Navigating Sustainable, Profitable Growth in a Rapidly Changing World

Consumer Goods and Services

India Baby Care Products Market Rep...

Historical and Forecast Market Trends

2018-34

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The growth of the India baby care products market is driven by the increasing disposable incomes and awareness among new parents. Rising nuclear families in India are driving sales of baby care products. Demand for fortified baby food with essential nutrients is growing due to rising nutritional deficiencies, particularly in rural areas. Leading manufacturers are incorporating organic ingredients to promote physical and mental growth in babies, along with innovative packaging and advertising to boost brand awareness and sales. 

Fig: Percentage of Children Population in Five-Year Age Groups by Residence and Sex, 2011

Age Group

Total

Rural

Urban

Persons

Male

Female

Persons

Male

Female

Persons

Male

Female

100%

100%

100%

100%

100%

100%

100%

100%

100%

0-4

9.32%

9.41%

9.22%

9.95%

10.06%

9.84%

7.91%

7.98%

7.83%

5-9

10.48%

10.64%

10.32%

11.25%

11.41%

11.08%

8.78%

8.94%

8.61%

10-14

10.96%

11.14%

10.77%

11.61%

11.80%

11.41%

9.52%

9.68%

9.35%

Baby care products companies attract consumers by raising awareness about child feeding, sanitation, and safety in urban areas, supported by government initiatives to enhance infant welfare. Technological improvements in packaging and formulations are expected to open new opportunities in the Indian baby care industry. Further, the demand for organic baby foods and drinks is rising due to their perceived benefits, and marketing efforts by brands targeting working women, an emerging market segment.

Increased public awareness of hygiene and comfort with baby care products is fuelling the market growth in India, driven by a growing population of working women.

India, with the world's largest child population surpassing China, remains a key market for baby products despite expected declines in birth rates. The country's growing economy has boosted disposable income, empowering parents to invest more in baby care. Rapid economic growth has elevated income levels, significantly enhancing purchasing power and driving demand for baby products.

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Market Breakup by Type, Price Range, Distribution Channel, Metropolitan City, and Region:

  • The market is segmented based on type into baby toiletries, baby skin care products, bath products, and baby hair care products.
  • Based on price range, the market is divided into premium and economy.
  • On the basis of distribution channel, the market is categorised into hypermarkets and supermarkets, convenience stores, pharmacies, and online, among others.
  • The market is divided on the basis of metropolitan city into Mumbai, Chennai, Delhi-NCR, Kolkata, Hyderabad, Banglore, Pune, and Ahmedabad, among others.
  • By region, the market is segmented into North India, East India, West India, and South India.

Key Findings of the Report:

  • The market players are raising awareness about child feeding, sanitation, and safety in urban areas by utilising innovative marketing strategies.
  • The demographic diversity and the highest child population globally provide the Indian market with lucrative growth opportunities.
  • The market is rapidly expanding due to the demand for new and improved packaging, and clean organic products with health benefits. 
  • Rising awareness and disposable incomes are driving the demand for baby care items, as industry leaders adopt strategic marketing policies to raise brand awareness. The demand for fortified baby food is also rising, driven by parental awareness of nutritional needs.

Key Offerings of the Report:

  • The EMR report gives an overview of the India baby care products market for the periods (2018-2023) and (2024-2032). 
  • The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, price range, distribution channel, metropolitan city, and region of the Indian baby care products market.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the India baby care products market are Procter & Gamble Hygiene & Health Care, Unicharm India Private Limited, Kimberly-Clark India Pvt Ltd., Johnson & Johnson Private Limited, Himalaya Wellness Company, Hindustan Unilever Limited, Artsana India Private Limited, Piramal Pharma Limited, Dabur India Limited, Pigeon India Pvt. Ltd, Honasa Consumer Limited, Nobel Hygiene Pvt. Ltd., USV Private Limited, and Bio Veda Action Research Co., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Price Range
  • Distribution Channel
  • Top 5 Brands
  • Metropolitan City
  • Region
Breakup by Type
  • Baby Toiletries
  • Baby Skin Care Products
  • Bath Products
  • Baby Hair Care Products
Breakup by Price Range
  • Premium
  • Economy
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others
Breakup by Top 5 Brands
  • Mamaearth
  • Cetaphil
  • Seba Med
  • Dove
  • Chicco
Breakup by Metropolitan City
  • Mumbai
  • Chennai
  • Delhi-NCR
  • Kolkata
  • Hyderabad
  • Bangalore
  • Pune
  • Ahmedabad
  • Others
Breakup by Region
  • North India
  • East India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Procter & Gamble Hygiene & Health Care
  • Unicharm India Private Limited
  • Kimberly-Clark India Pvt Ltd.
  • Johnson & Johnson Private Limited
  • Himalaya Wellness Company
  • Hindustan Unilever Limited
  • Piramal Pharma Limited
  • Dabur India Limited
  • Pigeon India Pvt. Ltd
  • Honasa Consumer Limited
  • Nobel Hygiene Pvt. Ltd.
  • USV Private Limited
  • Bio Veda Action Research Co.
  • Artsana India Private Limited
  • Others 

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