The North America household care market is propelled by the growing laundry detergent market in the region. The industry can be variously divided into many products; some of them are laundry detergents, laundry additives, dishwashing, hard surface cleaners, toilet care, among others. These are used to clean and polish our household items. The market is significantly dominated by the liquid detergent, which is widely demanded by the consumers. There has also been a rise in demand for eco-friendly products due to growing hygiene awareness.
Procter & Gamble Company (NYSE: PG) and The Clorox Company (NYSE: CLX) are the leading companies in the household care market. In 2019 Procter & Gamble, under its brand Zevo, launched a line of indoor traps and bug sprays which are kid and pet friendly. It is part of the company's initiative to create new products, achieving the commercial success of its Gillette razors and Tide detergent. The brand also offers an ultraviolet light box that lures and traps insects with the help of sticky cartridge. The Clorox Company (NYSE: CLX), another key player, in 2018 introduced Clorox® Disinfecting Bio Stain & Odour Remover. Its function is to clean, disinfect, and deodorize the surfaces. It helps remove the bio-stains, blood, or urine. The market is being aided by the rising hygiene and health consciousness of the consumers in the region.
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The primary key players in the North America household care market include the Unilever, Henkel Corporation, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.
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