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North America Household Care Market Size, Analysis, Growth, Forecast: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
North America Household Care Market Outlook
The North America household care market stood at a value of approximately USD 20.89 billion in 2023. The North America household care market is expected to grow at a CAGR of 2.4% in the forecast period of 2024-2032 to attain a value of around USD 25.95 billion by 2032.
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North America, along with Europe and the Asia Pacific, is a significant consumer of laundry detergents, globally. Within the Asia Pacific region, India and China are the leading markets for household care. The two countries are also significant laundry detergents market within the Asia Pacific region. In the coming years, emerging markets like India, China, and Brazil are expected to witness a healthier growth as compared to more mature markets. In 2018, the global household care market reached a value of USD 115 billion. The industry is expected to witness a further growth in the coming five years and is estimated to grow at a CAGR of 1.5% between 2024-2032 to reach USD 126 billion by 2026.
Globally, companies like Procter & Gamble, Unilever, and Reckitt Benckiser are the major producers of household care products. In 2018, the fabric and home care segment of Procter & Gamble increased by 3% as compared to the previous year, to reach USD 21.4 billion. The underlying sales of Unilever’s home care segment, meanwhile, grew by 4.2% in 2018 from 2017, with the US, Asia, the Middle East, and Turkey driving the segment growth. The household care segment of Henkel, another major player in the industry, witnessed a strong growth in North America.
Market Segmentation
The household care products comprise of items related to the cleaning and disinfection of household surfaces and products like laundry and utensils. They often enhance the aesthetics of these household products by increasing their brightness, shine, and boosting their colour. The various products that come under the household care segment are:
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- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Others
The report by EMR covers the regional markets in North America like the United States of America and Canada.
Market Analysis
The North America household care market is being driven by the growing economy of the region combined with the projected rise in the population of high-income class. The growing high-income class, along with the increasing spending power of the consumers in the region, are also projected to aid the premium segment growth of the market. The rise in e-retail websites is further driving the growth of the industry as major players are improving and streamlining their products to meet the packaging requirements of these e-commerce sites.
The market is being driven by the rising hygiene and health consciousness of the consumers in the region. The growing innovation and product diversification taking place within the industry are providing further impetus for the market growth. The organic and eco-friendly homecare products are expected to witness a boost in the coming years with people becoming more eco-conscious and more averse to synthetic ingredients.
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Competitive Landscape
March 2020 - Procter & Gamble’s Home Made Simple™ brand launched a new plant-based product line, which includes household care products like dish soap, hand soap, laundry detergent, fabric softener, and multi-purpose cleaner.
January 2020 - Unilever acquired the New York-based brand, The Laundress, which produces premium eco-friendly home cleaning products, detergents, and fabric care products.
October 2018 - The Clorox Company introduced Clorox® Disinfecting Bio Stain & Odor Remover, which is aimed at cleaning, disinfecting, and deodorizing soft and hard surfaces that are soiled with blood, urine, or faeces.
January 2017 - The Clorox Company launched Clorox Healthcare® Hydrogen Peroxide Cleaner Disinfectant Wipes and Spray, which are non-corrosive disinfectants for soft and hard floor and are especially aimed at healthcare facilities.
The report gives a detailed analysis of the following key players in the North America household care market, covering their market share, capacity, and latest developments like expansions of capacity, mergers, acquisitions, and investments, and plant turnarounds:
- Unilever
- Henkel Corporation
- Kao Corporation
- The Procter & Gamble Company
- The Clorox Company
- S.C. Johnson & Son Inc.
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
- Reckitt Benckiser Group PLC
- Others
The report by EMR gives an in-depth analysis of the macro and micro aspects of the market. The report assesses the industry based on the Porter’s Five Forces model as well as providing a SWOT analysis. The comprehensive report also gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Latin America, and Europe.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Products |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 North America
7 Opportunities and Challenges in the Market
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2023)
8.3 Global Household Care Market Forecast (2024-2032)
8.4 Global Household Care Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Household Care Market Analysis
9.1 Key Industry Highlights
9.2 North America Household Care Historical Market (2018-2023)
9.3 North America Household Care Market Forecast (2024-2032)
9.4 North America Household Care Market by Products
9.4.1 Laundry Detergents
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Laundry Additives
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.3 Dishwashing
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.4 Hard Surface Cleaners
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.5 Toilet Care
9.4.5.1 Historical Trend (2018-2023)
9.4.5.2 Forecast Trend (2024-2032)
9.5 North America Household Care Market by Country
9.5.1 Canada
9.5.2 United States of America
10 Regional Analysis
10.1 Canada
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 United States of America
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Unilever Plc
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 The Procter & Gamble Company
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Henkel Corporation
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Kao Corporation
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 The Clorox Company
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Reckitt Benckiser Group PLC
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 S.C. Johnson & Son Inc.
12.2.7.1 Company Overview
12.2.7.2 Product Portfolio
12.2.7.3 Demographic Reach and Achievements
12.2.7.4 Certifications
12.2.8 Church & Dwight Co., Inc.
12.2.8.1 Company Overview
12.2.8.2 Product Portfolio
12.2.8.3 Demographic Reach and Achievements
12.2.8.4 Certifications
12.2.9 Colgate-Palmolive Company
12.2.9.1 Company Overview
12.2.9.2 Product Portfolio
12.2.9.3 Demographic Reach and Achievements
12.2.9.4 Certifications
12.2.10 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Household Care Market: Key Industry Highlights, 2018 and 2032
2. North America Household Care Historical Market: Breakup by Products (USD Million), 2018-2023
3. North America Household Care Market Forecast: Breakup by Products (USD Million), 2024-2032
4. North America Household Care Historical Market: Breakup by Country (USD Million), 2018-2023
5. North America Household Care Market Forecast: Breakup by Country (USD Million), 2024-2032
6. North America Household Care Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of about USD 20.89 billion.
The market is assessed to grow at a CAGR of nearly 2.4% in the forecast period of 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 25.95 billion by 2032.
The major drivers of the North America market for household care include rising disposable incomes, increasing population, and growing construction sector.
The growing demand for household care products from e-commerce distribution channels, surging hygiene and health consciousness, and increasing product diversification and innovation by leading companies are key trends expected to support the market development in the forecast period.
The major countries in the market are the United States of America and Canada.
Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care are the major products of household care.
The leading market players include Unilever Plc, The Procter & Gamble Company, Henkel Corporation, Kao Corporation, The Clorox Company, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.
Analyst Review
The North America household care market is being driven by the growing laundry detergent market in the region. North America is the third-largest market for laundry detergents after the Asia Pacific and Europe. The North America household care market stood at a value of approximately USD 20.89 billion in 2023. The North America household care market is expected to grow at a CAGR of 2.4% in the forecast period of 2024-2032 to attain a value of around USD 25.95 billion by 2032.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on product, the market can be segmented into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care. The major regional markets for household care in North America are the United States of America and Canada. The key players in the above industry include Unilever Plc, Henkel Corporation, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, The Clorox Company, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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