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India Online Grocery Market Share, Size, Price, Analysis, Trends, Forecast: By Category: Grocery and Staples, Fruits and Vegetables, Others; By Average Spend per Transaction: <1,000, 1,000 to 1,500, >1,500; By Platform: Website, Mobile Application; By Payment Method: Online, Cash on Delivery; Regional Analysis; Competitive Landscape; 2023-2028
India Online Grocery Market Outlook
The India online grocery market attained a value of USD 4.8 billion in 2022. The fluctuating market is highly dependent on investments but is expected to show a steady growth in the coming few years.
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The online sales of fast-moving consumer goods (FMCG) grew by a robust 30% in March 2017, as compared to the previous year. While the online grocery industry accounts for only 4.6% of all distribution channel, it is expected to be the fastest growing distribution channel for groceries. India is one of the fastest developing economies in the world and is the fourth largest retail market globally after the US, China, and Japan. The country's retail sector is dominated by the food and grocery segment. Apparel and footwear, consumer durables, and IT are the other significant retail sectors in India. In 2018, the food and grocery retail sector in the Asian country was estimated to be worth USD 380 billion. However, the industry is dominated by traditional distributional channels such as 'kirana' stores or neighbourhood shops. Supermarkets and hypermarkets are also emerging trends within the sector. Currently, the online grocery industry in India accounts for only 0.3% of the total Indian retail industry.
While less than 2 million of Indian grocery consumers buy their groceries through online platforms, the industry has the potential for growth in the country, especially with the increased in the penetration of the internet. The industry will also find impetus in the overall growth of the e-commerce industry in the country, which is expected to attain USD 84 billion in 2021, growing from USD 24 billion in 2017. The online grocery industry in India is highly concentrated with Big Basket and Grofers dominating the industry with over 70% market share. While Big Basket is thriving in regional markets like Bangalore and Hyderabad, Grofers is the leading players in the Delhi-NCR region. Other niche players focussing on specific sectors like milk delivery and meat account for about 3% of the market share in the Indian industry.
Market Segmentation
An online grocery store can either be an independent e-commerce service selling grocery or a brick-and-mortar grocery store or supermarket that allows online ordering. The customers can place their orders either through e-commerce websites or mobile applications. These platforms can include beverages, bakery, canned goods, dairy, frozen foods, meat, fresh fruits and vegetables, homecare cleaners, and personal care products, among others. The average spending per transaction on these platforms in India can be < INR 1000, INR 1000 to INR 1500, or > INR 1500. Based on payment methods, the market can be bifurcated into:
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Based on category, the market can be divided into:
- Grocery and Staples
- Fruits and Vegetables
- Others
On the basis of average spend per transaction (in Rupees), the market can be segmented into:
- <1,000
- 1,000 to 1.500
- >1,500
Based on platform, the market can be divided into:
- Website
- Mobile Applications
Based on payment method, the market can be bifurcated into:
- Online
- Cash on Delivery
The EMR report also looks in-depth into the regional markets in India like North Region, East and Central Region, West Region, and South Region.
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Market Analysis
The online grocery market in India is being driven by the growing internet penetration in the country, along with a rise in digital awareness. India has more than 430 million internet users, and the number of internet users is expected to increase to about 635.8 million by 2021. The online grocery industry in India is also likely to be aided by the increasing availability of cheaper smartphones and declining data tariffs. With the government promoting digital literacy and the digital economy framework, the industry will receive a further impetus for its growth. The industry is expected to be aided by the consumers in Tier-I cities who are more adaptable to online shopping due to the availability of highspeed internet, better adaptability to mobile devices, and the logistical simplicity.
With the growth in disposable incomes and increasingly busier lifestyles, people are increasingly seeking out the customisable and convenient online platforms for grocery. Indian consumers are also starting to experiment with international brands and cuisines, further propelling the industry forward. They are also willing to pay more for premium and organic food. Further, the industry will be driven by the younger generation who are willing to spend more for convenience. The industry is also finding impetus in the rise in the number of women in the workforce.
The rise in investments of Private Equity (PE) and Venture Capital funds into India's online retail and consumer internet sector will also aid the online grocery industry. An estimated USD 25 billion has been invested into these platforms over the past five years due to the size of the projected market and the high growth potential of the industry in the country. In the coming years, the industry is expected to be driven by consumers using local languages over English from Tier-I as well as Tier-II/III cities. Thus, major players are expected to adapt their platforms to local languages and introduce better voice search features to expand their potential consumer base. Other attractive offers like low delivery charges, fast delivery, cashback offers, and flexible return policies by e-commerce websites dealing with groceries are also expected to drive the industry in the coming years.
Competitive Landscape
March 2020- BigBasket, the online grocery platform, joined the coveted Unicorn Club by raising USD 150 million in fresh funding from Alibaba, its largest shareholder, and other new investors like UK's CDC Group and South Korea's Mirae Asset.
The report gives a detailed analysis of the following key players in the India online grocery market, covering their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds:
- Innovative Retail Concepts Private Limited
- Blink Commerce Private Limited
- Amazon.com, Inc.
