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The India payment market is witnessing a healthy growth supported by the rising global payment market and a need to adopt digitalisation at the global level. Though cash remains the leading method of payment at the point of sale, different payment methods have developed with time to increase customer satisfaction by offering the right mix of payment options. The use of cash is on a decline, globally, due to the introduction of new payment options, which are more convenient and hassle-free. India, with one of the largest global youth populations, provides a large consumer base to the payment market, thus, aiding the market further.
M-commerce adoption is increasing steadily in India with higher smartphone and mobile internet penetration, which is a major driver propelling the market further. PayPal Holdings Inc (NASDAQ: PYPL), a leading American company operating online payments system, globally, is used by over 250 million customers. In November 2017, PayPal, aiming to enhance its market, launched domestic operations in India under PayPal Payments Private Limited to provide digital payment solutions for merchants and customers in India. Now, over 10.7 million buyers are using PayPal in the Asia Pacific. In 2018, in a bid to penetrate the payments sector in India, leading companies like Alibaba Group Holding Limited (NYSE: BABA) and Berkshire Hathaway Inc. (NYSE: BRK.B), invested in Paytm, which operates as India’s largest digital wallet company. Moreover, in November 2018, Paytm launched a new feature, providing a platform to the consumers for making online insurance payments as well, partnering with several popular insurers like LIC, ICICI Prudential Life, and others, thus, proving to be extremely convenient for people and expanding its market.
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The major integrated/non-integrated mPOS providers in the India payment market are Mswipe, Pine Labs, EPaisa, Mosambee, MobiSwipe Technologies Private Limited, ICICI Merchant Services, MRL Posnet, BijliPay, PayUmoney, Ezetap and PayTM, among others, while the major players providing e-wallet service are PayTM, Mobikwik, PayUMoney, FreeCharge, and Oxigen, among others. The report by EMR looks into the market share, capacity, and latest developments of these major players like mergers and acquisitions, capacity expansions, and plant turnarounds.
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