Press Release

India Advertising Market to Reach Around INR 2,344.01 Billion by 2032, Aided by the Growing Market for Mobile Advertising and Favourable Government Initiatives

India Advertising Market

According to a new report by EMR titled, ‘India Advertising Market Report and Forecast 2024-2032’, the market attained a value of about INR 916.32 billion in 2023. The market is further estimated to grow at a CAGR of 11.0% in the forecast period of 2024-2032 to reach INR 2344.01 billion by 2032.

The advertising market in India is experiencing fast-paced growth. India provides advertisers with significant opportunities to market their services and products, as a result of its developing economy and growing media platforms. The economic growth of the country is increasing the purchasing power of the population, creating a more affluent and brand-conscious consumer base. This further encourages businesses to focus on building a strong brand image through extensive advertising, thus aiding the India advertising market demand.

 

Rapid urbanisation, rising technological acceptance, and rising population are key factors driving the market for advertising in India. The government of India has launched several initiatives supporting digital adoption. Digital India Act promotes the development of digital infrastructure, corporate transformation, and digital commerce through several varieties of applications, such as the Unified Payments Interface (UPI), Aadhaar, Open Network for Digital Commerce (ONDC), and Government e-marketplace (GeM).

 

With the growing penetration of smartphones and affordable internet access, mobile advertising is growing significantly in India, with mobile advertising expenditure reaching about USD 2 billion in 2022. Additionally, video consumption has gained traction, with about 96% of internet users watching online videos. The growing popularity of online platforms such as YouTube, Instagram, Facebook and Snapchat are providing advertisers with significant opportunities to gain customer attention and expand their brand offerings.

 

The development in technology is further supporting the market growth. The advancements of technologies such as AI and machine learning are playing a major role in the advertising market growth, allowing advertisers to provide more personalised, targeted ads to their audiences. Additionally, the advertising market is being aided by the growth of e-commerce platforms such as Flipkart and Amazon.com Inc (NASDAQ: AMZN), that widely deploy these solutions to grab customer attention and increase their revenue.

 

Read more about this report REQUEST FREE SAMPLE COPY IN PDF

 

Market Analysis by Medium, and Region:

  • The market on the basis of medium can be divided into television advertising, radio advertising, print advertising, internet/online advertising, outdoor advertising, and mobile advertising.
  • The regional markets for advertising in India include North India, East and Central India, West India, and South India.

 

Key Findings of the Report:

  • The advertising market is being aided by the growing utilisation of digital platforms by people, with government initiatives further supporting their adoption.
  • The expansion of e-commerce platforms is increasing the requirement for digital marketing solutions to target online shoppers.
  • The rising technological developments such as AI and machine learning are contributing to the market development.
  • The growing internet and smartphone penetration in India, coupled with rising middle class supports the market for mobile advertising in the country.

 

Key Offerings of the Report:

  • The EMR report gives an overview of the Indian advertising market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the medium and regions of Indian advertising market.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

 

The major players in the Indian advertising market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Medium
  • Region
Breakup by Medium
  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Internet/Online Advertising
  • Outdoor Advertising
  • Mobile Advertising
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Crayons Advertising Limited
  • The DDB Mudra Group
  • Creation Infoways Pvt. Ltd
  • Avail Advertising India Pvt Ltd
  • Triverse Advertising Pvt. Ltd
  • Purnima Advertising Agency Pvt. Ltd
  • Web Cures Digital
  • Urja Communications Pvt. Ltd
  • SocialPulsar
  • Dentsu India
  • Others

 

About Us:

Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

 

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over a 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

 

Contact Us:

Expert Market Research
Website: www.expertmarketresearch.com
Email: [email protected]
US & Canada Phone no: +1-415-325-5166
UK Phone no: +44-702-402-5790

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER