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India Baby Care Products Market Share, Size, Growth, Analysis, Forecast: By Type: Baby Toiletries, Baby Skin Care Products, Bath Products, Baby Hair Care Products; By Distribution Channels: Hypermarkets and Supermarkets, Convenience Stores, Pharmacies, Others; By Metropolitan City; Regional Analysis; Competitive Landscape; 2023-2028

India Baby Care Products Market Outlook

The India baby care products market is expected to grow at a CAGR of 15.3% in the forecast period of 2023-2028 to attain USD 26.31 billion by 2028.          

 

India Baby Care Products Market

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Favourable Government Policies to Aid the Market Growth of Baby Care Products in India

Baby care products companies stimulate consumer demand by increasing awareness about child feeding, sanitation, and protection in urban areas. Government policies and programmes aimed at improving infant welfare are also projected to boost market demand. In the forecast period, technological advancements in packaging and baby goods is expected to provide new prospects that will affect the development of the baby care products industry in India. In addition, new packaging and the use of clear organic products with major health benefits are driving up demand for baby foods and drinks. Various players in the market are continually pushing growth through various marketing campaigns, especially targeting the working woman, which is an emerging market segment.

 

Baby Care Products: Market Segmentation

Baby care products are goods that are meant for babies and children under the age of three. Baby shampoos, baby washes, baby lotions, baby oils, baby powders, and baby creams are all examples of baby products.

 

India Baby Care Products Market By Distribution Channel

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The types of baby care products are:

  • Baby Toiletries
  • Baby Skin Care Products
  • Bath Products
  • Baby Hair Care Products

 

On the basis of baby toiletries, the market is divided on the basis of type into diapers and wipes. On the basis of baby skin care products, the industry is segmented into lotions, powders, creams/ointment/jellies, and massage oil. On the basis of bath products, the industry is categorised into bubble baths and shower gels, and soaps. The baby hair care products can be classified into  shampoos, hair oils, and conditioners/detangler.

 

The distribution channels of the industry are categorised into:

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others

 

The EMR report looks into the regional market of baby care products in India such as Mumbai, Chennai, Delhi-NCR, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad, among others.

 

India Baby Care Products Market By Region

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Innovative Market Strategies by Key Players to Aid the Market Growth of Baby Care Products in India

Public knowledge of the hygiene and comfort associated with baby care products is driving the industry growth. Furthermore, India's increasing population of working women contributes significantly to the growth of the baby care goods industry, rendering it one of the fastest-growing markets in the world. In addition, new packaging and the use of clear organic products with major health benefits are driving up demand for baby foods and drinks. Due to increased market awareness and disposable income, the demand for baby care items in India has increased in recent years. Furthermore, leading industry leaders use advertising and sales strategies to raise brand awareness among customers. The demand for fortified baby food in India is increasing, owing to growing consciousness among Indian parents about the importance of fulfilling their children's nutritional needs. The market growth is being positively influenced by rising demand, especially for infant formula.

 

Key Industry Players in the India Baby Care Products Market

The report gives a detailed analysis of the following key players in the India baby care products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • The Procter & Gamble Company
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Johnson & Johnson Private Limited
  • Himalaya Wellness Company
  • Unilever plc
  • Piramal Pharma Limited
  • Dabur India Limited
  • Pigeon India Pvt. Ltd
  • Honasa Consumer Limited
  • Nobel Hygiene Pvt. Ltd.
  • USV Private Limited
  • Bio Veda Action Research Co.
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Metropolitan City
  • Region
Breakup by Type
  • Baby Toiletries
  • Baby Skin Care Products
  • Bath Products
  • Baby Hair Care Products
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others
Breakup by Metropolitan City
  • Mumbai
  • Chennai
  • Delhi-NCR
  • Kolkata
  • Hyderabad
  • Bangalore
  • Pune
  • Ahmedabad
  • Others
Breakup by Region
  • North India
  • East India
  • West India
  • South India
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Procter & Gamble Company
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Johnson & Johnson Private Limited
  • Himalaya Wellness Company
  • Unilever plc
  • Piramal Pharma Limited
  • Dabur India Limited
  • Pigeon India Pvt. Ltd
  • Honasa Consumer Limited
  • Nobel Hygiene Pvt. Ltd.
  • USV Private Limited
  • Bio Veda Action Research Co.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface       
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Baby Care Products Market Overview

