Press Release
Press Release
The demand for sports and energy drinks is being driven by the prominence of low-calorie, sugar-free beverages to restore body fluids and electrolytes lost during physical activities, thereby providing energy to the body. However, the demand for energy drinks is limited to customers engaging in physical activity and those with long and erratic work hours, thus adding to the market growth. Due to the vast delivery channels, the wide availability of these beverages in cans, bottles, and effervescent tables, is augmenting the market growth. In addition, innovation and experimentation with ingredients to include plant-based proteins like soy-protein, pea-protein, rice protein, and organic flavours like pomegranate, ginseng, and green tea are bolstering market growth sports and energy drinks.
The leading beverage brand, Coca-Cola Company (NYSE: KO), made its debut in sports and energy drinks in January 2020. As people prefer buying from established companies and with known flavours, Coca-Cola’s entry into the sports and energy drinks market is anticipated to provide monumental industrial growth. The company launched the product in different flavours, all of which are rich in caffeine and guarana extracts and vitamin B, targeting the health consciousness society, expected to boost the market growth. The company also collaborated with Amazon (NASDAQ: AMZN) in a creative advertisement using Alexa’s voice command to get the beverage. This is a major step towards the sales of Coca-Cola’s sports and energy drinks, which is anticipated to positively impact market growth. Furthermore, as consumers were made aware of online distribution mediums of the beverage, the market further experienced growth amid the pandemic when outdoor activities were discontinued. Thus, the overall market for sports and energy drinks is expected to rise with Coca-Cola’s debut in the market.
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The major players in the market are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds and capacity expansions of the major players.
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