Press Release
Press Release
The growth of the India baby care products market is driven by the increasing disposable incomes and awareness among new parents. Rising nuclear families in India are driving sales of baby care products. Demand for fortified baby food with essential nutrients is growing due to rising nutritional deficiencies, particularly in rural areas. Leading manufacturers are incorporating organic ingredients to promote physical and mental growth in babies, along with innovative packaging and advertising to boost brand awareness and sales.
Fig: Percentage of Children Population in Five-Year Age Groups by Residence and Sex, 2011
Age Group |
Total |
Rural |
Urban |
||||||
Persons |
Male |
Female |
Persons |
Male |
Female |
Persons |
Male |
Female |
|
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
|
0-4 |
9.32% |
9.41% |
9.22% |
9.95% |
10.06% |
9.84% |
7.91% |
7.98% |
7.83% |
5-9 |
10.48% |
10.64% |
10.32% |
11.25% |
11.41% |
11.08% |
8.78% |
8.94% |
8.61% |
10-14 |
10.96% |
11.14% |
10.77% |
11.61% |
11.80% |
11.41% |
9.52% |
9.68% |
9.35% |
Baby care products companies attract consumers by raising awareness about child feeding, sanitation, and safety in urban areas, supported by government initiatives to enhance infant welfare. Technological improvements in packaging and formulations are expected to open new opportunities in the Indian baby care industry. Further, the demand for organic baby foods and drinks is rising due to their perceived benefits, and marketing efforts by brands targeting working women, an emerging market segment.
Increased public awareness of hygiene and comfort with baby care products is fuelling the market growth in India, driven by a growing population of working women.
India, with the world's largest child population surpassing China, remains a key market for baby products despite expected declines in birth rates. The country's growing economy has boosted disposable income, empowering parents to invest more in baby care. Rapid economic growth has elevated income levels, significantly enhancing purchasing power and driving demand for baby products.
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The major players in the India baby care products market are Procter & Gamble Hygiene & Health Care, Unicharm India Private Limited, Kimberly-Clark India Pvt Ltd., Johnson & Johnson Private Limited, Himalaya Wellness Company, Hindustan Unilever Limited, Artsana India Private Limited, Piramal Pharma Limited, Dabur India Limited, Pigeon India Pvt. Ltd, Honasa Consumer Limited, Nobel Hygiene Pvt. Ltd., USV Private Limited, and Bio Veda Action Research Co., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Price Range |
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Breakup by Distribution Channel |
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Breakup by Top 5 Brands |
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Breakup by Metropolitan City |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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