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Report Overview

The North America household care market stood at a value of approximately USD 20.89 Billion in 2023. The North America household care market is expected to grow at a CAGR of 2.40% in the forecast period of 2024-2032 to attain a value of around USD 25.86 Billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Compound Annual Growth Rate

Value in USD Billion

2.4%

2024-2032


North America Household Care Market Outlook

*this image is indicative*

North America Household Care Market

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North America, along with Europe and the Asia Pacific, is a significant consumer of laundry detergents, globally. Within the Asia Pacific region, India and China are the leading markets for household care. The two countries are also significant laundry detergents market within the Asia Pacific region. In the coming years, emerging markets like India, China, and Brazil are expected to witness a healthier growth as compared to more mature markets. In 2018, the global household care market reached a value of USD 115 billion. The industry is expected to witness a further growth in the coming five years and is estimated to grow at a CAGR of 1.5% between 2024-2032 to reach USD 126 billion by 2026.

Globally, companies like Procter & Gamble, Unilever, and Reckitt Benckiser are the major producers of household care products. In 2018, the fabric and home care segment of Procter & Gamble increased by 3% as compared to the previous year, to reach USD 21.4 billion. The underlying sales of Unilever’s home care segment, meanwhile, grew by 4.2% in 2018 from 2017, with the US, Asia, the Middle East, and Turkey driving the segment growth. The household care segment of Henkel, another major player in the industry, witnessed a strong growth in North America.

North America Household Care Market By Segments

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Market Segmentation

The household care products comprise of items related to the cleaning and disinfection of household surfaces and products like laundry and utensils. They often enhance the aesthetics of these household products by increasing their brightness, shine, and boosting their colour.

The various products that come under the household care segment are:

  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care 
  • Others

Market Breakup by Region

  • Canada
  • United States of America

Market Analysis

The North America household care market is being driven by the growing economy of the region combined with the projected rise in the population of high-income class. The growing high-income class, along with the increasing spending power of the consumers in the region, are also projected to aid the premium segment growth of the market. The rise in e-retail websites is further driving the growth of the industry as major players are improving and streamlining their products to meet the packaging requirements of these e-commerce sites.

The market is being driven by the rising hygiene and health consciousness of the consumers in the region. The growing innovation and product diversification taking place within the industry are providing further impetus for the market growth. The organic and eco-friendly homecare products are expected to witness a boost in the coming years with people becoming more eco-conscious and more averse to synthetic ingredients.

North America Household Care Market By Region

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Competitive Landscape

March 2020 - Procter & Gamble’s Home Made Simple™ brand launched a new plant-based product line, which includes household care products like dish soap, hand soap, laundry detergent, fabric softener, and multi-purpose cleaner.

January 2020 - Unilever acquired the New York-based brand, The Laundress, which produces premium eco-friendly home cleaning products, detergents, and fabric care products.

October 2018 - The Clorox Company introduced Clorox® Disinfecting Bio Stain & Odor Remover, which is aimed at cleaning, disinfecting, and deodorizing soft and hard surfaces that are soiled with blood, urine, or faeces.

January 2017 - The Clorox Company launched Clorox Healthcare® Hydrogen Peroxide Cleaner Disinfectant Wipes and Spray, which are non-corrosive disinfectants for soft and hard floor and are especially aimed at healthcare facilities.

The report gives a detailed analysis of the following key players in the North America household care market, covering their market share, capacity, and latest developments like expansions of capacity, mergers, acquisitions, and investments, and plant turnarounds:

  • Unilever
  • Henkel Corporation
  • Kao Corporation
  • The Procter & Gamble Company
  • The Clorox Company
  • S.C. Johnson & Son Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Reckitt Benckiser Group PLC
  • Others

The report by EMR gives an in-depth analysis of the macro and micro aspects of the market. The report assesses the industry based on the Porter’s Five Forces model as well as providing a SWOT analysis. The comprehensive report also gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Latin America, and Europe.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market attained a value of about USD 20.89 Billion.

The market is assessed to grow at a CAGR of nearly 2.40% in the forecast period of 2024-2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 25.86 Billion by 2032. 

The major drivers of the North America market for household care include rising disposable incomes, increasing population, and growing construction sector.

The growing demand for household care products from e-commerce distribution channels, surging hygiene and health consciousness, and increasing product diversification and innovation by leading companies are key trends expected to support the market development in the forecast period.

The major countries in the market are the United States of America and Canada.

Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care are the major products of household care.

The leading market players include Unilever Plc, The Procter & Gamble Company, Henkel Corporation, Kao Corporation, The Clorox Company, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Products
  • Region
Breakup by Products
  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
Breakup by Region
  • Canada
  • United States of America
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever Plc
  • The Procter & Gamble Company
  • Henkel Corporation
  • Kao Corporation
  • The Clorox Company
  • Reckitt Benckiser Group PLC
  • S.C. Johnson & Son Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.
 

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124