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Surface cleaners have been used primarily for cleaning dust and dirt from surfaces, but they have also been used to disinfect surfaces and remove stains. Since the COVID-19 pandemic started, the demand for surface cleaners, especially disinfectants, has increased. The number of people who have been working has exponentially increased as compared to last year and as people have begun to spend greater time at home, the demand for general home surface cleaners has also risen. The stalling of much industrial work and the disruption of supply chains almost globally led to a dip in the production, while the growth in demand has caused a supply deficit. The entrance of new players in the market is expected to give greater choice to consumers while causing higher competition for the industries. USA has the leading share, owing to its greater population and higher industrialisation, and it is expected to be the highest during the forecast period too.
Unilever (NYSE: UL) is a British multinational company which is a major player in the surface cleaners market. It is also known for its other range of home products, which implies that it has multiple supply chains which it can use to intensify its sales in times of excess demand.
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The major players in the North America surface cleaners’ market are Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, The Clorox Company, and Colgate-Palmolive Company, amongst others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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