Global Toilet Soap Market to Grow at a CAGR of 4.10% Between 2026-2035

Toilet soap refers to a soap which is designed for bathing or washing and maintaining the hygiene of the body. It is mainly prepared from three ingredients – oils or fats, alkali (caustic soda or caustic potash) and water. Perfumes, colours, antiseptics, disinfectants, special oil blends, skin-whitening agents, glycerine, etc. are also in added in soaps to target the specific needs of the consumers.

Currently, toilet soaps are available in a number of varieties such as liquid soap, personal soap, medicated soap, guest soap, glycerine soap, transparent soap, beauty soap, etc. The market is further projected to witness steady growth in the forecast period of 2026-2035.

The production of toilet soap has witnessed a significant growth during 2019-2025. The major factors that are currently driving the toilet soap market are growing population, increasing health awareness and rising levels of hygiene among consumers. With an increase in pollution levels and changing lifestyles, consumers are compelled to use soaps specific to their needs to stay hygienic as well as to keep their skin healthy. This has significantly increased the global demand for toilet soap in the past several years. Also, the rural demand is growing due to which the soap companies are launching more soaps in the discount segment to target the lower socio-income strata of consumers. Moreover, value addition, a shift in the consumer preferences resulting in growing demand for organic products, increasing disposable incomes and premiumization of the product are other factors that have facilitated the market growth.

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Key findings from the report:

• The major types of toilet soap are bar soap, liquid soap and shower gel.
• Region-wise, Asia-Pacific dominated the market with a share of more than a fifth of the total global production in 2025. It was followed by Western Europe, Central and Eastern Europe, North America and South America.
• Being fragmented in nature, the global toilet soap market is surrounded by a number of players. Some of these players include Procter & Gamble, Unilever and Colgate Palmolive.

Expert Market Research has analysed the global toilet soap market according to soap type, segment, major regions and top players:

Based on soap type, the market is divided into:

• Bar
• Liquid
• Paper Soap
• Others

Based on segment, the market can be bifurcated into:

• Fragrant
• Non-Fragrant

Based on region, the market can be bifurcated into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Top players

• The Procter & Gamble Company
• Unilever PLC
• Colgate-Palmolive Company
• Reckitt Benckiser Group PLC
• Godrej Consumer Products Limited
• Johnson & Johnson Services, Inc.
• Others

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