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Middle East and Africa Household Care Market Size, Analysis: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Middle East and Africa Household Care Market Outlook
The Middle East and Africa household care market reached a value of nearly USD 6.62 billion in 2022 driven by the growth of the laundry detergent segment.
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Detergents represent the largest segment of the household care products in the Middle East and Africa. Buoyed by the growth of its detergents segment, the Middle East and Africa household care industry is further projected to grow in the forecast of 2024-2032.
The Middle East and Africa market is being aided by the thriving economies of the UAE and Saudi Arabia. The Saudi Arabian economy witnessed a renewed growth of 2.2% in 2018, as compared to 2017, after witnessing a slight slump in the previous year. The economy in Saudi Arabia is expected to further grow in 2020. The economy of the United Arab Emirates is also expected to expand by 3% between 2020 and 2024. Thus, the rising economy, which is contributing to the higher spending power of the consumers in the two countries is driving the growth of the household care industry in the Middle East and Africa.
Africa, a major part of the Middle East and Africa, is another major market for household care products. The growing awareness among the population about health and hygiene is helping the growth of the demand for household care products. Africa’s economy is rapidly growing, propelling the market further. The rising urbanisation in Africa is expected to further aid the household care market growth. Almost half of the African population currently lives in urban areas. The continent presents a lucrative area of expansion for major global players in the household care industry due to the region’s rising standards of living.
Globally, North America, the Asia Pacific, and Europe are the major consumers of household care products. The markets in these regions are being driven by the growth of the laundry detergents segment. Powder detergents are the most popular detergent type, globally, due to their cost-effectiveness. Following the global trend, powder detergents are also the most dominant type within the laundry detergent industry in the Middle East and Africa. By types, enzymatic detergents are the most popular forms of laundry detergents in the region, accounting for more than 45% of the industry. Enzymatic detergents are preferred in the region as they use less water and since, water is a scarce resource in the Middle East countries.
Market Segmentation
Household care products refer to the objects that maintain hygiene and cleanliness in the domestic domain, including kitchen, bathroom, toilets, floors etc. Better household care ensures better hygiene and thus, helps in avoiding many chronic diseases and infections caused by an unhygienic environment. The products that are included in household care are as follows:
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- Laundry Detergents
- Dishwashing
- Laundry Additives
- Hard Surface Cleaners
- Toilet Care
- Others
The report covers the regional markets of the Middle East and Africa like Saudi Arabia, UAE, Nigeria, South Africa, and others.
Market Analysis
The Middle East and Africa household care industry has witnessed a steady growth in the household care products demand and is expected to continue the growth in the coming years. The growth in demand in the household care market in this region is boosted by the growing demand for detergents. The increasing demand for liquid detergents is a major driver for the household care industry in the Middle East and Africa.
Growing awareness regarding health and hygiene among the growing population, especially the millennials has led to the increase in the demand for household care. The rapidly rising middle-class population has further pushed the market demand for household care. The purchasing power of the population has increased, thus, they are willing to spend on innovative options to maintain the health and hygiene. The demand for washing machines has also increased due to the increased purchasing power of people. Rapid urbanisation, growing workforce, and the demand for convenient hygiene maintaining products are aiding the growth of the household care sector.
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Competitive Landscape
The report gives a detailed analysis of the following key players in the Middle East and Africa household care market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:
- Unilever
- The Procter & Gamble Company
- Henkel AG & Co. KGaA
- The Clorox Company
- SC Johnson
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
- Others
The comprehensive report by EMR investigates the macro and micro aspects of the Middle East and Africa household care market. It gives an overview of the other regional markets like North America, LATAM, Asia Pacific, and Europe. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Products, Country |
| Breakup by Products | Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others |
| Breakup by Country | Saudi Arabia, UAE, Nigeria, South Africa, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unilever, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Middle East
7 Opportunities and Challenges in the Market
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2023)
8.3 Global Household Care Market Forecast (2024-2032)
8.4 Global Household Care Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Household Care Market Analysis
9.1 Key Industry Highlights
9.2 Middle East and Africa Household Care Historical Market (2018-2023)
9.3 Middle East and Africa Household Care Market Forecast (2024-2032)
9.4 Middle East and Africa Household Care Market by Products
9.4.1 Laundry Detergents
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Laundry Additives
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.4.3 Dishwashing
9.4.3.2 Historical Trend (2018-2023)
9.4.3.3 Forecast Trend (2024-2032)
9.4.4 Hard Surface Cleaners
9.4.4.2 Historical Trend (2018-2023)
9.4.4.3 Forecast Trend (2024-2032)
9.4.5 Toilet Care
9.4.5.2 Historical Trend (2018-2023)
9.4.5.3 Forecast Trend (2024-2032)
9.4.6 Others
9.5 Middle East and Africa Household Care Market by Country
9.5.1 Saudi Arabia
9.5.2 United Arab Emirates
9.5.3 Nigeria
9.5.4 South Africa
9.5.5 Others
10 Regional Analysis
10.1 Saudi Arabia
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 United Arab Emirates
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Nigeria
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 South Africa
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Unilever
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Procter and Gamble
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Henkel AG and Co. KGaA
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 The Clorox Company
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 S.C. Johnson and Son Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Church and Dwight Co., Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Colgate-Palmolive Company
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Household Care Market: Key Industry Highlights, 2018 and 2032
2. Global Household Care Historical Market: Breakup by Region (USD Billion), 2018-2023
3. Global Household Care Market Forecast: Breakup by Region (USD Billion), 2024-2032
4. Middle East and Africa Household Care Market: Key Industry Highlights, 2018 and 2032
5. Middle East and Africa Household Care Historical Market: Breakup by Products (USD Billion), 2018-2023
6. Middle East and Africa Household Care Market Forecast: Breakup by Products (USD Billion), 2024-2032
7. Middle East and Africa Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Middle East and Africa Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Middle East and Africa Household Care Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of around USD 6.62 billion.
The market is expected to grow at a CAGR of 4.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of about USD 8.75 billion by 2032.
Major market drivers are rising demand for detergents, increasing middle class population, and growing work force.
The key trends in the market are higher spending power of consumers, rising awareness about health and hygiene, and rapid urbanisation.
The major players in the market are Unilever, Procter & Gamble, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.
Based on products, the market is divided into laundry detergents, additives, dishwashing, hard surface cleaners, and toilet care, among others.
Household care is defined as a process of maintaining the hygiene and cleanliness of a home including kitchen, bathroom, floors, and toilets, among others.
The key countries in the market are divided into Saudi Arabia, United Arab Emirates, Nigeria, and South Africa, among others.
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