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India Baby Care Products Market Share, Growth, Analysis: By Type: Baby Toiletries, Baby Skin Care Products, Bath Products, Baby Hair Care Products; By Price Range: Premium, Economy; By Distribution Channels: Hypermarkets and Supermarkets, Others; By Top 5 Brands; By Metropolitan City; Regional Analysis; Competitive Landscape; 2024-2032
India Baby Care Products Market Outlook
The India baby care products market is expected to grow at a CAGR of 15.3% in the forecast period of 2024-2032 to attain USD 26.31 billion by 2032.
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Favourable Government Policies to Aid the Market Growth of Baby Care Products in India
Baby care products companies stimulate consumer demand by increasing awareness about child feeding, sanitation, and protection in urban areas. Government policies and programmes aimed at improving infant welfare are also projected to boost market demand. In the forecast period, technological advancements in packaging and baby goods is expected to provide new prospects that will affect the development of the baby care products industry in India. In addition, new packaging and the use of clear organic products with major health benefits are driving up demand for baby foods and drinks. Various players in the market are continually pushing growth through various marketing campaigns, especially targeting the working woman, which is an emerging market segment.
Baby Care Products: Market Segmentation
Baby care products are goods that are meant for babies and children under the age of three. Baby shampoos, baby washes, baby lotions, baby oils, baby powders, and baby creams are all examples of baby products.
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The types of baby care products are:
- Baby Toiletries
- Diapers
- Wipes
- Baby Skin Care Products
- Lotions
- Powder
- Creams/Ointments/Jellies
- Massage Oils
- Bath Products
- Bubble Baths and Shower Gels
- Soaps
- Baby Hair Care Products
- Shampoos
- Hair Oils
- Conditioners/Detanglers
On the basis of baby toiletries, the market is divided on the basis of type into diapers and wipes. On the basis of baby skin care products, the market is segmented into lotions, powder, creams/ointment/jellies, and massage oils. On the basis of bath products, the market is categorised into bubble baths and shower gels, and soaps. The baby hair care products can be classified into shampoos, hair oils, and conditioners/detangler.
The distribution channels of the market are categorised into:
- Hypermarkets and Supermarkets
- Convenience Stores
- Pharmacies
- Online
- Others
On the basis of metropolitan city, the market is segmented into:
- Mumbai
- Chennai
- Delhi-NCR
- Kolkata
- Hyderabad
- Bangalore
- Pune
- Ahmedabad
- Others
The EMR report looks into the regional market of baby care products in India such as North India, East India, West India, and South India.
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Innovative Market Strategies by Key Players to Aid the Market Growth of Baby Care Products in India
Public knowledge of the hygiene and comfort associated with baby care products is driving the industry growth. Furthermore, India's increasing population of working women contributes significantly to the growth of the baby care goods industry, rendering it one of the fastest-growing markets in the world. In addition, new packaging and the use of clear organic products with major health benefits are driving up demand for baby foods and drinks. Due to increased market awareness and disposable income, the demand for baby care items in India has increased in recent years. Furthermore, leading industry leaders use advertising and sales strategies to raise brand awareness among customers. The demand for fortified baby food in India is increasing, owing to growing consciousness among Indian parents about the importance of fulfilling their children's nutritional needs. The market growth is being positively influenced by rising demand, especially for infant formula.
Key Industry Players in the India Baby Care Products Market
The report gives a detailed analysis of the following key players in the India baby care products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- The Procter & Gamble Company
- Unicharm Corporation
- Kimberly-Clark Corporation
- Johnson & Johnson Private Limited
- Himalaya Wellness Company
- Unilever plc
- Piramal Pharma Limited
- Dabur India Limited
- Pigeon India Pvt. Ltd
- Honasa Consumer Limited
- Nobel Hygiene Pvt. Ltd.
