Press Release
Press Release
The advertising market in India is experiencing fast-paced growth. India provides advertisers with significant opportunities to market their services and products, as a result of its developing economy and growing media platforms. The economic growth of the country is increasing the purchasing power of the population, creating a more affluent and brand-conscious consumer base. This further encourages businesses to focus on building a strong brand image through extensive advertising, thus aiding the India advertising market demand.
Rapid urbanisation, rising technological acceptance, and rising population are key factors driving the market for advertising in India. The government of India has launched several initiatives supporting digital adoption. Digital India Act promotes the development of digital infrastructure, corporate transformation, and digital commerce through several varieties of applications, such as the Unified Payments Interface (UPI), Aadhaar, Open Network for Digital Commerce (ONDC), and Government e-marketplace (GeM).
With the growing penetration of smartphones and affordable internet access, mobile advertising is growing significantly in India, with mobile advertising expenditure reaching about USD 2 billion in 2022. Additionally, video consumption has gained traction, with about 96% of internet users watching online videos. The growing popularity of online platforms such as YouTube, Instagram, Facebook and Snapchat are providing advertisers with significant opportunities to gain customer attention and expand their brand offerings.
The development in technology is further supporting the market growth. The advancements of technologies such as AI and machine learning are playing a major role in the advertising market growth, allowing advertisers to provide more personalised, targeted ads to their audiences. Additionally, the advertising market is being aided by the growth of e-commerce platforms such as Flipkart and Amazon.com Inc (NASDAQ: AMZN), that widely deploy these solutions to grab customer attention and increase their revenue.
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The major players in the Indian advertising market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Medium |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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