Reports
Global Hair Care Market Analysis, Share, Trends, Forecast: By Type: Hair Care Product, Hair Care Service; By Product: Shampoo, Hair Colour, Conditioner, Hair Styling Products, Hair Oil, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Global Hair Care Market Outlook
The global hair care market is projected to grow at a CAGR of around 4% in the forecast period of 2024-2032. The growing demand for personal grooming products in the market are driving the hair care market further.
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Asia Pacific to be a Significant Regional Market for Hair Care
Asia Pacific is anticipated to be a significant regional market for hair care owing to the growing inclination of consumers towards hair and scalp care concerns, coupled with new brands tapping into the market in the region. For instance, Adon Hair Care Clinic, an India-based hair transplant firm, launched Growdense Hair Serum in July 2021, which is FDA-approved and developed for hair and scalp care. This serum treats hair loss problems without any side effects and helps in hair regrowth. Improvement in living standards, rising hygiene awareness, increasing hair-related problems due to unhealthy lifestyles, seasonal and climatic factors, and increasing pollution are also propelling the market growth in the region. Further, the rise in the internet penetration, the push of e-commerce companies, and the growing usage of premium hair care products are further anticipated to propel the growth of the hair and care market in Asia Pacific in the coming years.
Hair Care Products Expected to Lead the Market Growth
Consumers in developing countries are increasingly adopting hair care products, prompting manufacturers to invest in and create new mid-range products with enhanced features to meet the demand. Consumers are getting more sensible in their product selection. This has prompted producers to offer new items with effective packaging in order to attract consumers while keeping prices in the mid-range. The hair care products market is witnessing rapid transformation due to changing consumer behaviour. In addition, increasing concerns of hair loss, premature greying, dandruff, among others, and growing acceptance of hair care products among consumers are triggering the demand for hair care products.
Market Segmentations
Hair care is an overarching term for grooming and cosmetology concerning hair that develops from the human scalp. Hair care routines vary depending on the individual’s culture and the physical characteristics of one’s hair.
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Based on types, the hair care market can be divided into:
- Hair Care Product
- Hair Care Service
The products included in the hair care market are:
- Shampoo
- Hair Colour
- Conditioner
- Hair Styling Products
- Hair Oil
- Others
The regional markets for the hair care can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
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Rising Demand for Organic Products Augmenting the Market Growth
The rising demand for organic products for personal grooming is driving the demand for hair care products. With a significant shift toward chemical-free goods and sustainable manufacturing, prominent producers are combining natural oils, aloe vera, cocoa butter, and extracts of other organic substances. Growing consumer concerns and the availability of new, more effective, and safer hair care products have resulted in a major increase in their use, which is propelling the hair care market growth. This, along with rising awareness about hair-related difficulties as a result of climate change, air pollution, and other environmental conditions, is one of the major factors driving global market expansion. Various companies are also expanding their product variety and attracting more customers by selling multi-purpose products through online distribution channels. Other factors expected to aid the growth include rising demand for luxury hair care products, increased investments in promotional activities such as celebrity endorsements, and improved product packaging.
Key Players in the Global Market for Hair Care
The report gives a detailed analysis of the following key players in the global hair care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Henkel AG & Company, KGaA
- Kao Corporation
- L'Oréal S.A.
- Proctor & Gamble Company
- Unilever plc
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Product, Region |
| Breakup by Type | Hair Care Product, Hair Care Service |
| Breakup by Product | Shampoo, Hair Colour, Conditioner, Hair Styling Products, Hair Oil, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Henkel AG & Company, KGaA, Kao Corporation, L'Oréal S.A., Proctor & Gamble Company, Unilever plc, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Hair Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Hair Care Historical Market (2018-2023)
8.3 Global Hair Care Market Forecast (2024-2032)
8.4 Global Hair Care Market by Type
8.4.1 Hair Care Product
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Hair Care Service
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.5 Global Hair Care Market by Product
8.5.1 Shampoo
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Hair Colour
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Conditioner
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Hair Styling Products
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2023)
8.5.4.3 Forecast Trend (2024-2032)
8.5.5 Hair Oil
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2023)
8.5.5.3 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Hair Care Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2023)
8.6.5.3 Forecast Trend (2024-2032)
9 North America Hair Care Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Hair Care Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Hair Care Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Hair Care Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Hair Care Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Henkel AG & Company, KGaA
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Kao Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L'Oréal S.A.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Proctor & Gamble Company
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Unilever plc
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Hair Care Market: Key Industry Highlights, 2018 and 2032
2. Global Hair Care Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Hair Care Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Hair Care Historical Market: Breakup by Product (USD Million), 2018-2023
5. Global Hair Care Market Forecast: Breakup by Product (USD Million), 2024-2032
6. Global Hair Care Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Hair Care Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Hair Care Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Hair Care Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Hair Care Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4% between 2023 and 2032.
The major drivers of the market include the growing middle-class population, increasing disposable incomes in developing economies, and increased availability of various types of hair care products.
The growing popularity of hair styling and hair maintenance among men and women, use of custom hair products, and preference for hair products for specific hair textures are key trends guiding the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.
The two types of hair care available in the global hair care market are hair care products and hair care services.
The product types can be divided into shampoo, hair colour, conditioner, hair styling products, and hair oil, among others.
The leading players in this market are Henkel AG & Company KGaA, Kao Corporation, L’Oréal S.A., Procter & Gamble,, and Unilever plc, among others.
Analyst Review
The hair care market is primarily aided by a growing middle-class population. Aided by rising incomes, the industry is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4%.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on the type, the hair care market can be segmented into Hair care products and hair care services. The product types can be divided into shampoo, hair colour, conditioner, hair styling products, and hair oil, among others. The leading players in this market are Henkel AG & Company, KGaA, Kao Corporation, L'Oréal S.A., Proctor & Gamble Company, and Unilever plc, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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