- USV Private Limited
- Bio Veda Action Research Co.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Price Range |
|
| Breakup by Distribution Channel |
|
| Breakup by Top 5 Brands |
|
| Breakup by Metropolitan City |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
|
| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Baby Care Products Market Overview
8.1 Key Industry Highlights
8.2 Global Baby Care Products Historical Market (2018-2023)
8.3 Global Baby Care Products Market Forecast (2024-2032)
8.4 Global Baby Care Products Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Baby Care Products Market Overview
9.1 Key Industry Highlights
9.2 India Baby Care Products Historical Market (2018-2023)
9.3 India Baby Care Products Market Forecast (2024-2032)
10 India Baby Care Products Market by Type
10.1 Baby Toiletries
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Diapers
10.1.3.1.1 Historical Trend (2018-2023)
10.1.3.1.2 Forecast Trend (2024-2032)
10.1.3.2 Wipes
10.1.3.2.1 Historical Trend (2018-2023)
10.1.3.2.2 Forecast Trend (2024-2032)
10.2 Baby Skin Care Products
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Lotions
10.2.3.1.1 Historical Trend (2018-2023)
10.2.3.1.2 Forecast Trend (2024-2032)
10.2.3.2 Powder
10.2.3.2.1 Historical Trend (2018-2023)
10.2.3.2.2 Forecast Trend (2024-2032)
10.2.3.3 Creams/Ointments/Jellies
10.2.3.3.1 Historical Trend (2018-2023)
10.2.3.3.2 Forecast Trend (2024-2032)
10.2.3.4 Massage Oils
10.2.3.4.1 Historical Trend (2018-2023)
10.2.3.4.2 Forecast Trend (2024-2032)
10.3 Bath Products
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.3.3 Breakup by Type
10.3.3.1 Bubble Baths and Shower Gels
10.3.3.1.1 Historical Trend (2018-2023)
10.3.3.1.2 Forecast Trend (2024-2032)
10.3.3.2 Soaps
10.3.3.2.1 Historical Trend (2018-2023)
10.3.3.2.2 Forecast Trend (2024-2032)
10.4 Baby Hair Care Products
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.4.3 Breakup by Type
10.4.3.1 Shampoos
10.4.3.1.1 Historical Trend (2018-2023)
10.4.3.1.2 Forecast Trend (2024-2032)
10.4.3.2 Hair Oils
10.4.3.2.1 Historical Trend (2018-2023)
10.4.3.2.2 Forecast Trend (2024-2032)
10.4.3.3 Conditioners/Detanglers
10.4.3.3.1 Historical Trend (2018-2023)
10.4.3.3.2 Forecast Trend (2024-2032)
11 India Baby Care Products Market by Price Range
11.1 Premium
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Economy
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 India Baby Care Products Market by Distribution Channel
12.1 Hypermarkets and Supermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Pharmacies
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 India Premium Baby Care Products Market by Top 5 Brands
13.1 Mamaearth
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Cetaphil
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Seba Med
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Dove
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Chicco
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
14 India Baby Care Products Market by Metropolitan City
14.1 Mumbai
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Chennai
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Delhi-NCR
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Kolkata
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Hyderabad
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Bangalore
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Pune
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Ahmedabad
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
14.9 Others
15 India Baby Care Products Market by Region
15.1 North India
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 East India
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 West India
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 South India
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
16 Indian Population Growth Per Year (2018-2028)
16.1 Birth Rate
16.2 Fertility Rate
17 Indian Population Growth Per Year (2018-2028)
17.1 Urban Area
17.2 Rural Area
18 Market Dynamics
18.1 SWOT Analysis
18.1.1 Strengths
18.1.2 Weaknesses
18.1.3 Opportunities
18.1.4 Threats
18.2 Porter’s Five Forces Analysis
18.2.1 Supplier’s Power
18.2.2 Buyer’s Power
18.2.3 Threat of New Entrants
18.2.4 Degree of Rivalry
18.2.5 Threat of Substitutes
18.3 Key Indicators for Demand
18.4 Key Indicators for Price
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 Procter & Gamble Hygiene & Health Care
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Unicharm India Private Limited
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Kimberly-Clark India Pvt Ltd.
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Johnson & Johnson Private Limited
