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The global home fragrances market is majorly being driven by the growing demand in the air care market. Countries like the United States, India, and China have seen a rise in domestic fragrance demand due to increased disposable income and economic growth. The increased numbers of retail outlets and online platforms also help the industry to expand as it is easy to choose, and a range of items are available to the consumers.
In January 2020, Procter and Gamble (NYSE: PG), one of the leading key players, launched a new room freshening device known as Airia, that employs ink-jet technology and could be controlled through a smartphone app. Airia uses ink jet nozzle technology to spray fragrance elements into the air with up to 100,000 tiny droplets that release each second. The droplets move from room to another with the airflow of a home. Airia's fragrance intensity can be managed using a smartphone app, which can also switch on or off the device. For such purposes, buttons on the computer may also be used. The application can also set the time for Airia to run, for example, only when people are at home. The standalone dispenser is fitted with customizable colour and intensity ambient lighting. Such technological advancements and innovations within the industry are expected to drive the growth of the global home fragrances market in the coming years.
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The major key players in the global home fragrances market include companies like Reckitt Benckiser, Procter and Gamble, Seda France, Inc., S. C. Johnson & Son, Inc., Newell Brands, 3M company, and Scent Air, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions and capacity expansions.
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