Middle East Freeze-Dried Fruit Products Market to Grow at a CAGR of 7.3% During 2024-2032, Driven by the Growing Popularity of Natural Ingredients in Confectionery

Freeze drying is the process of dehydrating foods under a vacuum, removing all the moisture content. The Middle East freeze-dried fruit products market is driven by their growing popularity as premium ingredient in the confectionery business. Freeze-dried fruit products have longer shelf life, and distinguished flavour and texture, which supports their use in a range of confectionery products such as chocolates, candy bars, cakes, and cookies. In addition, these can be easily incorporated into confectioneries without the need for refrigeration or preservation and serve as a healthier alternative to artificial flavours and colours.

Fresh fruits present a challenge of seasonal availability. Freeze dried fruit products help to overcome this challenge as well as minimises the wastage of fresh fruits due to spoilage. Supply chain efficiencies can be improved with the use of freeze-dried food as in this case drastically less weight is to be carried against that of equivalent ingredients, which all have to be packaged and labelled separately.

An expanding e-commerce sector is supporting the consumption of freeze-dried fruit products. On e-commerce platforms such as Amazon.com, Inc. (NASDAQ: AMZN) a variety of freeze-dried fruit products are available such as dried mango fruit rolls, freeze-dried yoghurt fruit snacks, and blueberry powder, among others.

The market is being aided by the growing trend of healthy snacking, which supports the use of freeze-dried fruit products in snack bars, as well as to enhance the nutritional value of breakfast cereals. Among the consumers in Turkey and Kuwait, the demand for organic and preservative free clean label ingredients is surging, creating a favourable outlook for freeze-dried food products.

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Market Analysis by Type, Form, End Use, Sales Channel, and Region:

• The market on the basis of type can be divided into strawberry, pineapple, raspberry, mango, lemon, apple, orange, and banana, among others.

• Based on form, the market can be divided into slice, powder, and cube.

• The end use segments of freeze-dried fruit products include morning breakfast, confectionery, ice cream, bakery, snacks/RTE products, baby food products, and beverages, among others.

• The different sales channel encompasses supermarkets and hypermarkets, convenience stores, exclusive retail stores, and online channels, among others.

• The key countries in the Middle East freeze-dried fruit products market include Saudi Arabia, Iran, the UAE, and Kuwait, among others.

Key Findings of the Report:

• The growing importance of consuming healthy and natural ingredients is driving the demand for freeze-dried fruit products as they have no added preservatives and offer multiple benefits with its natural colours and flavours.

• A key benefit of freeze-dried fruit products is that they can help overcome the shortcomings of fresh fruits, such as wastage and seasonal shortages.

• Many supermarkets and online platforms offer vegan, gluten-free freeze-dried organic tropical fruit products, offering different variants to meet evolving customer demands.

• Freeze-dried fruit products are ideal solution among confectionery businesses as a versatile, and naturally delicious food ingredient. The variety of flavours and formats of freeze-dried products available in the market provide many possibilities for innovation to confectionery manufacturers.

Key Offerings of the Report:

• The EMR report gives an overview of the Middle East freeze-dried fruit products market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the type, form, end use, sales channel, and regions of freeze-dried fruit products.

• It assesses the price trends for the (2018-2023) and (2024-2032) periods.

• The market report also analyses the import regulations and certifications along with VAT for freeze-dried fruit products in Middle East.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Middle East freeze-dried fruit products market are Jungle Powders, Valley Food Storage, Expedition Foods Ltd, Brandstorm INC (Natierra), Augason Farms, and Kanegrade Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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