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Base Year
Historical Year
Forecast Year
The India baby care products market attained a value of USD 7.30 billion in 2023. The market is expected to grow at a CAGR of 15.3% in the forecast period of 2024-2032 to attain USD 26.31 billion by 2032.
India Baby Care Product Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 7.30 |
Market Size 2032 | USD Billion | 26.31 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 15.3% |
CAGR 2024-2032 - Market by Region | North India | 17.2% |
CAGR 2024-2032 - Market by Region | South India | 15.6% |
CAGR 2024-2032 - Market by Type | Baby Hair Care Products | 16.4% |
CAGR 2024-2032 - Market by Distribution Channel | Online | 19.5% |
2023 Market Share by Region | North India | 30.8% |
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Baby care products are goods meant for babies and children under three. Baby shampoos, baby washes, baby lotions, baby oils, baby powders, and baby creams are all examples of baby products. An increasing awareness about baby hygiene and health, expanding urban population, and rising disposable income among parents leading to a higher demand for convenience-oriented baby care items.
Additionally, the influence of social media and celebrity endorsements, coupled with a shift towards premium and specialised baby care products, are also significant contributors to the India baby care products market value. The market is further bolstered by innovations in product formulations, packaging, and distribution channels, catering to the evolving needs and preferences of modern parents in India.
Growing preference for natural and organic baby care products, innovations in product features, and growth of e-commerce are impacting the market development
January 2024
Unicharm's MamyPoko brand surpassed Procter & Gamble's Pampers to become the largest diaper company in India by sales in FY23.MamyPoko's diaper revenues grew 28% to reach INR 3,022 crore, while Pampers' diaper sales were INR 2,422 crore, thus increasing the India baby care products industry revenue.
October 2022
R for Rabbit launched 'Pure & Beyond' Baby Care Line, which features organic and plant-based products for baby skin and body care. The products are dermatologically tested and ensures a balanced pH value of 5.5 and no harmful chemicals.
October 2022
Baby Forest launched ayurvedic baby care brand, which offers a range of natural, toxin-free products including massage oils, diaper rash creams, and mosquito repellents. The products are made with Ayurvedic herbs, oils, and cleansers suitable for both babies and mothers.
Preference for natural and organic products
There is a growing preference among Indian parents for natural and organic baby care products for babies' delicate skin. Brands like Mamaearth and The Moms Co. have gained popularity for their range of natural and toxin-free baby care products, supporting the baby care products market share in India.
Surge in online shopping
The India baby care products market has witnessed a significant increase in online shopping, with platforms like FirstCry and Amazon India offering a wide selection of baby care products. This trend has been further accelerated by the pandemic, prompting parents to rely more on online channels for their baby care needs.
Innovations in product features and formulations
Leading brands such as Pampers and Johnson's Baby are continuously innovating their product offerings to introduce features like wetness indicators in diapers, and customised formulations for specific skin conditions in baby lotions. These innovations provide enhanced safety and comfort for infants.
India's increasing population of working women contributes significantly to the demand of baby care goods, rendering it one of the fastest-growing markets in the world. Government policies and programmes aimed at improving infant welfare are also projected to boost India baby care products market development.
Moreover, market players stimulate consumer demand by increasing awareness about child feeding, sanitation, and protection in urban areas. Due to increased market awareness and disposable income, the baby care products demand in India has increased in recent years. Furthermore, the demand for fortified baby food in India is increasing, owing to growing consciousness among Indian parents about the importance of fulfilling their children's nutritional needs.
A Growing Working-Class Population and the Rise of E-commerce
The composition of the middle class in India has undergone a significant transformation from 2018 to the present, with projections indicating continued changes by 2030. In 2018, the majority of the population (43%) was classified as poor, 33% were middle class, 21% the upper middle class, and the rich to 3%. Projections for 2030 indicate that the middle class will comprise 34% of the population, the upper middle class 44%, and the rich 7%, with the poor segment shrinking to 15%. The expanding middle class and upper middle class signify increased disposable incomes and changing consumption patterns, aiding the growth of the India baby care products industry. Parents with higher disposable incomes are more likely to invest in premium baby care products that offer enhanced safety, quality, and convenience.
Baby Care Products Industry Statistics in India
According to the Report of the Technical Group on Population Projections for India and States, Ministry of Health & Family Welfare, July 2020, the number of people in the working age group (15-59 years) in India is projected to steadily increase from 875.4 million in 2021 to 988.5 million by 2036. Simultaneously, the total population is expected to grow from 1,363.0 million to 1,522.3 million over the same period. This growth in the working-age population indicates a larger workforce contributing to the economy, resulting in higher household incomes and improved living standards. As more people enter the workforce, there is an anticipated increase in disposable income, which can significantly impact baby care products industry in India.