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Himalaya Wellness Company
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Hindustan Unilever Limited
19.2.6.1 Company Overview
19.2.6.2 Product Portfolio
19.2.6.3 Demographic Reach and Achievements
19.2.6.4 Certifications
19.2.7 Artsana India Private Limited
19.2.7.1 Company Overview
19.2.7.2 Product Portfolio
19.2.7.3 Demographic Reach and Achievements
19.2.7.4 Certifications
19.2.8 Piramal Pharma Limited
19.2.8.1 Company Overview
19.2.8.2 Product Portfolio
19.2.8.3 Demographic Reach and Achievements
19.2.8.4 Certifications
19.2.9 Dabur India Limited
19.2.9.1 Company Overview
19.2.9.2 Product Portfolio
19.2.9.3 Demographic Reach and Achievements
19.2.9.4 Certifications
19.2.10 Pigeon India Pvt. Ltd
19.2.10.1 Company Overview
19.2.10.2 Product Portfolio
19.2.10.3 Demographic Reach and Achievements
19.2.10.4 Certifications
19.2.11 Honasa Consumer Limited
19.2.11.1 Company Overview
19.2.11.2 Product Portfolio
19.2.11.3 Demographic Reach and Achievements
19.2.11.4 Certifications
19.2.12 Nobel Hygiene Pvt. Ltd.
19.2.12.1 Company Overview
19.2.12.2 Product Portfolio
19.2.12.3 Demographic Reach and Achievements
19.2.12.4 Certifications
19.2.13 USV Private Limited
19.2.13.1 Company Overview
19.2.13.2 Product Portfolio
19.2.13.3 Demographic Reach and Achievements
19.2.13.4 Certifications
19.2.14 Bio Veda Action Research Co.
19.2.14.1 Company Overview
19.2.14.2 Product Portfolio
19.2.14.3 Demographic Reach and Achievements
19.2.14.4 Certifications
19.2.15 Others
20 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Baby Care Products Market: Key Industry Highlights, 2018 and 2032
2. India Baby Care Products Market: Key Industry Highlights, 2018 and 2032
3. India Baby Care Products Historical Market: Breakup by Type (USD Million), 2018-2023
4. India Baby Care Products Market Forecast: Breakup by Type (USD Million), 2024-2032
5. India Baby Care Products Historical Market: Breakup by Price Category (USD Million), 2018-2023
6. India Baby Care Products Market Forecast: Breakup by Price Category (USD Million), 2024-2032
7. India Baby Care Products Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. India Baby Care Products Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. India Premium Baby Care Products Historical Market: Breakup by Top 5 Brands (USD Million), 2018-2023
10. India Premium Baby Care Products Market Forecast: Breakup by Top 5 Brands (USD Million), 2024-2032
11. India Baby Care Products Historical Market: Breakup by Metropolitan City (USD Million), 2018-2023
12. India Baby Care Products Market Forecast: Breakup by Metropolitan City (USD Million), 2024-2032
13. India Baby Care Products Historical Market: Breakup by Region (USD Million), 2018-2023
14. India Baby Care Products Market Forecast: Breakup by Region (USD Million), 2024-2032
15. India Baby Care Products Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 15.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 26.31 billion by 2028
The major drivers of the market include rising population, increasing population of working women, new packaging, and the use of clear organic products with major health benefits.
Public knowledge of the hygiene and comfort associated with baby care products and favourable government initiatives are the key industry trends propelling the growth of the market.
The major regions in the market are North India, East India, West India, and South India.
The metropolitan cities include Mumbai, Chennai, Delhi-NCR, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad, among others.
The product types include baby toiletries, baby skin care products, bath products and baby hair care products.
The diverse distribution channels for the market are hypermarkets and supermarkets, convenience stores, pharmacies, and online, among others.
The major players in the industry are The Procter & Gamble Company, Unicharm Corporation, Kimberly-Clark Corporation, Johnson & Johnson Private Limited, Himalaya Wellness Company, Unilever plc, Piramal Pharma Limited, Dabur India Limited, Pigeon India Pvt. Ltd, Honasa Consumer Limited, Nobel Hygiene Pvt. Ltd., USV Private Limited, and Bio Veda Action Research Co., among others.
Analyst Review
The India baby care products market is projected to reach USD 26.31 billion by 2032, driven by the rising market campaigns. Aided by the growing technological advancements in packaging and baby products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 15.3%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the India baby care products industry can be segmented into baby toiletries, baby skin care products, bath products, and baby hair care products. The classification based on distribution channels are hypermarkets and supermarkets, convenience stores, pharmacies and online among others. The major metropolitan cities for India baby care products are Mumbai, Chennai, Delhi-NCR, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad, among others. The regional markets include North India, East India, West India, and South India. The key players in the above market include The Procter & Gamble Company, Unicharm Corporation, Kimberly-Clark Corporation, Johnson & Johnson Private Limited, Himalaya Wellness Company, Unilever plc, Piramal Pharma Limited, Dabur India Limited, Pigeon India Pvt. Ltd, Honasa Consumer Limited, Nobel Hygiene Pvt. Ltd., USV Private Limited, and Bio Veda Action Research Co., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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