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India Online Grocery Market: By Category: Grocery and Staples, Fruits and Vegetables; By Average Spend per Transaction; By Food Platform; Web Site, Mobile Application; By Payment Method; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments
India Online Grocery Market Outlook
The India online grocery market attained a value of USD 2.2 billion in 2020. The fluctuating market is highly dependent on investments but is expected to show a steady growth in the coming few years.
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The online sales of fast-moving consumer goods (FMCG) grew by a robust 30% in March 2017, as compared to the previous year. While the online grocery industry accounts for only 4.6% of all distribution channel, it is expected to be the fastest growing distribution channel for groceries. India is one of the fastest developing economies in the world and is the fourth largest retail market globally after the US, China, and Japan. The country's retail sector is dominated by the food and grocery segment. Apparel and footwear, consumer durables, and IT are the other significant retail sectors in India. In 2018, the food and grocery retail sector in the Asian country was estimated to be worth USD 380 billion. However, the industry is dominated by traditional distributional channels such as 'kirana' stores or neighbourhood shops. Supermarkets and hypermarkets are also emerging trends within the sector. Currently, the online grocery industry in India accounts for only 0.3% of the total Indian retail industry.
While less than 2 million of Indian grocery consumers buy their groceries through online platforms, the industry has the potential for growth in the country, especially with the increased in the penetration of the internet. The industry will also find impetus in the overall growth of the e-commerce industry in the country, which is expected to attain USD 84 billion in 2021, growing from USD 24 billion in 2017. The online grocery industry in India is highly concentrated with Big Basket and Grofers dominating the industry with over 70% market share. While Big Basket is thriving in regional markets like Bangalore and Hyderabad, Grofers is the leading players in the Delhi-NCR region. Other niche players focussing on specific sectors like milk delivery and meat account for about 3% of the market share in the Indian industry.
Properties and Applications
An online grocery store can either be an independent e-commerce service selling grocery or a brick-and-mortar grocery store or supermarket that allows online ordering. The customers can place their orders either through e-commerce websites or mobile applications. These platforms can include beverages, bakery, canned goods, dairy, frozen foods, meat, fresh fruits and vegetables, homecare cleaners, and personal care products, among others. The average spending per transaction on these platforms in India can be < INR 1000, INR 1000 to INR 1500, or > INR 1500. Based on payment methods, the market can be bifurcated into:
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- Online
- Cash on Delivery
The EMR report also looks in-depth into the regional markets in India like Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others.
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Market Analysis
The online grocery market in India is being driven by the growing internet penetration in the country, along with a rise in digital awareness. India has more than 430 million internet users, and the number of internet users is expected to increase to about 635.8 million by 2021. The online grocery industry in India is also likely to be aided by the increasing availability of cheaper smartphones and declining data tariffs. With the government promoting digital literacy and the digital economy framework, the industry will receive a further impetus for its growth. The industry is expected to be aided by the consumers in Tier-I cities who are more adaptable to online shopping due to the availability of highspeed internet, better adaptability to mobile devices, and the logistical simplicity.
With the growth in disposable incomes and increasingly busier lifestyles, people are increasingly seeking out the customisable and convenient online platforms for grocery. Indian consumers are also starting to experiment with international brands and cuisines, further propelling the industry forward. They are also willing to pay more for premium and organic food. Further, the industry will be driven by the younger generation who are willing to spend more for convenience. The industry is also finding impetus in the rise in the number of women in the workforce.
The rise in investments of Private Equity (PE) and Venture Capital funds into India's online retail and consumer internet sector will also aid the online grocery industry. An estimated USD 25 billion has been invested into these platforms over the past five years due to the size of the projected market and the high growth potential of the industry in the country. In the coming years, the industry is expected to be driven by consumers using local languages over English from Tier-I as well as Tier-II/III cities. Thus, major players are expected to adapt their platforms to local languages and introduce better voice search features to expand their potential consumer base. Other attractive offers like low delivery charges, fast delivery, cashback offers, and flexible return policies by e-commerce websites dealing with groceries are also expected to drive the industry in the coming years.
