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Global Social Television Market: By Solution: Software, Professional Services; By Hardware: Smart TV, Connected Devices; By Technology: Social EPG/Content Discovery, Ad Production, Others; By Application; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments
Global Social Television Market Outlook
The global social television market is expected to grow at a CAGR of about 9% in the forecast period of 2023-2028.
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Social Television Demand to Grow Rapidly in Asia Pacific Region
The global social television industry is expected to be driven by the rising social media consumers in the forecast years. The Asia Pacific region will register a substantial growth for the social television market. This is because of the expanding population base in the emerging economies like India. The increase in disposable income has allowed the people to look for diverse entertainment sources. The North American market is expected to be dominated by the United States. This is because of the changing lifestyle and the entertainment medium for the new generation. Europe is also expected to witness significant growth because of the early start and development of social television among the developed nations. Latin America and Africa will also enhance the demand for the social television industry with the increasing penetration of internet and social among the populace.
Social Television: Market Segmentation
Social television refers to the combination of television and social media. It allows users to experience the television content along with the interaction with the other viewers on the platform. Through the internet and social media platform, the whole experience of television is provided with an additional option of communicating with friends.
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On the basis of solution, market is divided into:
- Software
- Professional Services
The social television is divided on the basis of hardware into the following:
- Smart TV
- Connected Devices
On the basis of technology, the industry is segmented into:
- Social EPG/Content Discovery
- Ad Production
- Ad Serving Platforms
- Social Curation and Syndication
- General Social Analytics
- Content Detection Matching
- Meta Data Suppliers
- Social TV Analytics
- Sharing Technologies
- Others
On the basis of application, the industry is categorised into:
- Social Gaming/Interaction
- Social Rewards
- Social Discussions
- Social Check-Ins
- Remote Control Applications
- TV - Specific Social Networks
- Others
The regional markets for social television industry can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Social Television Market to be Driven by the Increasing Usage of Smartphones
The growing usage of smartphones around the world and improving internet connectivity is going to boost the social television market. With the increasing market penetration of smartphones, social media users have expanded swiftly. These users also experience the new television experience layered with social interaction and is leading to bolstering social television industry. The broadcasters are also emphasising on increased viewer interaction. With increased audience engagement, the broadcasters can better plan marketing and promotions which will provide impetus to growth of social television. The Covid-19 pandemic has increased the viewership of social television because of the increased time spent on online streaming.
Key Industry Players in the Global Social Television Market
The report gives a detailed analysis of the following key players in the social television market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Telescope Inc.
- Vizrt Group
- Talkwalker Inc.
- Sprout Social, Inc.
- Twitter Inc
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Solution, Hardware, Technology, Application, Region |
| Breakup by Solution | Software, Professional Services |
| Breakup by Hardware | Smart TV, Connected Devices |
| Breakup by Technology | Social EPG/Content Discovery, Ad Production, Ad Serving Platforms, Social Curation and Syndication, General Social Analytics, Content Detection Matching, Meta Data Suppliers, Social TV Analytics, Sharing Technologies, Others |
| Breakup by Application | Social Gaming/Interaction, Social Rewards, Social Discussions, Social Check-Ins, Remote Control Applications, TV - Specific Social Networks, Others |
| Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Telescope Inc., Vizrt Group, Talkwalker Inc., Sprout Social, Inc., Twitter Inc, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Social Television Market Analysis
8.1 Key Industry Highlights
8.2 Global Social Television Historical Market (2018-2022)
8.3 Global Social Television Market Forecast (2023-2028)
8.4 Global Social Television Market by Solution
8.4.1 Software
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Professional Services
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Social Television Market by Hardware
8.5.1 Smart TV
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Connected Devices
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Social Television Market by Technology
8.6.1 Social EPG/Content Discovery
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Ad Production
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Ad Serving Platforms
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Social Curation and Syndication
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 General Social Analytics
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
8.6.6 Content Detection Matching
8.6.6.1 Market Share
8.6.6.2 Historical Trend (2018-2022)
8.6.6.3 Forecast Trend (2023-2028)
8.6.7 Meta Data Suppliers
8.6.7.1 Market Share
8.6.7.2 Historical Trend (2018-2022)
8.6.7.3 Forecast Trend (2023-2028)
8.6.8 Social TV Analytics
8.6.8.1 Market Share
8.6.8.2 Historical Trend (2018-2022)
8.6.8.3 Forecast Trend (2023-2028)
8.6.9 Sharing Technologies
