India Advertising Market to Reach Around INR 2,344.01 Billion by 2032, Aided by the Growing Market for Mobile Advertising and Favourable Government Initiatives

The advertising market in India is experiencing fast-paced growth. India provides advertisers with significant opportunities to market their services and products, as a result of its developing economy and growing media platforms. The economic growth of the country is increasing the purchasing power of the population, creating a more affluent and brand-conscious consumer base. This further encourages businesses to focus on building a strong brand image through extensive advertising, thus aiding the India advertising market demand.

Rapid urbanisation, rising technological acceptance, and rising population are key factors driving the market for advertising in India. The government of India has launched several initiatives supporting digital adoption. Digital India Act promotes the development of digital infrastructure, corporate transformation, and digital commerce through several varieties of applications, such as the Unified Payments Interface (UPI), Aadhaar, Open Network for Digital Commerce (ONDC), and Government e-marketplace (GeM).

With the growing penetration of smartphones and affordable internet access, mobile advertising is growing significantly in India, with mobile advertising expenditure reaching about USD 2 billion in 2022. Additionally, video consumption has gained traction, with about 96% of internet users watching online videos. The growing popularity of online platforms such as YouTube, Instagram, Facebook and Snapchat are providing advertisers with significant opportunities to gain customer attention and expand their brand offerings.

The development in technology is further supporting the market growth. The advancements of technologies such as AI and machine learning are playing a major role in the advertising market growth, allowing advertisers to provide more personalised, targeted ads to their audiences. Additionally, the advertising market is being aided by the growth of e-commerce platforms such as Flipkart and Amazon.com Inc (NASDAQ: AMZN), that widely deploy these solutions to grab customer attention and increase their revenue.

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Market Analysis by Medium, and Region:

• The market on the basis of medium can be divided into television advertising, radio advertising, print advertising, internet/online advertising, outdoor advertising, and mobile advertising.

• The regional markets for advertising in India include North India, East and Central India, West India, and South India.

Key Findings of the Report:

• The advertising market is being aided by the growing utilisation of digital platforms by people, with government initiatives further supporting their adoption.

• The expansion of e-commerce platforms is increasing the requirement for digital marketing solutions to target online shoppers.

• The rising technological developments such as AI and machine learning are contributing to the market development.

• The growing internet and smartphone penetration in India, coupled with rising middle class supports the market for mobile advertising in the country.

Key Offerings of the Report:

• The EMR report gives an overview of the Indian advertising market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the medium and regions of Indian advertising market.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Indian advertising market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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