2021-2026
4.    Global Social Television Historical Market: Breakup by Hardware (USD Billion), 2016-2020
5.    Global Social Television Market Forecast: Breakup by Hardware (USD Billion), 2021-2026
6.    Global Social Television Historical Market: Breakup by Technology (USD Billion), 2016-2020
7.    Global Social Television Market Forecast: Breakup by Technology (USD Billion), 2021-2026
8.    Global Social Television Historical Market: Breakup by Application (USD Billion), 2016-2020
9.    Global Social Television Market Forecast: Breakup by Application (USD Billion), 2021-2026
10.    Global Social Television Historical Market: Breakup by Region (USD Billion), 2016-2020
11.    Global Social Television Market Forecast: Breakup by Region (USD Billion), 2021-2026
12.    North America Social Television Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    North America Social Television Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Europe Social Television Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Europe Social Television Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Asia Pacific Social Television Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Asia Pacific Social Television Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Latin America Social Television Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Latin America Social Television Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Middle East and Africa Social Television Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Middle East and Africa Social Television Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Global Social Television Market Structure

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