North America Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; By Country: USA, Canada; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape; News and Developments; Manufacturing Process; Cost Analysis

North America Household Care Market Key Insight:

Market Outlook

The North America household care market is being driven by the growing laundry detergent market in the region. North America is the third-largest market for laundry detergents after the Asia Pacific and Europe. In 2019, the North America laundry detergents market attained nearly USD 8.2 billion. Liquid detergents dominate the sales of laundry detergents in North America and account for almost three-fourth of the industry.

North America, along with Europe and the Asia Pacific, is a significant consumer of laundry detergents, globally. Within the Asia Pacific region, India and China are the leading markets for household care. The two countries are also significant laundry detergents market within the Asia Pacific region. In the coming years, emerging markets like India, China, and Brazil are expected to witness a healthier growth as compared to more mature markets. In 2018, the global household care market reached a value of USD 115 billion. The industry is expected to witness a further growth in the coming five years and is estimated to grow at a CAGR of 1.5% between 2020-2025 to reach USD 126 billion by 2025.

Globally, companies like Procter & Gamble, Unilever, and Reckitt Benckiser are the major producers of household care products. In 2018, the fabric and home care segment of Procter & Gamble increased by 3% as compared to the previous year, to reach USD 21.4 billion. The underlying sales of Unilever’s home care segment, meanwhile, grew by 4.2% in 2018 from 2017, with the US, Asia, the Middle East, and Turkey driving the segment growth. The household care segment of Henkel, another major player in the industry, witnessed a strong growth in North America.

Properties and Applications

The household care products comprise of items related to the cleaning and disinfection of household surfaces and products like laundry and utensils. They often enhance the aesthetics of these household products by increasing their brightness, shine, and boosting their colour. The various products that come under the household care segment are:

• Laundry Detergents
• Laundry Additives
• Dishwashing
• Hard Surface Cleaners
• Toilet Care 
• Others

The report by EMR covers the regional markets in North America like the United States of America and Canada.

Market Analysis

The North America household care market is being driven by the growing economy of the region combined with the projected rise in the population of high-income class. The growing high-income class, along with the increasing spending power of the consumers in the region, are also projected to aid the premium segment growth of the market. The rise in e-retail websites is further driving the growth of the industry as major players are improving and streamlining their products to meet the packaging requirements of these e-commerce sites.

The market is being driven by the rising hygiene and health consciousness of the consumers in the region. The growing innovation and product diversification taking place within the industry are providing further impetus for the market growth. The organic and eco-friendly homecare products are expected to witness a boost in the coming years with people becoming more eco-conscious and more averse to synthetic ingredients.

Competitive Landscape

March 2019 - Procter & Gamble’s Home Made Simple™ brand launched a new plant-based product line, which includes household care products like dish soap, hand soap, laundry detergent, fabric softener, and multi-purpose cleaner.

January 2019 - Unilever acquired the New York-based brand, The Laundress, which produces premium eco-friendly home cleaning products, detergents, and fabric care products.

October 2018 - The Clorox Company introduced Clorox® Disinfecting Bio Stain & Odor Remover, which is aimed at cleaning, disinfecting, and deodorizing soft and hard surfaces that are soiled with blood, urine, or faeces.

January 2017 - The Clorox Company launched Clorox Healthcare® Hydrogen Peroxide Cleaner Disinfectant Wipes and Spray, which are non-corrosive disinfectants for soft and hard floor and are especially aimed at healthcare facilities.

The report gives a detailed analysis of the following key players in the North America household care market, covering their market share, capacity, and latest developments like expansions of capacity, mergers, acquisitions, and investments, and plant turnarounds:

• Unilever
• Henkel Corporation
• Reckitt Benckiser
• Kao Corporation
• The Procter & Gamble Company
• The Clorox Company
• SC Johnson
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Others

The report by EMR gives an in-depth analysis of the macro and micro aspects of the market. The report assesses the industry based on the Porter’s Five Forces model as well as providing a SWOT analysis. The comprehensive report also gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Latin America, and Europe.

Introduction

EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

• Value-added and infallible market intelligence.
• A holistic understanding of the current and expected market fluctuations through meticulously collected data.
• Verified information on the probable opportunities and risks in the present and forecasted markets.
• Validated and thoroughly analysed insights derived from our latest analytical tools and impeccable sources.

Assessment Approach

Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

Price Assessment

We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

Market Assessment

Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.

Data Collection

We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.

Primary Research

As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.

Secondary Research

EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

Other Analyst Tools and Data Models

Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.

Data Prioritisation

Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.

Data Validation

Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.