Press Release

North America Household Care Market to aid the growth of the Global Household Care Market, which is expected to grow at a CAGR of 2.4% between 2024 and 2032

North America Household Care Market

According to a new report by EMR titled, ‘North America Household Care Market Report and Forecast 2024-2032', the North America household care market stood at a value of approximately USD 20.89 billion in 2023. The North America household care market is expected to grow at a CAGR of 2.4% in the forecast period of 2024-2032 to attain a value of around USD 25.95 billion by 2032.

The North America household care market is propelled by the growing laundry detergent market in the region. The industry can be variously divided into many products; some of them are laundry detergents, laundry additives, dishwashing, hard surface cleaners, toilet care, among others. These are used to clean and polish our household items. The market is significantly dominated by the liquid detergent, which is widely demanded by the consumers. There has also been a rise in demand for eco-friendly products due to growing hygiene awareness.


Procter & Gamble Company (NYSE: PG) and The Clorox Company (NYSE: CLX) are the leading companies in the household care market. In 2020 Procter & Gamble, under its brand Zevo, launched a line of indoor traps and bug sprays which are kid and pet friendly. It is part of the company's initiative to create new products, achieving the commercial success of its Gillette razors and Tide detergent. The brand also offers an ultraviolet light box that lures and traps insects with the help of sticky cartridge. The Clorox Company (NYSE: CLX), another key player, in 2018 introduced Clorox® Disinfecting Bio Stain & Odour Remover. Its function is to clean, disinfect, and deodorize the surfaces. It helps remove the bio-stains, blood, or urine. The market is being aided by the rising hygiene and health consciousness of the consumers in the region.


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Market Analysis by Products and Regions:

  • The household care industry is divided into various products, i.e., laundry detergents, laundry additives, dishwashing, hard surface cleaners, toilet care, among others.
  • The major regional markets in the North America household care industry are USA and Canada.


Key Findings of The Report:

  • The growing laundry detergent market in North America is driving the North America household care market.
  • The increasing high-income class, along with the rising purchasing power of the consumers, is expected to boost the industry growth.
  • The prevalence of e-retail websites is further aiding the growth of the industry.
  • The developing innovation and product diversification are providing further impetus for industry growth.
  • The rising hygiene and health consciousness of the consumers in the region are further propelling the industry forward.


Key Offerings of the Report:

  • The EMR report offers an overview of the North America household care market for the periods (2018-2023) and (2024-2032).
  • The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the products and regional markets of household care.


The primary key players in the North America household care market include the Unilever, Henkel Corporation, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.


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