8.6.9.1 Market Share
8.6.9.2 Historical Trend (2018-2022)
8.6.9.3 Forecast Trend (2023-2028)
8.6.10 Others
8.7 Global Social Television Market by Application
8.7.1 Social Gaming/Interaction
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Social Rewards
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Social Discussions
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Social Check-Ins
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Remote Control Applications
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
8.7.6 TV - Specific Social Networks
8.7.6.1 Market Share
8.7.6.2 Historical Trend (2018-2022)
8.7.6.3 Forecast Trend (2023-2028)
8.7.7 Others
8.8 Global Social Television Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
9 North America Social Television Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Social Television Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Social Television Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Social Television Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Social Television Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Telescope Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Vizrt Group
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Talkwalker Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Sprout Social, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Twitter Inc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Social Television Market: Key Industry Highlights, 2018 and 2028
2. Global Social Television Historical Market: Breakup by Solution (USD Billion), 2018-2022
3. Global Social Television Market Forecast: Breakup by Solution (USD Billion), 2023-2028
4. Global Social Television Historical Market: Breakup by Hardware (USD Billion), 2018-2022
5. Global Social Television Market Forecast: Breakup by Hardware (USD Billion), 2023-2028
6. Global Social Television Historical Market: Breakup by Technology (USD Billion), 2018-2022
7. Global Social Television Market Forecast: Breakup by Technology (USD Billion), 2023-2028
8. Global Social Television Historical Market: Breakup by Application (USD Billion), 2018-2022
9. Global Social Television Market Forecast: Breakup by Application (USD Billion), 2023-2028
10. Global Social Television Historical Market: Breakup by Region (USD Billion), 2018-2022
11. Global Social Television Market Forecast: Breakup by Region (USD Billion), 2023-2028
12. North America Social Television Historical Market: Breakup by Country (USD Billion), 2018-2022
13. North America Social Television Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Europe Social Television Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Europe Social Television Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Asia Pacific Social Television Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Asia Pacific Social Television Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Latin America Social Television Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Latin America Social Television Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Middle East and Africa Social Television Historical Market: Breakup by Country (USD Billion), 2018-2022
21. Middle East and Africa Social Television Market Forecast: Breakup by Country (USD Billion), 2023-2028
22. Global Social Television Market Structure
Key Questions Answered in the Report
The global social television market is projected to grow at a CAGR of 9% between 2023 and 2028.
The major drivers of the market include the increased audience engagement, increased time spent on online streaming, increased viewership due to COVID-19, rising social media consumers, increase in disposable income, and changing lifestyle and the entertainment medium for the new generation.
The growing usage of smartphones around the world and improving internet connectivity are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
On the basis of solution, the market is divided into software and professional services.
Social television is divided on the basis of hardware into the smart TV and connected devices.
The various technologies are social EPG/content discovery, ad production, ad serving platforms, social curation and syndication, general social analytics, content detection matching, meta data suppliers, social TV analytics, and sharing technologies, among others.
The major applications include social gaming/interaction, social rewards, social discussions, social check-ins, remote control applications, and TV - specific social networks, among others.
The major players in the industry are Telescope Inc., Vizrt Group, Talkwalker Inc., Sprout Social, Inc., and Twitter Inc, among others.
Analyst Review
The global social television market was driven by the growing usage of smartphones globally in the historical period. Aided by increased audience engagement and improved internet connectivity, the market is expected to witness further growth in the forecast period of 2023-2028, growing at a CAGR of 9%.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of solution, the market is divided into software and professional services. Social television is divided on the basis of hardware into smart TV and connected devices. The various technologies are social EPG/content discovery, ad production, ad serving platforms, social curation and syndication, general social analytics, content detection matching, meta data suppliers, social TV analytics, and sharing technologies, among others. The major applications include social gaming/interaction, social rewards, social discussions, social check-ins, remote control applications, and TV - specific social networks, among others. The major regional markets for social television are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The major players in the industry are Telescope Inc., Vizrt Group, Talkwalker Inc., Sprout Social, Inc., and Twitter Inc, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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