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The Latin America laundry detergents market is being aided by the rising expenditure on household care products due to growing hygiene awareness. Laundry detergents act as a cleaning agent to help remove dirt from fabrics or clothes. They come in powder, liquid, and other forms. The key players in the industry are constantly launching innovative products, keeping in mind the changing lifestyle of consumers and are focussing on providing them with products that are convenient and easy to use.
The laundry detergent market has shown great potential for growth in Latin America in the past with a constantly growing sales volume of detergent products due to rapid urbanization. The rising awareness about health and hygiene among people has raised the demand for laundry detergents in Latin America. Unilever (NYSE: UN) and Procter and Gamble (NYSE: PG) are the leading laundry detergents companies in the region. Unilever launched its state-of-the-art laundry detergents factory in 2014 at Palmira, Valle del Cauca, Colombia, along with a distribution complex, in a bid to capitalise on the growing demand for environmentally friendly laundry products in Colombia and other parts of Latin America. The Palmira factory integrates innovation in processing and production technology, making it a sustainable plant with an environmentally friendly design. Both Unilever and Procter and Gamble has witnessed significant growth in the Latin America region, particularly in their laundry care segment. Latin America accounted for 7% of the overall 2018 net sales of Procter and Gamble, with fabric and homecare being a significant contributing segment for the company.
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The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, Química Amparo Ltda, Colgate Palmolive Company, and Bonsucex Group, among others, are the major players in the Latin America laundry detergents market analysed by EMR. The report by EMR provides a detailed insight into the market share, capacity, and latest developments like plant turnarounds, expansions of capacity, and mergers and acquisitions of these key players.
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