The global hair care market is led by the United States, accounting for the largest share of the global market demand. The Asia Pacific region is also a leading region after the United States due to the thriving market in China. China is the second biggest hair care market after the United States. The country accounts for the largest market share in the Asia Pacific region, and its position is likely to be maintained in the forecast period as well. In the next five to ten years, it also has the capacity to become the most significant hair care product market. The use of premium hair treatments in tier one megacities is the most prevalent with the rising penetration in China's inland second and third-tier cities. This is anticipated to increase further with the rising middle-class population as well as growing consumer products consumption. Electronic sales in the Asia Pacific region are driven by the growing internet penetration and push of e-commerce enterprises to attract customers. However, physical sales are still leading the market.
The increasing demand for organic/natural products for personal care has become a significant concern for consumers. Because of its widespread use, conditioners and shampoos were the most popular organic haircare items in 2020. Moreover, organic hair oils are anticipated to report a steady growth over the forecast period.
In March 2020, The Procter & Gamble Company (NYSE: PG) announced the release of its first new retail hair care brand worldwide in four years named WATERL. The product range is crafted to meet the different hair care requirements of women without using any water. It includes ultra-light foam dry shampoo, dry shampoo spray, dry conditioners, as well as alcohol-free hair refreshing products.
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The major key players in the global hair care market include companies like Henkel AG & Company, KGaA, Kao Corporation, L'Oréal S.A., Procter & Gamble, and Unilever. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions and capacity expansions.
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