India Online Grocery Market to be Aided by the Increasing Penetration of Internet and Smartphones in the Indian Market

The India online grocery market is significantly driven by the increased digital awareness. The number of internet users in India keeps increasing rapidly. It is anticipated to rise to about over 635 million by 2020. Although less than two million Indian food customers purchase their groceries online in India, the region has the capacity for market growth, particularly as the internet usage has risen. Along with the internet usage, the growing economy is also aiding the growth of India online grocery market.

The online grocery industry in India is highly concentrated with the key players, Big Basket and Grofers dominating the industry with over 70% market share. Grofers is the leading player in the Delhi-NCR region. Big Basket is thriving in regional markets like Bangalore and Hyderabad, delivering nearly 70,000 orders per day across 25 cities. In FY17, Big basket crossed the ?1,000 crore mark by doubling their previous year's sales, as consumers preferred to shop online for their groceries. In 2020, Big basket joined the Unicorn Club by raising a funding of USD150 million from Alibaba, which is its major shareholder, and few others including CDC Group an Mirae Asset.

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Market Analysis by Category, Average Spend per Transaction, Platform, Payment Method, and Regions:

• By category, the market can be divided into grocery and staples, and fruits and vegetables, among others.

• The average spending per transaction in India could be anything varying from < INR 1000, INR 1000 to INR 1500, or > INR 1500.

• The grocery order can either be placed on a website or mobile application.

• The payment methods include online payments and cash on delivery.

• The major regional markets are North Region, East and Central Region, West Region, and South Region.

Key Findings of the Report:

• The India online grocery market is aided by the rise in digital awareness along with growing internet penetration in the country.

• The online grocery market in India is also driven by the rising availability of cheaper smartphones as well as declining data tariffs.

• The rising purchasing power and increasingly busier lifestyles is propelling the market further.

• The market will be driven by the millennials who are willing to spend more for convenience.

• Attractive offers like low delivery charges, cashback offers, fast delivery, and easy return policies by e-commerce websites dealing with groceries are also driving the industry.

Key Offerings of the Report:

• The EMR report gives an overview of the India online grocery market for the periods (2018-2023) and (2024-2032).

• The report provides historical (2018-2023) and forecast (2024-2032) market information for the platform, payment method, and regions of the market.

The key players are Innovative Retail Concepts Private Limited, Blink Commerce Private Limited, Amazon.com Inc., Nature’s Basket, Spencer’s Retail Limited, Flipkart Private Limited, Paytm, Avenue Supermarts Limited, Reliance Retail Limited, and Fiora Online Limited, among others. The EMR report investigates the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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