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North America Household Care Market to aid the growth of the Global Household Care Market, which is expected to grow at a CAGR of 1.5% between 2019 and 2024

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"According to a new report by EMR titled, ‘North America Household Care Market Report and Forecast 2019-2024', the North America household care market reached a value of almost USD 7 billion in 2018. The North America laundry detergent market is expected to support the growth of the global household care market. The global household care market is projected to grow at a CAGR of 1.5% in the forecast period of 2019-2024 to attain a value of USD 126 billion by 2024."

The North America household care market is propelled by the growing laundry detergent market in the region. The industry can be variously divided into many products; some of them are laundry detergents, laundry additives, dishwashing, hard surface cleaners, toilet care, among others. These are used to clean and polish our household items. The market is significantly dominated by the liquid detergent, which is widely demanded by the consumers. There has also been a rise in demand for eco-friendly products due to growing hygiene awareness.

Procter & Gamble Company (NYSE: PG) and The Clorox Company (NYSE: CLX) are the leading companies in the household care market. In 2019 Procter & Gamble, under its brand Zevo, launched a line of indoor traps and bug sprays which are kid and pet friendly. It is part of the company's initiative to create new products, achieving the commercial success of its Gillette razors and Tide detergent. The brand also offers an ultraviolet light box that lures and traps insects with the help of sticky cartridge. The Clorox Company (NYSE: CLX), another key player, in 2018 introduced Clorox® Disinfecting Bio Stain & Odour Remover. Its function is to clean, disinfect, and deodorize the surfaces. It helps remove the bio-stains, blood, or urine. The market is being aided by the rising hygiene and health consciousness of the consumers in the region.

Market Analysis by Products and Regions:

  • The household care industry is divided into various products, i.e., laundry detergents, laundry additives, dishwashing, hard surface cleaners, toilet care, among others.
  • The major regional markets in the North America household care industry are USA and Canada.

Key Findings of The Report:

  • The growing laundry detergent market in North America is driving the North America household care market.
  • The increasing high-income class, along with the rising purchasing power of the consumers, is expected to boost the industry growth.
  • The prevalence of e-retail websites is further aiding the growth of the industry.
  • The developing innovation and product diversification are providing further impetus for industry growth.
  • The rising hygiene and health consciousness of the consumers in the region are further propelling the industry forward.

Key Offerings of the Report:

  • The EMR report offers an overview of the North America household care market for the periods (2014-2018) and (2019-2024).
  • The report also offers the historical (2014-2018) and forecast (2019-2024) markets for the products and regional markets of household care.

The primary key players in the North America household care market include the Unilever, Henkel Corporation, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.

About Us:

EMR is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At EMR, we tailor our approach according to our clients’ needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

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"North America Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; By Country: USA, Canada; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape; News and Developments; Manufacturing Process; Cost Analysis"

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