The Middle East and Africa household care market is being driven by the growth of the laundry detergent market, which reached nearly USD 7.8 billion in 2019. The powder detergent is the most used form of detergent in the region. The segment growth is being driven by its cost- effectiveness. The Middle East and Africa is a major emerging market for the overall household care segment. The increased awareness about health and hygiene, especially among the millennials, is driving the household care market further. The expanding market in Africa is a key driver for the growth of the market in the region. The African economy, which is likely to grow by 3.8% in 2019 as compared to 2018, is also pushing the household care market forward.
Africa is a major emerging market for household care segment, which acts as a portfolio expansion platform for leading companies in the household care market. Major key players like Unilever (NYSE: UL) and The Procter & Gamble Company (NYSE: PG) are expanding their product range in Africa due to the growing economy of the country. Sustainable packaging has been a leading goal for the major players in the industry in the recent years in order to tackle the growing pollution. Unilever aims to avoid the use of virgin plastic in its product packaging across the world to prevent environment pollution. The Procter & Gamble Company, similarly, aims to use sustainable packaging in their products, globally, to prevent the environment pollution caused by the use of virgin plastic.
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The major key players in the Middle East and Africa household care includes Unilever, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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