    8.1    Key Industry Highlights
    8.2    Global Baby Care Products Historical Market (2018-2022) 
    8.3    Global Baby Care Products Market Forecast (2023-2028)
    8.4    Global Baby Care Products Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Baby Care Products Market Overview
    9.1    Key Industry Highlights
    9.2    India Baby Care Products Historical Market (2018-2022) 
    9.3    India Baby Care Products Market Forecast (2023-2028)
10    India Baby Care Products Market by Type
    10.1    Baby Toiletries
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022)
        10.1.3    Forecast Trend (2023-2028)
        10.1.4    Breakup by Type
            10.1.4.1    Diapers
                10.1.4.1.1    Market Share
                10.1.4.1.2    Historical Trend (2018-2022)
                10.1.4.1.3    Forecast Trend (2023-2028)
            10.1.4.2    Wipes
                10.1.4.2.1    Market Share
                10.1.4.2.2    Historical Trend (2018-2022)
                10.1.4.2.3    Forecast Trend (2023-2028)
    10.2    Baby Skin Care Products
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022)
        10.2.3    Forecast Trend (2023-2028)
        10.2.4    Breakup by Type
            10.2.4.1    Lotions
                10.2.4.1.1    Market Share
                10.2.4.1.2    Historical Trend (2018-2022)
                10.2.4.1.3    Forecast Trend (2023-2028)
            10.2.4.2    Powder
                10.2.4.2.1    Market Share
                10.2.4.2.2    Historical Trend (2018-2022)
                10.2.4.2.3    Forecast Trend (2023-2028)
            10.2.4.3    Creams/Ointments/Jellies
                10.2.4.3.1    Market Share
                10.2.4.3.2    Historical Trend (2018-2022)
                10.2.4.3.3    Forecast Trend (2023-2028)
            10.2.4.4    Massage Oils
                10.2.4.4.1    Market Share
                10.2.4.4.2    Historical Trend (2018-2022)
                10.2.4.4.3    Forecast Trend (2023-2028)
    10.3    Bath Products
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022)
        10.3.3    Forecast Trend (2023-2028)
        10.3.4    Breakup by Type
            10.3.4.1    Bubble Baths and Shower Gels
                10.3.4.1.1    Market Share
                10.3.4.1.2    Historical Trend (2018-2022)
                10.3.4.1.3    Forecast Trend (2023-2028)
            10.3.4.2    Soaps
                10.3.4.2.1    Market Share
                10.3.4.2.2    Historical Trend (2018-2022)
                10.3.4.2.3    Forecast Trend (2023-2028)
    10.4    Baby Hair Care Products
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022)
        10.4.3    Forecast Trend (2023-2028)
        10.4.4    Breakup by Type
            10.4.4.1    Shampoos
                10.4.4.1.1    Market Share
                10.4.4.1.2    Historical Trend (2018-2022)
                10.4.4.1.3    Forecast Trend (2023-2028)
            10.4.4.2    Hair Oils
                10.4.4.2.1    Market Share
                10.4.4.2.2    Historical Trend (2018-2022)
                10.4.4.2.3    Forecast Trend (2023-2028)
            10.4.4.3    Conditioners/Detanglers
                10.4.4.3.1    Market Share
                10.4.4.3.2    Historical Trend (2018-2022)
                10.4.4.3.3    Forecast Trend (2023-2028)
11    India Baby Care Products Market by Distribution Channel
    11.1    Hypermarkets and Supermarkets
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022)
        11.1.3    Forecast Trend (2023-2028)
    11.2    Convenience Stores
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022)
        11.2.3    Forecast Trend (2023-2028)
    11.3    Pharmacies
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022)
        11.3.3    Forecast Trend (2023-2028)
    11.4    Online
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022)
        11.4.3    Forecast Trend (2023-2028)
    11.5    Others
12    India Baby Care Products Market by Metropolitan City
    12.1    Mumbai
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022)
        12.1.3    Forecast Trend (2023-2028)
    12.2    Chennai
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022)
        12.2.3    Forecast Trend (2023-2028)
    12.3    Delhi-NCR
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022)
        12.3.3    Forecast Trend (2023-2028)
    12.4    Kolkata
        12.4.1    Market Share
        12.4.2    Historical Trend (2018-2022)
        12.4.3    Forecast Trend (2023-2028)
    12.5    Hyderabad
        12.5.1    Market Share
        12.5.2    Historical Trend (2018-2022)
        12.5.3    Forecast Trend (2023-2028)
    12.6    Bangalore
        12.6.1    Market Share
        12.6.2    Historical Trend (2018-2022)
        12.6.3    Forecast Trend (2023-2028)
    12.7    Pune
        12.7.1    Market Share
        12.7.2    Historical Trend (2018-2022)
        12.7.3    Forecast Trend (2023-2028)
    12.8    Ahmedabad
        12.8.1    Market Share
        12.8.2    Historical Trend (2018-2022)
        12.8.3    Forecast Trend (2023-2028)
    12.9    Others 
13    India Baby Care Products Market by Region
    13.1    North India
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022)
        13.1.3    Forecast Trend (2023-2028)
    13.2    East India
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022)
        13.2.3    Forecast Trend (2023-2028)
    13.3    West India
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022)
        13.3.3    Forecast Trend (2023-2028)
    13.4    South India
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022)
        13.4.3    Forecast Trend (2023-2028)
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    The Procter & Gamble Company
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Unicharm Corporation
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Kimberly-Clark Corporation
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Johnson & Johnson Private Limited
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Himalaya Wellness Company
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Unilever plc
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Piramal Pharma Limited
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Dabur India Limited
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    Pigeon India Pvt. Ltd
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Honasa Consumer Limited
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Nobel Hygiene Pvt. Ltd.
            16.2.11.1    Company Overview
            16.2.11.2    Product Portfolio
            16.2.11.3    Demographic Reach and Achievements
            16.2.11.4    Certifications
        16.2.12    USV Private Limited
            16.2.12.1    Company Overview
            16.2.12.2    Product Portfolio
            16.2.12.3    Demographic Reach and Achievements
            16.2.12.4    Certifications
        16.2.13    Bio Veda Action Research Co.
            16.2.13.1    Company Overview
            16.2.13.2    Product Portfolio
            16.2.13.3    Demographic Reach and Achievements
            16.2.13.4    Certifications
        16.2.14    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Baby Care Products Market: Key Industry Highlights, 2018 and 2028
2.    India Baby Care Products Market: Key Industry Highlights, 2018 and 2028
3.    India Baby Care Products Historical Market: Breakup by Type (USD Million), 2018-2022
4.    India Baby Care Products Market Forecast: Breakup by Type (USD Million), 2023-2028
5.    India Baby Care Products Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
6.    India Baby Care Products Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
7.    India Baby Care Products Historical Market: Breakup by Metropolitan City (USD Million), 2018-2022
8.    India Baby Care Products Market Forecast: Breakup by Metropolitan City (USD Million), 2023-2028
9.    India Baby Care Products Historical Market: Breakup by Region (USD Million), 2018-2022
10.    India Baby Care Products Market Forecast: Breakup by Region (USD Million), 2023-2028
11.    India Baby Care Products Market Structure

