Mexico Jam Market to Grow at a CAGR of 4.50% During 2024-2032, Aided by the Increasing Jam Consumption and the Wider Availability of Specialty Flavors and Varieties

Key trends aiding the Mexico jam market growth include a rising consumer preference for low-sugar and sugar-free jam alternatives. This shift is largely driven by increasing health consciousness and dietary restrictions. As traditional jams often contain significant amounts of added sugar, low-sugar and sugar-free options cater to consumers seeking to manage their sugar intake.

In Mexico, the jam market growth is further propelled by continuous product innovation. Manufacturers are expanding their flavour profiles to align with changing consumer tastes. Jams featuring tropical fruits, a Mexican speciality, are in high demand. Additionally, the rising popularity of low-sugar and organic jam options appealing to health-conscious consumers and those with dietary needs is propelling the market. The consistent appeal of jams as a convenient, healthy, and adaptable food item indicates sustained growth in the market.

Further, consumer preferences for convenient, time-saving food options have fuelled the expansion of the jam market in Mexico. Hectic lifestyles have led to an increased reliance on jams and similar fruit-based spreads for quick meals. Besides, the increasing popularity of organic food items, driven by consumer awareness of traditional farming practices and the benefits of minimally processed foods, is accelerating the market growth. Consumers are increasingly seeking high nutritional value and natural ingredients.

McCormick de México, SA de CV, a part of Grupo Herdez (OTCMKTS: GUZOF), offers a wide range of jams, which include blackberry jam, strawberry jam, apricot jam, apple jam, pineapple jam, and red fruit jam. The company does offer these products on various online platforms such as Amazon.com, Inc. (NAZDAQ: AMZN), and others.

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Market Breakup by Flavour, Type, Packaging Type, Distribution Channel, and Region:

• On the basis of the flavour, the market is classified into grape, blackberry, strawberry, raspberry, apricot, and cherry, among others.

• The market can be segmented based on type into traditional, and low sugar and sugar free.

• On the basis of the packaging type, the market is divided into glass bottle/jar and plastic bottle, among others.

• The market can be segmented based on distribution channel into supermarkets and hypermarkets, convenience stores, and online, among others.

• By region, the market can be classified into Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.

Key Findings of the Report:

• The Mexico jam market expansion is being fuelled by shifting consumer preferences towards convenient and healthy food choices. The fast-paced nature of modern life has increased the demand for easy-to-prepare foods like jams, which combine flavour and the inherent nutritional benefits of fruits.

• The shift towards Western-style breakfasts in Mexico has fuelled the growth of the jam market. In urban areas, consumers are increasingly incorporating cereals, bread, and pastries into their breakfast routines, creating greater demand for jams as an accompaniment.

• Beyond its traditional use as a breakfast spread, the market is experiencing growth due to the increasing culinary versatility of jams.  They are now incorporated into baked goods, desserts, and even savoury dishes, offering a unique flavour dimension. This adaptability has expanded market opportunities for jam producers.

Key Offerings of the Report:

• The EMR report gives an overview of the Mexico jam market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the flavours, types, packaging types, distribution channels, and major regions of jam in Mexico.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, and trade data analysis along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Mexico Jam market are Andros Group (Bonne Maman), St. Dalfour, The J.M. Smucker Company, McCormick & Company, Inc., Sabormex, SA de CV, Agave Trading México, S. DE R.L. DE C.V, and Famesa, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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