The e-commerce market in India has experienced exponential growth, expanding from USD 21.9 billion in 2018 to an anticipated USD 99 billion in 2024. This rapid expansion is indicative of the increasing internet penetration, the proliferation of smartphones, and the growing preference for online shopping among consumers. By 2025, the market is projected to reach USD 188 billion, with a substantial increase to USD 350 billion by 2030. As more consumers turn to online shopping, there is a significant rise in the demand for baby care products through e-commerce platforms. Parents, especially those in urban areas, prefer the convenience of online shopping for their baby care needs. The growth of e-commerce also allows baby care brands to reach a wider audience, including consumers in tier-2 and tier-3 cities, where traditional retail outlets may not offer a comprehensive range of baby care products.
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The EMR’s report titled “India Baby Care Products Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
CAGR 2024-2032 - Market by | Type |
Baby Hair Care Products | 16.4% |
Baby Skin Care Products | 13.7% |
Baby Toiletries | XX% |
Bath Products | XX% |
Market Breakup by Type
Market Breakup by Price Range
CAGR 2024-2032 - Market by | Distribution Channel |
Online | 19.5% |
Pharmacies | 15.1% |
Hypermarkets and Supermarkets | XX% |
Convenience Stores | XX% |
Others | XX% |
Market Breakup by Distribution Channel
CAGR 2024-2032 - Market by | Region |
North India | 17.2% |
South India | 15.6% |
East and Central India | XX% |
West India | XX% |
Market Breakup by Region
Baby toiletries segment to aid the market growth as many companies have launched diapers made with organic materials
The baby toiletries segment is expected to grow as demand for gentle, hypoallergenic, and natural baby toiletries is on the rise because parents have become more conscious of their children's skin sensitivity. Brands like P&G, Himalaya, Mamaearth, and Dabur offer a range of baby toiletries made with natural ingredients, which are gaining popularity.
As per India baby care products market analysis, the baby skin care products segment is projected to grow due to the increasing focus on baby skin health, driven by rising awareness and the availability of specialised products. Brands like Johnson's, Cetaphil, and Sebamed have introduced targeted baby skin care ranges that address common skin concerns like dryness, rashes, and eczema, increasing the demand of India baby care products market.
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Market players are focused on innovation, product differentiation, and meeting the evolving needs of consumers to maintain a competitive edge
Kimberly-Clark Corporation was established in India in 2013 and is headquartered at Unit no - 1904, 19th floor, One Horizon Center, Golf Course Road, Sector 43, Gurgaon- 122002. The company specialises in hygiene and personal care products such as masks, paper towels, toilet paper, and hand and body hygiene products.
Johnson & Johnson Private Limited, founded in India in 1947, has its headquarters in Mumbai. Known for its diverse range of healthcare and consumer products, Johnson & Johnson offers pharmaceuticals, medical devices, and personal care products to consumers in India.
Himalaya Global Holdings Ltd., founded in 1930, is headquartered in Bengaluru, India. The company focuses on herbal healthcare and personal care products, offering a wide range of items including pharmaceuticals, nutrition, and wellness products to cater to the needs of its customers.
Other key players in the India baby care products market report include Procter & Gamble Company, Unicharm Corporation, Dabur India Limited, Pigeon Corporation, Honasa Consumer Limited, Nobel Hygiene Private Limited, Bio Veda Action Research Co., and Artsana S.p.A., among others.
North Indian region has a prominent market for baby products due to its large population base
The North India region, comprising states like Delhi, Uttar Pradesh, and Haryana, is expected to hold a sizable India baby care products market share. This region is characterised by a growing urban population, rising disposable incomes, and an increasingly health-conscious consumer base, which is boosting the growth of baby care products market. Established brands with a strong reputation and diverse product portfolios, such as Johnson & Johnson, Himalaya, and Dabur, have a strong presence in this region.
The South India region, including states like Tamil Nadu, Karnataka, and Andhra Pradesh, is known for its educated and health-conscious consumers who prioritise natural and organic ingredients in baby care products. Brands like Mamaearth and Organic Harvest have gained traction in the South Indian market by offering eco-friendly and sustainable baby care solutions.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Price Range |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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India Baby Care Products Market Size
India Baby Care Products Market Share
India Baby Care Products Market Growth
India Baby Care Products Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The India baby care products market is expected to grow at a CAGR of 15.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 26.31 billion by 2032.
The major drivers of the market include rising population, increasing population of working women, new packaging, and the use of clear organic products with major health benefits.
Public knowledge of the hygiene and comfort associated with baby care products and favourable government initiatives are the key market trends.
Regions considered in the market are North India, East and Central India, West India, and South India.
The product types include baby toiletries, baby skin care products, bath products and baby hair care products.
The diverse distribution channels for the market are hypermarkets and supermarkets, convenience stores, pharmacies, and online, among others.
Key players in the market are Kimberly-Clark Corporation, Johnson & Johnson Private Limited, Himalaya Global Holdings Ltd., Procter & Gamble Company, Unicharm Corporation, Dabur India Limited, Pigeon Corporation, Honasa Consumer Limited, Nobel Hygiene Private Limited, Bio Veda Action Research Co., and Artsana S.p.A., among others.
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