Key Questions Answered in the Report

The market is projected to grow at a CAGR of 15.3% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 26.31 billion by 2028

The major drivers of the market include rising population, increasing population of working women, new packaging, and the use of clear organic products with major health benefits.

Public knowledge of the hygiene and comfort associated with baby care products and favourable government initiatives are the key industry trends propelling the growth of the market.

The major regions in the industry are North India, East India, West India, and South India.

The metropolitan cities include Mumbai, Chennai, Delhi-NCR, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad, among others.

The product types include baby toiletries, baby skin care products, bath products and baby hair care products.

The diverse distribution channels for the market are hypermarkets and supermarkets, convenience stores, pharmacies, and online, among others.

The major players in the industry are The Procter & Gamble Company, Unicharm Corporation, Kimberly-Clark Corporation, Johnson & Johnson Private Limited, Himalaya Wellness Company, Unilever plc, Piramal Pharma Limited, Dabur India Limited, Pigeon India Pvt. Ltd, Honasa Consumer Limited, Nobel Hygiene Pvt. Ltd., USV Private Limited, and Bio Veda Action Research Co., among others.

Analyst Review

The India baby care products market is projected to reach USD 26.31 billion by 2028, driven by the rising market campaigns. Aided by the growing technological advancements in packaging and baby products, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 15.3%.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the India baby care products industry can be segmented into baby toiletries, baby skin care products, bath products, and baby hair care products. The classification based on distribution channels are hypermarkets and supermarkets, convenience stores, pharmacies and online among others. The major metropolitan cities for India baby care products are Mumbai, Chennai, Delhi-NCR, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad, among others. The regional markets include North India, East India, West India, and South India. The key players in the above market include The Procter & Gamble Company, Unicharm Corporation, Kimberly-Clark Corporation, Johnson & Johnson Private Limited, Himalaya Wellness Company, Unilever plc, Piramal Pharma Limited, Dabur India Limited, Pigeon India Pvt. Ltd, Honasa Consumer Limited, Nobel Hygiene Pvt. Ltd., USV Private Limited, and Bio Veda Action Research Co., among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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