Press Release
Press Release
The Indian dairy market is being driven by the rising disposable income and growing population in the region. The large number of dairy herds in the region are supporting the industry growth. Although the production of dairy in the region is high, the country accounts for only 0.01% of the global dairy export owing to the high consumption of products, particularly milk, within the region. A large population of the region is involved in the production of the dairy, and thus, it has become a source of income for the rural population and significantly contributes to the country’s economy. The government has taken several initiatives and started various programmes to support the dairy industry and enhance the production capacity for the same in the region. Further, the increasing penetration of key players in the region is expected to aid the growth of the Indian dairy market over the forecast period.
With the rising health concern, consumers are increasingly seeking healthier snack options. In May 2017, Nestle (OTCMKTS: NSRGY) announced the extension of its popular NESTLE a+ GREKYO Greek Yoghurt range, first launched in India in 2016, with the addition of Blueberry Greek Yoghurt and Greek Style Curd, which have low fat and extra milk protein and calcium, and, thus, are fit for health-conscious consumers. Earlier in March 2017, the company launched a cocoa-malt milk beverage, MILO Ready to Drink, crafted especially for growing children with lower sugar content. With the growing consumer awareness regarding hygiene, the demand for food products with good and hygienic packaging has increased. Further, the rising demand for fortified dairy products is leading manufacturers to constantly innovate their product portfolio. Kwality Ltd., another leading player in the industry, offers an exceptional variety of protein-fortified milk, namely, Nutri-Active Toned Milk, which is rich in calcium, vitamin and tastes delicious as well. The company is further enhancing its packaging and selling the same in new tetra packs to fulfil consumer demand for safe and hygienic products. Such developments are expected to further aid the Indian dairy market over the forecast period.
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Key Findings of the Report:
The key players in the Indian dairy market have been categorised into dairy cooperatives and private dairies.
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