- Nature’s Basket
- Spencer’s Retail Limited
- Flipkart Private Limited
- Paytm
- Avenue Supermarts Limited
- Reliance Retail Limited
- Fiora Online Limited
- Others
The EMR report assesses the market based on Porter's Five Forces model. It also provides a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Category |
|
| Breakup by Average Spend per Transaction (in Rupees) |
|
| Breakup by Platform |
|
| Breakup by Payment Method |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Online Grocery Market Overview
8.1 Key Industry Highlights
8.2 Global Online Grocery Historical Market (2018-2022)
8.3 Global Online Grocery Market Forecast (2023-2028)
8.4 Global Online Grocery Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Online Grocery Market Overview
9.1 Key Industry Highlights
9.2 India Online Grocery Historical Market (2018-2022)
9.3 India Online Grocery Market Forecast (2023-2028)
10 India Online Grocery Market by Category
10.1 Grocery and Staples
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Fruits and Vegetables
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Others
11 India Online Grocery Market by Average Spend per Transaction (in Rupees)
11.1 <1,000
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 1,000 to 1,500
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 >1,500
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
12 India Online Grocery Market by Platform
12.1 Website
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Mobile Application
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
13 India Online Grocery Market by Payment Method
13.1 Online
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Cash on Delivery
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
14 India Online Grocery Market by Region
14.1 North Region
14.1.1 Historical Trend (2018-2022)
14.1.2 Forecast Trend (2023-2028)
14.2 East and Central Region
14.2.1 Historical Trend (2018-2022)
14.2.2 Forecast Trend (2023-2028)
14.3 West Region
14.3.1 Historical Trend (2018-2022)
14.3.2 Forecast Trend (2023-2028)
14.4 South Region
14.4.1 Historical Trend (2018-2022)
14.4.2 Forecast Trend (2023-2028)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Innovative Retail Concepts Private Limited
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Blink Commerce Private Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Amazon.com, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Nature’s Basket
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Spencer’s Retail Limited
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Flipkart Private Limited
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Paytm
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Avenue Supermarts Limited
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Reliance Retail Limited
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Fiora Online Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Grocery Market: Key Industry Highlights, 2018 and 2028
2. India Online Grocery Market: Key Industry Highlights, 2018 and 2028
3. India Online Grocery Historical Market: Breakup by Category (INR Crore), 2018-2022
4. India Online Grocery Market Forecast: Breakup by Category (INR Crore), 2023-2028
5. India Online Grocery Historical Market: Breakup by Average Spend per Transaction (in Rupees) (INR Crore), 2018-2022
6. India Online Grocery Market Forecast: Breakup by Average Spend per Transaction (in Rupees) (INR Crore), 2023-2028
7. India Online Grocery Historical Market: Breakup by Platform (INR Crore), 2018-2022
8. India Online Grocery Market Forecast: Breakup by Platform (INR Crore), 2023-2028
9. India Online Grocery Historical Market: Breakup by Payment Method (INR Crore), 2018-2022
10. India Online Grocery Market Forecast: Breakup by Payment Method (INR Crore), 2023-2028
11. India Online Grocery Historical Market: Breakup by Region (INR Crore), 2018-2022
12. India Online Grocery Market Forecast: Breakup by Region (INR Crore), 2023-2028
13. India Online Grocery Market Structure
Key Questions Answered in the Report
In 2022, the India online grocery market attained a value of nearly USD 4.8 billion.
The major drivers of the market include growing internet penetration in the country, along with the rise in digital awareness and the government promoting digital literacy and digital economy framework.
The increasing availability of cheaper smartphones and declining data tariffs is expected to be a key trend for the market.
The major regions in the market are the North Region, East and Central Region, West Region, and South Region.
Different categories in India online grocery market are grocery and staples, and fruits and vegetables, among others.
India online grocery can be categorised by spending into less than 1000, between 1000 and 1500, and greater than 1500.
The platforms in the online grocery market in India are websites and mobile applications.
The different modes of payment include online payments and cash on delivery.
The leading players in this market are Innovative Retail Concepts Private Limited, Blink Commerce Private Limited, Amazon.com, Inc., Nature’s Basket, Spencer’s Retail Limited, Flipkart Private Limited, Paytm, Avenue Supermarts Limited, Reliance Retail Limited, and Fiora Online Limited, among others.
Analyst Review
The India online grocery market attained a value of USD 4.8 billion in 2022, driven by growing internet penetration in the country, along with a rise in digital awareness and the government promoting digital literacy and the digital economy framework. Aided by the increasing availability of cheaper smartphones and declining data tariffs, the market is expected to witness a further growth in the forecast period of 2023-2028.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on the categories, the India online grocery market can be segmented into grocery and staples, and fruits and vegetables, amongst others. By spending, the market can be divided into less than 1000, between 1000 and 1500 and greater than 1500. On the basis of platform, the market is bifurcated into website and mobile applications. The online grocery platforms can accept online payments and cash on delivery. The major regional markets for online grocery are North Region, East and Central Region, West Region, and South Region. The key players in the above industry include Innovative Retail Concepts Private Limited, Blink Commerce Private Limited, Amazon.com, Inc., Nature’s Basket, Spencer’s Retail Limited, Flipkart Private Limited, Paytm, Avenue Supermarts Limited, Reliance Retail Limited, and Fiora Online Limited, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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