Competitive Landscape
March 2020- BigBasket, the online grocery platform, joined the coveted Unicorn Club by raising USD 150 million in fresh funding from Alibaba, its largest shareholder, and other new investors like UK's CDC Group and South Korea's Mirae Asset.
The report gives a detailed analysis of the following key players in the India online grocery market, covering their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds:
- Big Basket
- Grofers
- Amazon India (Pantry & Now)
- Flipkart Supermart
- Spencer’s
- Spar
- Godrej Nature’s Basket
- Milk Basket
- D’Mart
- UrDoorStep
- Paytm
The EMR report assesses the market based on Porter's Five Forces model. It also provides a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2020 |
| Historical Period | 2017-2021 |
| Forecast Period | 2022-2027 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Category, Average Spend per Transaction (in Rupees), Food Platform, Payment Method, Cities |
| Breakup by Category | Grocery and Staples, Fruits and Vegetables, Others |
| Breakup by Average Spend per Transaction (in Rupees) | < 1000, 1000 to 1500, > 1500 |
| Breakup by Food Platform | Website, Mobile Application |
| Breakup by Payment Method | Online, Cash on Delivery |
| Breakup by Cities | Bangalore, Delhi-NCR, Mumbai, Hyderabad, Pune, Others |
| Market Dynamics | SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Big Basket, Grofers, Amazon India (Pantry & Now), Flipkart Supermart, Spencer’s, Spar, Godrej Nature’s Basket, Milk Basket, D’Mart, UrDoorStep, Paytm |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 India
7 Industry Opportunities and Challenges
8 India Online Grocery Market Analysis
8.1 Key Industry Highlights
8.2 India Online Grocery Historical Market (2017-2021)
8.3 India Online Grocery Market Forecast (2022-2027)
8.4 India Online Grocery Market by Category
8.4.1 Grocery and Staples
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2017-2021)
8.4.1.3 Forecast Trend (2022-2027)
8.4.2 Fruits and Vegetables
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2017-2021)
8.4.2.3 Forecast Trend (2022-2027)
8.4.3 Others
8.5 India Online Grocery Market by Average Spend per Transaction (in Rupees)
8.5.1 <1000
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2017-2021)
8.5.1.3 Forecast Trend (2022-2027)
8.5.2 1000 to 1500
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2017-2021)
8.5.2.3 Forecast Trend (2022-2027)
8.5.3 >1500
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2017-2021)
8.5.3.3 Forecast Trend (2022-2027)
8.6 India Online Grocery Market by Food Platform
8.6.1 Web Site
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2017-2021)
8.6.1.3 Forecast Trend (2022-2027)
8.6.2 Mobile Application
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2017-2021)
8.6.2.3 Forecast Trend (2022-2027)
8.7 India Online Grocery Market by Payment Method
8.7.1 Online
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2017-2021)
8.7.1.3 Forecast Trend (2022-2027)
8.7.2 Cash on Delivery
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2017-2021)
8.7.2.3 Forecast Trend (2022-2027)
8.8 India Online Grocery Market by Cities
8.8.1 Market Share
8.8.1.1 Bangalore
8.8.1.2 Delhi-NCR
8.8.1.3 Mumbai
8.8.1.4 Hyderabad
8.8.1.5 Pune
8.8.1.6 Others
9 Regional Analysis
9.1 Bangalore
9.1.1 Market Share
9.1.2 Historical Trend (2017-2021)
9.1.3 Forecast Trend (2022-2027)
9.2 Delhi-NCR
9.2.1 Market Share
9.2.2 Historical Trend (2017-2021)
9.2.3 Forecast Trend (2022-2027)
9.3 Mumbai
9.3.1 Market Share
9.3.2 Historical Trend (2017-2021)
9.3.3 Forecast Trend (2022-2027)
9.4 Hyderabad
9.4.1 Market Share
9.4.2 Historical Trend (2017-2021)
9.4.3 Forecast Trend (2022-2027)
9.5 Pune
9.5.1 Market Share
9.5.2 Historical Trend (2017-2021)
9.5.3 Forecast Trend (2022-2027)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Innovative Retail Concepts Pvt Ltd (Big Basket)
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Grofers India Private Limited
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Amazon Retail India Private Limited
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Flipkart India Private Limited (Flipkart Supermart)
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Spencer’s Retail Limited.
