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The India online grocery market is significantly driven by the increased digital awareness. The number of internet users in India keeps increasing rapidly. It is anticipated to rise to about over 635 million by 2021. Although less than two million Indian food customers purchase their groceries online in India, the region has the capacity for market growth, particularly as the internet usage has risen. Along with the internet usage, the growing economy is also aiding the growth of India online grocery market.
The online grocery industry in India is highly concentrated with the key players, Big Basket and Grofers dominating the industry with over 70% market share. Grofers is the leading player in the Delhi-NCR region. Big Basket is thriving in regional markets like Bangalore and Hyderabad, delivering nearly 70,000 orders per day across 25 cities. In FY17, Big basket crossed the ?1,000 crore mark by doubling their previous year's sales, as consumers preferred to shop online for their groceries. In 2019, Big basket joined the Unicorn Club by raising a funding of USD150 million from Alibaba, which is its major shareholder, and few others including CDC Group an Mirae Asset.
Market Analysis by Category, Average Spend per Transaction, Food Platform, Payment Method, and Regions:
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The key players are Big Basket, Grofers, Amazon India (Pantry & Now), Spar, Flipkart Supermart, D’Mart, Spencer’s, UrDoorStep, Godrej Nature’s Basket, Milk Basket, Paytm and others. The EMR report investigates the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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