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The North America household care market stood at a value of approximately USD 20.4 billion in 2022. The North America household care market is expected to grow at a CAGR of 2.4% in the forecast period of 2023-2028 to attain a value of around USD 23.6 billion by 2028.
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North America, along with Europe and the Asia Pacific, is a significant consumer of laundry detergents, globally. Within the Asia Pacific region, India and China are the leading markets for household care. The two countries are also significant laundry detergents market within the Asia Pacific region. In the coming years, emerging markets like India, China, and Brazil are expected to witness a healthier growth as compared to more mature markets. In 2018, the global household care market reached a value of USD 115 billion. The industry is expected to witness a further growth in the coming five years and is estimated to grow at a CAGR of 1.5% between 2023-2028 to reach USD 126 billion by 2026.
Globally, companies like Procter & Gamble, Unilever, and Reckitt Benckiser are the major producers of household care products. In 2018, the fabric and home care segment of Procter & Gamble increased by 3% as compared to the previous year, to reach USD 21.4 billion. The underlying sales of Unilever’s home care segment, meanwhile, grew by 4.2% in 2018 from 2017, with the US, Asia, the Middle East, and Turkey driving the segment growth. The household care segment of Henkel, another major player in the industry, witnessed a strong growth in North America.
The household care products comprise of items related to the cleaning and disinfection of household surfaces and products like laundry and utensils. They often enhance the aesthetics of these household products by increasing their brightness, shine, and boosting their colour. The various products that come under the household care segment are:
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The report by EMR covers the regional markets in North America like the United States of America and Canada.
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The North America household care market is being driven by the growing economy of the region combined with the projected rise in the population of high-income class. The growing high-income class, along with the increasing spending power of the consumers in the region, are also projected to aid the premium segment growth of the market. The rise in e-retail websites is further driving the growth of the industry as major players are improving and streamlining their products to meet the packaging requirements of these e-commerce sites.
The market is being driven by the rising hygiene and health consciousness of the consumers in the region. The growing innovation and product diversification taking place within the industry are providing further impetus for the market growth. The organic and eco-friendly homecare products are expected to witness a boost in the coming years with people becoming more eco-conscious and more averse to synthetic ingredients.
March 2020 - Procter & Gamble’s Home Made Simple™ brand launched a new plant-based product line, which includes household care products like dish soap, hand soap, laundry detergent, fabric softener, and multi-purpose cleaner.
January 2020 - Unilever acquired the New York-based brand, The Laundress, which produces premium eco-friendly home cleaning products, detergents, and fabric care products.
October 2018 - The Clorox Company introduced Clorox® Disinfecting Bio Stain & Odor Remover, which is aimed at cleaning, disinfecting, and deodorizing soft and hard surfaces that are soiled with blood, urine, or faeces.
January 2017 - The Clorox Company launched Clorox Healthcare® Hydrogen Peroxide Cleaner Disinfectant Wipes and Spray, which are non-corrosive disinfectants for soft and hard floor and are especially aimed at healthcare facilities.
The report gives a detailed analysis of the following key players in the North America household care market, covering their market share, capacity, and latest developments like expansions of capacity, mergers, acquisitions, and investments, and plant turnarounds:
The report by EMR gives an in-depth analysis of the macro and micro aspects of the market. The report assesses the industry based on the Porter’s Five Forces model as well as providing a SWOT analysis. The comprehensive report also gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Latin America, and Europe.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment- Products, Country
|Breakup by Products||Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others|
|Breakup by Country||USA, Canada|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Unilever Plc , Henkel Corporation, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, The Clorox Company, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6.1 North America
7 Industry Opportunities and Challenges
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2022)
8.3 Global Household Care Market Forecast (2023-2028)
8.4 Global Household Care Market by Region
8.4.1 Market Share
126.96.36.199 North America
188.8.131.52 Asia Pacific
184.108.40.206 Latin America
220.127.116.11 Middle East and Africa
9 North America Household Care Market Analysis
9.1 Key Industry Highlights
9.2 North America Household Care Historical Market (2018-2022)
9.3 North America Household Care Market Forecast (2023-2028)
9.4 North America Household Care Market by Products
9.4.1 Laundry Detergents
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
9.4.2 Laundry Additives
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
9.4.4 Hard Surface Cleaners
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
9.4.5 Toilet Care
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
9.5 North America Household Care Market by Country
9.5.1 Market Share
188.8.131.52 United States of America
10 Regional Analysis
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 United States of America
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 Market Dynamics
11.1 SWOT Analysis
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Unilever Plc
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
12.2.2 The Procter & Gamble Company
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
12.2.3 Henkel Corporation
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
12.2.4 Kao Corporation
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
12.2.5 The Clorox Company
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
12.2.6 Reckitt Benckiser Group PLC
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
12.2.7 S.C. Johnson & Son Inc.
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
12.2.8 Church & Dwight Co., Inc.
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
12.2.9 Colgate-Palmolive Company
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
13 Industry Events and Developments
List of Key Figures and Tables
1. North America Household Care Market: Key Industry Highlights, 2018 and 2028
2. North America Household Care Historical Market: Breakup by Products (USD Million), 2018-2022
3. North America Household Care Market Forecast: Breakup by Products (USD Million), 2023-2028
4. North America Household Care Historical Market: Breakup by Country (USD Million), 2018-2022
5. North America Household Care Market Forecast: Breakup by Country (USD Million), 2023-2028
6. North America Household Care Market Structure
The North America household care market stood at a value of approximately USD 20.4 billion in 2022.
The North America household care market is expected to grow at a CAGR of 2.4% in the forecast period of 2023-2028.
The North America household care market is expected to reach a value of USD 23.6 billion by 2028.
The major drivers of the industry include rising disposable incomes, increasing population, rising construction industry, and the growing laundry detergent industry.
The rise in e-retail websites is further driving the growth of the industry as major players are improving and streamlining their products to meet the packaging requirements of these e-commerce sites. This is expected to be a key trend guiding the growth of the industry.
The United States of America and Canada are the leading regions in the market.
Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care are leading products in the industry.
The leading players in the market are Unilever Plc , Henkel Corporation, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, The Clorox Company, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, Others.
The North America household care market is being driven by the growing laundry detergent market in the region. North America is the third-largest market for laundry detergents after the Asia Pacific and Europe. The North America household care market stood at a value of approximately USD 20.4 billion in 2022. The North America household care market is expected to grow at a CAGR of 2.4% in the forecast period of 2023-2028 to attain a value of around USD 23.6 billion by 2028.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on product, the market can be segmented into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care. The major regional markets for household care in North America are the United States of America and Canada. The key players in the above industry include Unilever Plc, Henkel Corporation, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, The Clorox Company, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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