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As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

North America Surface Cleaners Market to be Driven by the Global Market, Likely to Grow at a CAGR of 5.4% in the Forecast Period

According to a new report by EMR titled, ‘North America Surface Cleaners Market Report and Forecast 2021-2026’, the regional market is likely to be driven by the global industry, which reached USD 9.8 billion in 2020. The global market expected to grow at a CAGR of about 5.4% between 2021-2026 to reach USD 13 billion by 2026.

Surface cleaners have been used primarily for cleaning dust and dirt from surfaces, but they have also been used to disinfect surfaces and remove stains. Since the COVID-19 pandemic started, the demand for surface cleaners, especially disinfectants, has increased. The number of people who have been working has exponentially increased as compared to last year and as people have begun to spend greater time at home, the demand for general home surface cleaners has also risen. The stalling of much industrial work and the disruption of supply chains almost globally led to a dip in the production, while the growth in demand has caused a supply deficit. The entrance of new players in the market is expected to give greater choice to consumers while causing higher competition for the industries. USA has the leading share, owing to its greater population and higher industrialisation, and it is expected to be the highest during the forecast period too.

Unilever (NYSE: UL) is a British multinational company which is a major player in the surface cleaners market. It is also known for its other range of home products, which implies that it has multiple supply chains which it can use to intensify its sales in times of excess demand.

Market Analysis by Type, Form, Product, Composition, Distribution Channel, and Country:

  • The market on the basis of type can be divided into natural and synthetic. 
  • Based on form, the industry can be divided into liquid, powders, and wipes, among others.
  • On the basis of product, the market can be segmented into floor cleaner, specialised cleaner, and multipurpose cleaner, amongst others.
  • By composition, the market can be differentiated into quaternary ammonium, alcohols, chlorine, and hydrogen peroxide, amongst others. 
  • The distribution channels for surface cleaners include hypermarket and supermarket, convenience store, and online, amongst others.
  • The country-wise markets for surface cleaners in this region include the United States and Canada.

Key Findings of the Report:

  • New entrants into the field have improved the choice for consumers and created a more competitive environment.
  • There is a greater demand for natural and health friendly products. 
  • With the lockdown, the demand for disinfecting cleaners has risen due to a rise in health awareness.
  • As more people are staying home and cleaning more often, the need for general purpose surface cleaners has risen.

Key Offerings of the Report:

  • The EMR report gives an overview of the North America surface cleaners market for the periods (2016-2020) and (2021-2026).
  • The report also offers the historical (2016-2020) and forecast (2021-2026) markets for the type, form, product, composition, distribution channel, and countries of the market for surface cleaners.
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the North America surface cleaners’ market are Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, The Clorox Company, and Colgate-Palmolive Company, amongst others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

EMR leverages its state-of-the-art technological and analytical tools, along with the expertise of its highly skilled team of over 100 analysts and more than 3000 consultants, to help its clients, ranging from Fortune 1000 companies to small and medium sized enterprises, easily grasp the expansive industry data and help them in formulating market and business strategies, which ensure that they remain ahead of the curve.

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