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Industry Events and Developments
List of Figures and Tables
1. India Online Grocery Market: Key Industry Highlights, 2016 and 2026
2. India Online Grocery Historical Market: Breakup by Coating Method (USD Million), 2017-2021
3. India Online Grocery Market Forecast: Breakup by Coating Method (USD Million), 2022-2027
4. India Online Grocery Historical Market: Breakup by Application (USD Million), 2017-2021
5. India Online Grocery Market Forecast: Breakup by Application (USD Million), 2022-2027
6. India Online Grocery Historical Market: Breakup by Region (USD Million), 2017-2021
7. India Online Grocery Market Forecast: Breakup by Region (USD Million), 2022-2027
8. Bangalore Online Grocery Historical Market: Breakup by State (USD Million), 2017-2021
9. Bangalore Online Grocery Market Forecast: Breakup by State (USD Million), 2022-2027
10. Delhi-NCR Online Grocery Historical Market: Breakup by State (USD Million), 2017-2021
11. Delhi-NCR Online Grocery Market Forecast: Breakup by State (USD Million), 2022-2027
12. Mumbai Online Grocery Historical Market: Breakup by State (USD Million), 2017-2021
13. Mumbai Online Grocery Market Forecast: Breakup by State (USD Million), 2022-2027
14. Hyderabad Online Grocery Historical Market: Breakup by State (USD Million), 2017-2021
15. Hyderabad Online Grocery Market Forecast: Breakup by State (USD Million), 2022-2027
16. Pune Online Grocery Historical Market: Breakup by State (USD Million), 2017-2021
17. Pune Online Grocery Market Forecast: Breakup by State (USD Million), 2022-2027
18. India Online Grocery Market Structure
Key Questions Answered in the Report
In 2020, the India online grocery market attained a value of nearly USD 2.2 billion.
The major drivers of the industry include growing internet penetration in the country, along with a rise in digital awareness and the government promoting digital literacy and the digital economy framework.
The increasing availability of cheaper smartphones and declining data tariffs is expected to be a key trend guiding the growth of the industry.
The major regions in the industry include Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others.
The categories of India online grocery available are grocery and staples, and fruits and vegetables, amongst others.
India online grocery can be categorised by spending into less than 1000, between 1000 and 1500, and greater than 1500.
India online grocery can have different food platforms of online grocery like websites and mobile applications.
The online grocery platforms can accept online payments and cash on delivery.
The leading players in this market are Big Basket, Grofers, Amazon India (Pantry & Now), Flipkart Supermart, Spencer’s, Spar, Godrej Nature’s Basket, Milk Basket, D’Mart, UrDoorStep, and Paytm, amongst others.
Analyst Review
The India online grocery market attained a value of USD 2.2 billion in 2020, driven by growing internet penetration in the country, along with a rise in digital awareness and the government promoting digital literacy and the digital economy framework. Aided by the increasing availability of cheaper smartphones and declining data tariffs, the market is expected to witness a further growth in the forecast period of 2022-2027.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on the categories, the India online grocery market can be segmented into grocery and staples, and fruits and vegetables, amongst others. By spending, the industry can be divided into less than 1000, between 1000 and 1500 and greater than 1500. India online grocery can have different food platforms of online grocery like websites and mobile applications. The online grocery platforms can accept online payments and cash on delivery. The major regional markets for online grocery are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others. The key players in the above industry include Big Basket, Grofers, Amazon India (Pantry & Now), Flipkart Supermart, Spencer’s, Spar, Godrej Nature’s Basket, Milk Basket, D’Mart, UrDoorStep, and Paytm, amongst others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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